Facebook: A Comprehensive Analysis of Social Media's Impact on Society

This report provides an overview of Facebook, a prominent social media platform. It begins with a definition of social media and its applications, followed by a detailed exploration of Facebook's history, including its founding and evolution. The report covers Facebook's core features, such as profile creation, sharing capabilities, and user interaction tools. It examines both the advantages, like facilitating communication and brand building, and the disadvantages, including addiction, privacy concerns, and data breaches. The report highlights significant data breaches and their impact, as well as the measures implemented to improve security. Finally, it analyzes whether Facebook is a net positive or negative influence on society, considering its benefits and drawbacks. The report concludes with a list of references used for research.

Connecting people
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About Social media
 Social media are referred to the interactive medium.
 This is used for facilitating the user for sharing
information and ideas
 Social media helps in different fields including
career interests and health issues

Social media platforms
 Types of social media platforms includes:
Facebook
 Instagram
 snapchat
 twitter
 youtube.

Facebook- connecting people
 American online social media
 Founded by Mark Zuckerberg , Eduardo
Saverin, Andrew McCollum, Dustin, Chris
Hughes and Dustin Moskovitz
 Founded in the year 2004

History of Facebook
 Facebook is a social
networking website
 Allows registered
users for creating,
uploading photos
and videos.
 This connects the
people with family,
friends and
colleagues

Way to create profile in Facebook
 Facebook profiles
are created by
using the following
credentials:
 Phone number or
email id
 Password that can
be accessed by
user only
 After creating the
profile people can
share their ideas
and videos

Facebook Advantages
 Allows to create a
brand for business
organization and
individuals
 Allows people to share
their feeadback
regarding a particular
event
 Facebook is also used
as a platform for
raising voice against
the wrong activities

Facebook disadvantages
 Facebook has became one
of the most big addiction for
the youth
 Fake profiles has gained
huge space in social media
 Scams has increased with
the use of facebook
 Data privacy concerns has
also raised

Data breaches at Facebook
 The facebook data breached impacted 540 million records
 According to the survey it was identified that Cultura
Collective was responsible for the breaches
 The data contained IDs, account names and the details
comment

List of data breaches in Facebook
 Facebook faced several
data breaches in past
years also.
 In the year 2013 facebook
faced data breaches and
around 6,00,000 data got
leaked accidently.
 2018- 50,00,000 data got
breached due to poor
security
 2019- in 2019 the data of
users got breached for two
times due to poor security
management and
accidental uploading case.

Facebook features
 Facebook offers:
 Graph search
 Status updates
 Smartphone
integration
 Poke and
greeting
 People can host
events in live
sections
 Individuals are
allowed to
comment

Security aspects of Facebook
 After the security
breaches Facebook has
implemented measures
for improving the
performance
 Facebook developed an
application for
displaying warning at
times of someone tries
to attack the website
 Offers two factor
authentication