Marketing Case Study and Question Answers - University Name

This document presents a detailed case study analysis covering three different companies: Facebook, OXO, and Selfycart. The analysis begins by comparing and contrasting Facebook's, Google's, and Twitter's ad networks, evaluating their effectiveness for advertisers. It then explores the measurement of mobile advertising effectiveness. The case study further examines OXO's mission, market conditions influencing its marketing strategies, and modifications to its marketing mix. Finally, it investigates the Selfycart app, discussing its benefits and challenges for stores and potential user experiences, including the advantages and disadvantages of using such a mobile checkout app. The document provides answers to specific questions related to each case, offering insights into marketing, advertising, and mobile technology applications.

Running Head: CASE STUDY AND QUESTION ANSWERS
CASE STUDY AND QUESTION ANSWERS
Name of the Student:
Name of the University:
Author Note:

1CASE STUDY AND QUESTION ASNWERS
Case: Facebook Audience Network
Questions:
1. Compare and contrast Facebook’s, Google’s and Twitter’s ad networks. Which is more
effective for advertisers?
Answer: Facebook and twitter are social media networks on the other hand google is more of
a search-based network. Google is the leader of ads network because of the vast services they
provide, but Facebook, now the biggest social network with 845 million monthly users, has
more impressions on the public as they hold 1 trillion page views per month which amounts
to 51% reach of all internet users (Wordstream.com, 2019). Twitter has 330 million users
which is comparatively very less to the Facebook and Google’s Audience size. Google has a
90% reach of all internet users which obviously makes Google a better option for advertising.
It is estimated that in 2012 Facebook made a revenue of $1.06 billion and Google the leader
made an astounding revenue of $2.9 billion. Almost all the three ads network provide many
ad target options like location targeting, demographics, interest targeting, education and
workplace. Twitter on the other hand possesses keyword or hashtag specific audience
targeting. Thus, we can conclude that Google is a better platform for advertisers as they have
the highest reach of audience.
2. Mobile advertising is one of the fastest-growing sectors of digital advertising, but how is
mobile advertising effectiveness measured?
Answer: Mobile advertising is a fast-growing market with estimated value of mobile
advertising spend worldwide of $184.91 billion in 2018 which is further estimated to grow up
to $217.42 billion in 2019. With the increased number of social network users and e-
commerce websites people prefer to use their mobile devices to explore these services and for
transactions also, which is more convenient than using a PC. Google and Facebook provide

2CASE STUDY AND QUESTION ASNWERS
insights reports for every ad we run on their ads network. It is estimated that 70% of
YouTube views comes from mobile devices. YouTube provides a report of percentage view
of the video watched. The insights and reports provide a vivid picture of the performance of
the ad and is somewhat measurable.
Case: OXO cooking tools and housewares
Questions:
1. What is OXO’s mission?
Answer: Oxo is not like any typical kitchenware products company, they have revolutionized
the kitchen houseware industries. Their main aim is to design innovative products that stands
out from other products in the market and which is appealing to everyone.
2. What are some of the market conditions that have lead OXO to reevaluate its marketing
strategies?
Answer: OXO aims to create products to make everyday living easier. At first, they tried to
make innovative kitchen products which makes the task easy but was not fancy in design.
Now, they follow a segmentation strategy to target different segments through different
channels with their segmented divisions of product. They follow a universal design which
does not target any specific group of people and will have a higher appeal rate. If a regular
product in the market is easily usable by 75% of the total population, OXO aims to increase
that number to 95% or say almost anyone.
3. How has OXO modified its marketing mix? Are these changes in line with their mission?
Answer: OXO products usually follows a universal design which is convenient for everyone
regardless of the age or gender. They try to make products with such a design that they can be
used by anyone and that targets a wider population. The price was not mentioned in the video

3CASE STUDY AND QUESTION ASNWERS
but after some research it is found that their products price ranges from $19.99 to $189.99
(Oxo.com, 2019). OXO products are distributed through many distributor channels like
Walmart and special distributor channels to reach every segment. The video describes how
various packaging can be done for a single product and use of different labels by the OXO
company which will have a great impact on the customer.
Case: Selfycart App
Questions:
1. Investigate the Selfycart app. What benefits and challenges will the store face in
introducing Selfycart or any other mobile checkout app?
Answer: Selfycart is an innovative way to pay and skip the long and quarreled line in your
favorite stores. This app works as a self-paying option to tackle the long lines. The working
of the app is simple enough. When you walk into a store the products are already labeled with
a QR code and just by scanning those codes with the help of Selfycart app, which is free to
download, we will be able to pay. The checkout process supports all major payment options
like Apple Pay, PayPal, Visa, Master Card. With the implementation of this innovative app
stores will get many benefits as reduction cost of hiring employee for the billing process, the
store can organize the items efficiently and this will increase the sales. There are
disadvantages too like the fixing of QR code to every product will be a hectic task, there are
possibility that a customer pays less or pays nothing at all for which few executives will be
needed, to keep an eye on the successful payments by the customers.
2. If Selfycart or any other mobile checkout app was available at your grocery store, would
you use it? What benefits would you gain by using this technology? Discuss the challenges
you would face.

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Answer: If there Selfycart or any other mobile checkout app is available at my grocery store I
would definitely use that, as that will help me skip the long lines and will help in faster
checkout. Online payments are very safe now a days so we can trust this system. If there is
any implementation of online shopping in near future it would be very convenient to use
these applications for daily grocery. The only issue that we might face is failed online
payments but, that can be prevented by using a strong network.

5CASE STUDY AND QUESTION ASNWERS
References
Oxo.com. (2019). OXO Good Grips, Brew, SteeL, Tot | Award Winning Kitchen and Home
Tools & Utensils | Free Shipping Over $19 | The OXO Better Guarantee. Retrieved
from www.oxo.com
Wordstream.com. (2019). Google Display Network vs. Facebook Advertising [Infographic].
Retrieved from www.wordstream.com/blog/ws/2012/05/15/ipo-facebook-vs-google-
display-advertising