MBA501 Assignment: Facebook Stakeholder Strategy Presentation

This presentation delves into the stakeholder strategy development and implementation for Facebook, building upon a previous stakeholder analysis. It identifies and categorizes key stakeholders including users, marketers, competitors, and top management, assigning them to Swing, Defensive, Offensive, and Hold categories. The presentation proposes strategic options and provides specific recommendations for each stakeholder group, such as improving user privacy, enhancing the interface to counter competitors, increasing incentives for top management, and facilitating easy posting for marketers. Furthermore, the presentation outlines a framework for strategy implementation, covering resource allocation, commitment, interaction, and evaluation to ensure successful execution of the proposed strategies. The presentation aims to provide a comprehensive understanding of stakeholder management and its impact on Facebook's strategic objectives, as well as the practical steps required for successful implementation.

Slide 1
Stakeholder Strategy
Development and
Implementation
Facebook
[Student Name] – [Student Number]

Slide 2
Introduction
• The stakeholders form an integral part of the organization.
• The activities of a business have a strong impact on the overall
opportunities of the stakeholders.
• In the previous assessment, Facebook had been chosen for the
purpose of Stakeholder analysis (Ansoff et al. 2019)
• The primary aim of the presentation is to identify the
stakeholders, categorize them and provide recommendations
for each category .
The stakeholders can be understood to be an integral aspect of any firm and with respect to
this, it is integral for the firm to ensure that they are able to meet the needs of the different
stakeholders. If the firm will be successful in this endeavor, then in such a scenario, it will be
successfully be able to ensure a competitive advantage in the long run. The firm which has
been chosen in the assessment can be stated to be the Facebook. The Facebook is a
multinational organization which has been performing very well and hence, this presentation
highlights the overall performance of its different stakeholders and describes the ways in which
the operations can be improved.

Slide 3
Stakeholder Analysis (summary)
• Facebook has a large number of stakeholders.
• These comprise of the users, competitors, social communities,
marketers and top management.
• The stakeholder analysis was undertaken and the four most
important stakeholders were selected for the strategic
operations (Ethiraj, Gambardella & Helfat 2017).
• The four stakeholders which have been identified are as
follows: Facebook users
Marketers
Competitors
Shareholders & Top Management
The different stakeholders of the firm are companies like the competitors, the social
communities, the users, the top management, suppliers and the marketers. The previous
assessment undertook the assessment of all the stakeholders which are present in the
particular domain of the firm. However, in this assessment, the choice of the four of the most
important stakeholders has been undertaken and in relation to this, the stakeholders like
Facebook users, competition, Marketers and the Shareholders and Top Management has
been selected.

Slide 4
Stakeholder Analysis (summary)
• Having discussed the different stakeholders which have been
prioritized for the purpose of analysis, the stakeholders are
required to be categorized and the different categories are as
follows:
Swing
• Shareholders
Defensive
• Competitors
Offensive
• Shareholders
and Top
Management
Hold
• Marketers
The following slide elaborates on the different categories in which the particular selected
stakeholders have been categorized into. This helps in the understanding of the overall
manner in which the stakeholders have to be dealt with. The definitions of the categories have
been given as follows.
Swing: The swing stakeholders are highly cooperative in nature but at the same time have a
high competitive strength.
Defensive: The defensive stakeholders are low cooperative stakeholders but posssess a high
competitive streak
Offensive: The offensive stakeholders are those which have a high cooperative potential but
a low competitive strength.
Hold: The hold stakeholders can be understood to be the stakeholders with low competitive
strength and low cooperative strength as well.

Slide 5
Swing Stakeholder: strategic options
• The Facebook users have been identified as
the Swing Stakeholders.
• In order to ensure that the firm is
successfully able to meet with the needs of
these groups, the following options exist:
• Improved privacy and safety of users
(Ansoff et al. 2019).
• Providing useful content
• Engaging in improving profile settings
The swing stakeholders usually have a strong ability to influence a particular outcome. In the
case of Facebook it can be rightfully understood that, the swing stakeholders are the Facebook
users and therefore, a program to change the rules for them would be appropriate. Hence, in
this case, the strategic operations which are available to Facebook can be understood to be
the Improved privacy of the users, providing useful content and lastly improving profile setting.
Through these changes, the Facebook will be able to engage in a stringer relationships with
them.

Slide 6
Swing Stakeholder: recommendations
• After reviewing the strategic options, the option which has been
adopted for the recommendation can be understood to be as
follows:
• Improving safety and privacy of the users
• The safety and privacy of the Facebook users can be
understood to be the top most priority of the firm and hence,
Facebook should engage in security setting and ensure that
they are successfully able to engage in free communication
and profile display without being worried about the
consequences (Ethiraj, Gambardella & Helfat 2018). The
Facebook users form an essential part of the organization
and they must always be kept in priority.
The recommendation which has been adopted for the Swing Stakeholder can be understood
to be the safety and privacy of the users. As the Swing Stakeholders can be dealt with
adequately, it is crucial that the decisions are undertaken in a firm support them and are taking
initiatives which would support them in the long run.

Slide 7
Defensive Stakeholder: strategic
options
• The competitors have been identified as
the Defensive Stakeholders in the case
of the Facebook.
• The different strategic options which are
available to tackle the competitors can
be stated to be as follows:
• Monitoring their existing offerings
• Guard the firm against any changes
• Improving the interface
(Ethiraj, Gambardella & Helfat 2018).
The Defensive stakeholders can be understood to be those stakeholders who are of help but
then prevent the company from achieving its overall objectives. A strategy to defend the
organization needs to be undertaken in order to ensure that the firm will be successfully able
to meet its objectives and attain a competitive positioning in the environment. The different
options avaialble for these stakeholders can be stated to be the monitoring the existing
offerings of the firm, maintaining the existing programs and additionally, improving own
strengths so as to ensure that the firm will successfully be able to deal with them.

Slide 8
Defensive Stakeholder:
recommendations
• Hence, having identified the various strategic options which are
largely available to Facebook, to tackle the different
stakeholders, the various options which are widely available
with the firm, can be understood to be as follows:
• The firm needs to improve its own interface. In line of this, once
Facebook tends to improve its personal interface, it will be
successfully able to attract more users and thereby improve its
overall shareholder positioning in the market (Hanson et al.
2016).
Out of the given set of strategies, the strategy which has been chosen for the firm can be
understood to be the maintenance of the own interface. When dealing with competition, this
strategy can be understood to be one of the most integral strategies which can be adopted.
This assists in ensuring that, the competition is kept on bay and the firm can perform well on
its own (Proctor 2014).

Slide 9
Offensive Stakeholder: strategic
options
• The Offensive Stakeholders for the firm have
been defined as the Shareholders and Top
Management. The different strategic options
which are available for this group can be
understood to be as follows:
• Increasing the incentives and returns
• Improving the brand name (Michael,
Storey & Thomas 2017).
• Ensuring increase in brand segments
The offensive stakeholders can be understood to be the stakeholders which are very helpful
and go to a great extent in assisting a firm to achieve its overall objectives. In addition to this,
they pose relatively less competitive threat as compared to that. In the case of Facebook, it
can be rightfully understood that the assistance of these stakeholders is very crucial in a firm
and in regard to this, the firm would be required to take steps which would then assist them in
doing well. Hence, the various startegic options which are usually undertaken can be to
increase their returns and to ensure that the firm performs well so that they are essentially
able to gain from the procedure (Rothaermel 2015).

Slide 10
Offensive Stakeholder:
recommendations
• Having identified the various strategic options which are
available for the Shareholders and top management,
the following section will engage in the discussion of the
justification of one of the recommendations.
• The best strategic option which is available to Facebook
can be understood to be the increase in the returns and
the incentives (Michael, Storey & Thomas 2017). This
shall motivate them and encourage them to perform in
the right manner.
After analysing the strategic options of the firm, it can be rightfully understood that, the best
strategic option which can be rightfully adopted for this group of stakeholders can be
understood to be to get into their position and maximise their overall returns (Rothaermel
2015). On the basis of this, it can be rightfully understood that, providing them with additionally
initiatives can be understood to be a procedure which will help the firm in the long run.

Slide 11
Hold Stakeholder: strategic options
• The Marketers have been identified as
the Hold Stakeholders for Facebook.
• The different strategic options which are
available for the marketers can be
understood to be as follows:
• Allow easy posting
• Assist the marketers with the advertising
(Hill, Jones & Schilling 2014).
• Encourage local sellers and buyers
The Hold stakeholders can be understood to be these stakeholders who cause relatively less
harm to the firm and in addition to this, are of little help to the organization. In line of this, it
can be rightfully understood that, existing strategic programs are sufficient for the group.
Hence, the various strategic options which are available for the firm can be taken to be to allow
easy posting, assist the different marketers with advertising and lastly, encourage the local
sellers as well as the buyers.

Slide 12
Hold Stakeholder: recommendations
• After having analysed the strategic options which are available
to the firm, the recommendation which has been adopted can
be understood to be as follows:
• The company should allow easy posting like Instagram. There
are various formalities which are required to be fulfilled by any
marketer and hence, Facebook should focus on making the
procedure easier for any of the marketers and allow easy
posting (Jurevicius 2014).
The strategy which can be adopted can be understood to be the strategy of easy posting. In
line with this, it can be rightfully understood that, the firm is required to engage in this simple
strategy so that it has the capacity to handle the competitive pressure and in addition to this,
also be able to engage in a long term relationship with the different stakeholders (Proctor
2014.).