MBA501 Assignment: Facebook Stakeholder Strategy Presentation

This presentation delves into the stakeholder strategy development and implementation for Facebook, building upon a previous stakeholder analysis. It identifies and categorizes key stakeholders including users, marketers, competitors, and top management, assigning them to Swing, Defensive, Offensive, and Hold categories. The presentation proposes strategic options and provides specific recommendations for each stakeholder group, such as improving user privacy, enhancing the interface to counter competitors, increasing incentives for top management, and facilitating easy posting for marketers. Furthermore, the presentation outlines a framework for strategy implementation, covering resource allocation, commitment, interaction, and evaluation to ensure successful execution of the proposed strategies. The presentation aims to provide a comprehensive understanding of stakeholder management and its impact on Facebook's strategic objectives, as well as the practical steps required for successful implementation.

Slide 1
Stakeholder Strategy
Development and
Implementation
Facebook
[Student Name] – [Student Number]

Slide 2
Introduction
• The stakeholders form an integral part of the organization.
• The activities of a business have a strong impact on the overall
opportunities of the stakeholders.
• In the previous assessment, Facebook had been chosen for the
purpose of Stakeholder analysis (Ansoff et al. 2019)
• The primary aim of the presentation is to identify the
stakeholders, categorize them and provide recommendations
for each category .
The stakeholders can be understood to be an integral aspect of any firm and with respect to
this, it is integral for the firm to ensure that they are able to meet the needs of the different
stakeholders. If the firm will be successful in this endeavor, then in such a scenario, it will be
successfully be able to ensure a competitive advantage in the long run. The firm which has
been chosen in the assessment can be stated to be the Facebook. The Facebook is a
multinational organization which has been performing very well and hence, this presentation
highlights the overall performance of its different stakeholders and describes the ways in which
the operations can be improved.

Slide 3
Stakeholder Analysis (summary)
• Facebook has a large number of stakeholders.
• These comprise of the users, competitors, social communities,
marketers and top management.
• The stakeholder analysis was undertaken and the four most
important stakeholders were selected for the strategic
operations (Ethiraj, Gambardella & Helfat 2017).
• The four stakeholders which have been identified are as
follows: Facebook users
Marketers
Competitors
Shareholders & Top Management
The different stakeholders of the firm are companies like the competitors, the social
communities, the users, the top management, suppliers and the marketers. The previous
assessment undertook the assessment of all the stakeholders which are present in the
particular domain of the firm. However, in this assessment, the choice of the four of the most
important stakeholders has been undertaken and in relation to this, the stakeholders like
Facebook users, competition, Marketers and the Shareholders and Top Management has
been selected.

Slide 4
Stakeholder Analysis (summary)
• Having discussed the different stakeholders which have been
prioritized for the purpose of analysis, the stakeholders are
required to be categorized and the different categories are as
follows:
Swing
• Shareholders
Defensive
• Competitors
Offensive
• Shareholders
and Top
Management
Hold
• Marketers
The following slide elaborates on the different categories in which the particular selected
stakeholders have been categorized into. This helps in the understanding of the overall
manner in which the stakeholders have to be dealt with. The definitions of the categories have
been given as follows.
Swing: The swing stakeholders are highly cooperative in nature but at the same time have a
high competitive strength.
Defensive: The defensive stakeholders are low cooperative stakeholders but posssess a high
competitive streak
Offensive: The offensive stakeholders are those which have a high cooperative potential but
a low competitive strength.
Hold: The hold stakeholders can be understood to be the stakeholders with low competitive
strength and low cooperative strength as well.

Slide 5
Swing Stakeholder: strategic options
• The Facebook users have been identified as
the Swing Stakeholders.
• In order to ensure that the firm is
successfully able to meet with the needs of
these groups, the following options exist:
• Improved privacy and safety of users
(Ansoff et al. 2019).
• Providing useful content
• Engaging in improving profile settings
The swing stakeholders usually have a strong ability to influence a particular outcome. In the
case of Facebook it can be rightfully understood that, the swing stakeholders are the Facebook
users and therefore, a program to change the rules for them would be appropriate. Hence, in
this case, the strategic operations which are available to Facebook can be understood to be
the Improved privacy of the users, providing useful content and lastly improving profile setting.
Through these changes, the Facebook will be able to engage in a stringer relationships with
them.

Slide 6
Swing Stakeholder: recommendations
• After reviewing the strategic options, the option which has been
adopted for the recommendation can be understood to be as
follows:
• Improving safety and privacy of the users
• The safety and privacy of the Facebook users can be
understood to be the top most priority of the firm and hence,
Facebook should engage in security setting and ensure that
they are successfully able to engage in free communication
and profile display without being worried about the
consequences (Ethiraj, Gambardella & Helfat 2018). The
Facebook users form an essential part of the organization
and they must always be kept in priority.
The recommendation which has been adopted for the Swing Stakeholder can be understood
to be the safety and privacy of the users. As the Swing Stakeholders can be dealt with
adequately, it is crucial that the decisions are undertaken in a firm support them and are taking
initiatives which would support them in the long run.

Slide 7
Defensive Stakeholder: strategic
options
• The competitors have been identified as
the Defensive Stakeholders in the case
of the Facebook.
• The different strategic options which are
available to tackle the competitors can
be stated to be as follows:
• Monitoring their existing offerings
• Guard the firm against any changes
• Improving the interface
(Ethiraj, Gambardella & Helfat 2018).
The Defensive stakeholders can be understood to be those stakeholders who are of help but
then prevent the company from achieving its overall objectives. A strategy to defend the
organization needs to be undertaken in order to ensure that the firm will be successfully able
to meet its objectives and attain a competitive positioning in the environment. The different
options avaialble for these stakeholders can be stated to be the monitoring the existing
offerings of the firm, maintaining the existing programs and additionally, improving own
strengths so as to ensure that the firm will successfully be able to deal with them.

Slide 8
Defensive Stakeholder:
recommendations
• Hence, having identified the various strategic options which are
largely available to Facebook, to tackle the different
stakeholders, the various options which are widely available
with the firm, can be understood to be as follows:
• The firm needs to improve its own interface. In line of this, once
Facebook tends to improve its personal interface, it will be
successfully able to attract more users and thereby improve its
overall shareholder positioning in the market (Hanson et al.
2016).
Out of the given set of strategies, the strategy which has been chosen for the firm can be
understood to be the maintenance of the own interface. When dealing with competition, this
strategy can be understood to be one of the most integral strategies which can be adopted.
This assists in ensuring that, the competition is kept on bay and the firm can perform well on
its own (Proctor 2014).

Slide 9
Offensive Stakeholder: strategic
options
• The Offensive Stakeholders for the firm have
been defined as the Shareholders and Top
Management. The different strategic options
which are available for this group can be
understood to be as follows:
• Increasing the incentives and returns
• Improving the brand name (Michael,
Storey & Thomas 2017).
• Ensuring increase in brand segments
The offensive stakeholders can be understood to be the stakeholders which are very helpful
and go to a great extent in assisting a firm to achieve its overall objectives. In addition to this,
they pose relatively less competitive threat as compared to that. In the case of Facebook, it
can be rightfully understood that the assistance of these stakeholders is very crucial in a firm
and in regard to this, the firm would be required to take steps which would then assist them in
doing well. Hence, the various startegic options which are usually undertaken can be to
increase their returns and to ensure that the firm performs well so that they are essentially
able to gain from the procedure (Rothaermel 2015).

Slide 10
Offensive Stakeholder:
recommendations
• Having identified the various strategic options which are
available for the Shareholders and top management,
the following section will engage in the discussion of the
justification of one of the recommendations.
• The best strategic option which is available to Facebook
can be understood to be the increase in the returns and
the incentives (Michael, Storey & Thomas 2017). This
shall motivate them and encourage them to perform in
the right manner.
After analysing the strategic options of the firm, it can be rightfully understood that, the best
strategic option which can be rightfully adopted for this group of stakeholders can be
understood to be to get into their position and maximise their overall returns (Rothaermel
2015). On the basis of this, it can be rightfully understood that, providing them with additionally
initiatives can be understood to be a procedure which will help the firm in the long run.

Slide 11
Hold Stakeholder: strategic options
• The Marketers have been identified as
the Hold Stakeholders for Facebook.
• The different strategic options which are
available for the marketers can be
understood to be as follows:
• Allow easy posting
• Assist the marketers with the advertising
(Hill, Jones & Schilling 2014).
• Encourage local sellers and buyers
The Hold stakeholders can be understood to be these stakeholders who cause relatively less
harm to the firm and in addition to this, are of little help to the organization. In line of this, it
can be rightfully understood that, existing strategic programs are sufficient for the group.
Hence, the various strategic options which are available for the firm can be taken to be to allow
easy posting, assist the different marketers with advertising and lastly, encourage the local
sellers as well as the buyers.

Slide 12
Hold Stakeholder: recommendations
• After having analysed the strategic options which are available
to the firm, the recommendation which has been adopted can
be understood to be as follows:
• The company should allow easy posting like Instagram. There
are various formalities which are required to be fulfilled by any
marketer and hence, Facebook should focus on making the
procedure easier for any of the marketers and allow easy
posting (Jurevicius 2014).
The strategy which can be adopted can be understood to be the strategy of easy posting. In
line with this, it can be rightfully understood that, the firm is required to engage in this simple
strategy so that it has the capacity to handle the competitive pressure and in addition to this,
also be able to engage in a long term relationship with the different stakeholders (Proctor
2014.).

Slide 13
Strategy implementation
• Strategy Implementation forms an integral part of the
organization`s strategic management.
• Hence, in this scenario, Facebook would be required to ensure
that it is successfully being able to carry out the implementation
of the procedure and be able to see to it that, the firm is being
able to engage in a long term association with the different
stakeholders and engage in considerable success.
• The framework for the strategy implementation can be taken to
be as follows:
Evaluation
Interaction
Commitment
Resource Allocation
The following slide describes and highlights the framework which can be essentially adopted
by the firm in order to carryout the various strategies which it has chosen out for itself.

Slide 14
Swing stakeholder; strategy
implementation
Facebook Users
Resource Allocation New task forces would be required to be build up
which would assist the firm in ensuring that they
are able to improve the safety aspects of the
various users.
Commitment The participation of various employees and
suggested task force would be required for the
success for the strategy.
Interaction Public relations approach needs to be undertaken
whereby the public needs to be informed with
respect to the new strategy.
Evaluation The increase in the usage of the users or their
login time needs to be assessed to determine the
right track for the firm.
The given slide provides an information about the strategic implementation of the Swing
stakeholder strategies. In line with this, the slide has provided various aspects of the Resource
Allocation, the Commitment which the firm has to reflect and in addition to this the overall
Interaction as well as the Evaluation aspect which needs to be carried out by Facebook in
order to ensure that the Strategic recommendations can be carried out adequately.

Slide 15
Offensive stakeholder; strategy
implementation
Shareholders and Top Management
Resource Allocation The resources which are required to be allocated
can be understood to be the restructuring so as
to ensure that the firm is successfully able to
engage in planning regarding the increased
investments to them.
Commitment The commitment which is required for the firm can
be understood to be relating to the incentives and
participation.
Interaction The stakeholder cannot be ignored in such a case
because, they need to be communicated with the
positive strategy which is to be implemented.
Evaluation Implementing control is critical because it assists
in ensuring that the top management and the
shareholders need to remain engaged with the
firm and their overall assessment is necessary.
The given slide provides an information about the strategic implementation of the Offensive
stakeholder strategies. In line with this, the slide has provided various aspects of the Resource
Allocation, the Commitment which the firm has to reflect and in addition to this the overall
Interaction as well as the Evaluation aspect which needs to be carried out by Facebook in
order to ensure that the Strategic recommendations can be carried out adequately.
The Offensive stakeholders are the shareholders and the top management.

Slide 16
Defensive stakeholder; strategy
implementation
Competitors
Resource Allocation To deal with the competitors, it was decided that a
new taskforce would be formulated which shall
assist the firm in ensuring that it is being able to
assist in creation of the strategy.
Commitment The participants need to be the various
departments and additionally the shared values
need to be inculcated (Bryce 2017).
Interaction The implicit negotiation with the various
participants need to be undertaken.
Evaluation The control of strategic direction needs to be
understand so as to check the path of the firm.
The given slide provides an information about the strategic implementation of the Defensive
stakeholder strategies. In line with this, the slide has provided various aspects of the Resource
Allocation, the Commitment which the firm has to reflect and in addition to this the overall
Interaction as well as the Evaluation aspect which needs to be carried out by Facebook in
order to ensure that the Strategic recommendations can be carried out adequately.

Slide 17
Hold stakeholder; strategy
implementation
Marketers
Resource Allocation To assist the different marketers, the firm would
be required to engage in an association and form
a new taskforce who would be able to deal with
the scenario adequately.
Commitment The shared values and participation would be
essentially required from the side of the
management (Michael, Storey and Thomas
2017).
Interaction The public relations approach would be required
to ensure that the firm is successfully being able
to engage with the participants.
Evaluation Lastly, control measures to check the success of
the participants needs to be measured.
The slide describes the manner in which the various strategic options can be adequately
applied in the case of the Hold stakeholder. The hold stakeholder in case of the organization
can be understood to be the different marketers. The marketers would be required to be dealt
with adequately in order to ensure that they will be successfully able to engage them.

Slide 18
Conclusion
• The above analysis of the different Stakeholders of Facebook
helped in understanding the manner in which the firm will be
able to benefit from the initiatives.
• Stakeholder management forms an integral part of the
organization and hence, all the firms as present would be
required to engage in the stakeholder analysis to ensure long
term success with respect to the same.
• The presentation highlighted the four crucial stakeholders of the
business and analysed the strategic recommendations and
implementation plans for the same.
Hence, from the analysis which was carried out, it can be understood that stakeholder analysis
forms an integral part of the organization and in line of this, the presentation aimed to identify
these stakeholders, seeked to check the different strategic options which the firm is exposed
to and additionally also provided the manner in which these strategies need to be implemented
well for the overall objective of the firm.

Slide 19
Portfolio Analysis
D&H Food Group

Slide 20
Introduction
• D&H Business Portfolio
The Delicious Food Group begun its operations 50 years back
and changed its name to the Delicious and Healthy Foods
recently. The firm can be understood to be a food and
beverage industry with five business units.
The different business units of the company can be taken to be
as follows:
Munchy
Biscuits Pure Juice Funville
Chocolates
Burgers R
Us
Home
Fresh
The given slide provides information on the various portfolios of the Delicious and Healthy
Foods. The organization has five sub portfolios and each of these portfolios comprise of
various health and food department aspect which makes the industry considerably popular in
the given industry. The five different sub units can be understood to be as follows:
• Munchy Biscuits
• Pure Juice
• Funville Chocolates
• Burgers R Us
• Home Fresh

Slide 21
BCG Matrix
?
Relative Market Share
Market Growth Rate
Munchy
Biscuits
Pure Juice
Funville
Chocolates
Burgers R us
Home Fresh
The BCG Growth Share Matrix is a strategic management tool which assists in understanding
the manner in which the different business units of an organization generally tend to perform.
In the given scenario, the market growth has been taken as a dummy for the growth of the
industry whereas the market share has been calculated as the share of income collected with
respect to the market size.
Dogs: The Dog can be understood to be the unit with the lowest market share and poor scope
for the growth as well. In the organization, the dog of the firm is Funville chocolates.
Question marks : The question mark of the industry can be taken to be the firm which is
although performing a high growing industry but the market share is relatively low. The Burgers
R Us and the Pure juice are the question marks of D and H group.
Stars – The stars can be taken to be those sub units which have a high growth rate as well
as a high performance capacity. With respect to this, it can be understood that, the Star of the
firm is Home fresh which has a relatively high market share in the high performing industry. In
the later stage of the business, the Stars become the cash cow.
Cash cows – The cash cow of the business is Munchy biscuits which tend to perform
considerably well in a poor industry.

Slide 22
GE-McKinsey Matrix
Growth
Competitive strength of business unit
High Med Low
Industry attractiveness
High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
HomeFresh
Burgers R Us and
Pure Juice
Funville
Munchy Biscuits
GE-McKinsey Matrix
The GE matrix is a strategic tool which can be used in order to determine the way in which the
firm is required to take an action on a certain aspect of its unit. The different actions may be
Growth, selective and harvest. The reason for recommending the particular moves for the firm
has been given as follows:
•Munchy Biscuit- The Munchy Biscuit is currently in the Growth stage and hence, the company
can be understood to be performing very well. In line with this, the competitive strength of the
business is medium and the Industry attractiveness is very high (Wheelen et al. 2017).
•Pure Juice: The fresh juice can be understood to be in the selective grid because the
company has been performing moderately.
•Funville: The Funville is in the Harvest grid which means that, the company has been
performing a in a high growth industry but in a poor manner.
•Burgers R Us: The burgers are us is in the Selective grid with respect to which it can be
rightfully understood that the industry has been performing moderately.
•Home fresh: The Home fresh is also in the Growth grid with relation to the fact that it has
been performing considerably well in a low growing industry.

Slide 23
Synergy Matrix
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
The Synergy matrix a useful statistical tool which assists in understanding the manner in which
a firm is either a Fit or a misfit in the company portfolio. The Synergy matrix fit/misfit aspect of
the D and H company can be understood to be as follows:
Pure Juice: The pure juice can be understood to be a misfit as it is in the low incoming and
low outgoing segment.
Munchy Biscuits: The Munchy biscuit is a Fit because the sub unit has been operating in a
high incoming and high outgoing segment.
Home fresh: The Home fresh is also a misfit because it operates in a low incoming, low
outgoing segment.
Funville: The Funville is a parasite which operates in the high incoming and low outgoing
segment (Wheelen and Hunger 2017).
Burgers R US: The Burgers are Us can be stated to be a Taker as it is operating in High
incoming but low Outgoing segment.

Slide 24
Business categorisation
BCG
Matrix
GE-
McKinsey
Matrix
Synergy
Matrix
Munchy
Biscuits
Question
Mark Growth Fit
Pure Juice Question
Mark Selective Misfit
Funville Dog Harvest Parasites
Burgers R
Us Cow Selective Takers
Home
Fresh Star Growth Misfit
The given table provides information regarding the overall Categorization of the business.

Slide 25
Munchy Biscuits
• Analysis
From the analysis, it can be rightfully understood that Munchy
Biscuit although has capacity, it has not been performing very
well. However, from the GE Matrix it was analysed that it could
be utilised well and grown. Moreover, it is a fit into the
portfolios.
• Recommendations
It is recommended that, the company maintains its investment
into the portfolio so that it can be grown well and is able to
provide adequate returns to the firm (Michael, Storey &
Thomas 2017).
The given slide provides information on the summary of the Munchy Biscuits and recommends
to further invest in the operations.

Slide 26
Pure Juice
• Analysis
From the analysis, it can be rightfully understood that the
business is not performing well and is a misfit in the portfolio of
the company. In addition to this, a strict decision is required to
be undertaken with respect to the overall development.
• Recommendations
It can be stated that, a strict revaluation of the firm is required
because the firm has not been performing well and hence, it
can be harvested if it continues to perform poorly.
Pure Juice has not be performing up to its capacity and with respect to this, it can be largely
understood that, the company needs to reconsider its investment in the given domain.

Slide 27
Funville
• Analysis
The chocolate company has not been performing well at all
and is a Dog in the industry. Moreover, it has been taking up a
majority of the resources of the firm and with respect to this,
the firm needs to be harvested (Hanson et al. 2016).
• Recommendations
The Funville chocolates has been performing very poorly and it
is with respect to this that the firm needs to get rid of the
portfolio as it is performing very poorly.
From the analysis, it was largely understood that this unit of the organization has been
performing very poorly and with respect to this, adequate measures need to be undertaken so
as to ensure that the firm will be able to be disinvested in as it is no longer profitable for the
organization to maintain its investment in the domain (Meyer, Neck and Meeks 2017.).

Slide 28
Burgers R Us
• Analysis
• The Burgers R us can be taken as a cow in the portfolio as
per the BCG Matrix. In line with this, it is a taker but lies
above the line of threshold.
• Recommendations
It is recommended that the portfolio is kept in the firm and
strategic steps are undertaken to improve the scenario (Bryce
2017).
The Burgers are Us is a cow in the portfolio and has the slide describes the decision to be
taken regarding the units operations.

Slide 29
Home Fresh
• Analysis
The firm as per the BCG matrix is a star of the portfolio and is
performing very well based on the GE matrix as well, however,
it is a misfit as per the Synergy Matrix (Doz 2017).
• Recommendations
It is recommended that more investment is made into the
portfolio so that it is able to perform considerably well.
For Home Fresh, further investments need to be undertaken as it will be able to ensure that
the full capacity of the sub unit can be undertaken adequately.

Slide 30
Conclusion
• D&H Business Portfolio
Hence, through the analysis, it can be rightfully understood that
the firm has been performing well and the performances of the
different portfolios an be understood to be varied in nature.
The Home fresh, Munchy chocolates and Burgers R US are
the portfolios which have been performing the best and the
others need to be disinvested in, if the firm wants to ensure
long term competitive advantage.
Therefore, from the analysis on the Portfolio, it can be rightfully understood that, the different
units in the portfolio have been performing differently and that, the presentation analysed the
manner in which the units have been performing with respect to different parameters and in
order to see to it that decisions can be taken so as to ensure that the right portfolio could be
associated with the firm. The recommendations for the units have also been provided.

Slide 31
References
• Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R. & Ansoff, R., 2019. Implanting strategic management. Springer.
• Bryce, H.J., 2017. Financial and strategic management for nonprofit organizations. Walter de Gruyter GmbH & Co KG.
• Doz, Y.L., 2017. Strategic management in multinational companies. In International Business (pp. 229-248). Routledge.
• Ethiraj, S.K., Gambardella, A. & Helfat, C.E., 2017. Reviews of strategic management research. Strategic Management Journal, Volume 38 No. 1, pp.3-3.
• Ethiraj, S.K., Gambardella, A. & Helfat, C.E., 2018. Theory in strategic management. Strategic Management Journal, Volume 39 No.6, pp.1529-1529.
• Hanson, D., Hitt, M.A., Ireland, R.D. & Hoskisson, R.E., 2016. Strategic management: Competitiveness and globalisation. Cengage AU.
• Hill, C.W., Jones, G.R. & Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Cengage Learning.
• Jurevicius, O., 2014. GE McKinsey Matrix.
• Michael, S., Storey, D.& Thomas, H., 2017. Discovery and coordination in strategic management and entrepreneurship. Strategic entrepreneurship: Creating a new
mindset, pp.45-65.
References
Meyer, G.D., Neck, H.M. & Meeks, M.D., 2017. The entrepreneurship‐strategic management
interface. Strategic entrepreneurship: Creating a new mindset, pp.17-44.
Proctor, T., 2014. Strategic marketing: an introduction. Routledge.
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.
Wheelen, T.L. & Hunger, J.D., 2017. Strategic management and business policy. pearson.
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. & Bamford, C.E., 2017. Strategic management
and business policy. pearson.