MBA501: Stakeholder Strategy and Portfolio Analysis for Facebook & D&H

This presentation, prepared for an MBA501 course on Dynamic Strategy and Disruptive Innovation, analyzes Facebook's stakeholder strategy and conducts a portfolio analysis of D&H Foods. The first part focuses on Facebook, identifying key stakeholders such as users, employees, advertisers, and the government, and then recommends suitable generic strategies (Swing, Defensive, Offensive, and Hold) for each stakeholder group. The second part analyzes D&H Foods' business units (Biscuits, Meal Kit, Chocolates, and Fruit Juice) using BCG, GE-McKinsey, and Synergy matrices to evaluate their market positions and competitive strengths. Based on these analyses, the presentation offers strategic recommendations for each business unit, including suggestions for increasing market share, investment, and potential divestment to optimize D&H's overall portfolio performance. The presentation emphasizes the importance of stakeholder engagement and strategic alignment for business success, drawing on academic references to support its findings.

Dynamic Strategy and
Disruptive Innovation
Name of the Student:
Name of the University:

Assignment Part 1
Stakeholder Strategy
Development for Facebook

Introduction
 In order to enhance the work environment and to
gather sustainability and profitability for the
business, stakeholders are essential. They are the
individuals or group of people who affect or
affected by the organizational activity.
 The emerging popularity of Facebook has made
itself a vital part of social life of every individual
in current age.
 This report will focus on the identification and
analysis of associated stakeholders of the
Facebook.

Organizational Overview
 The founder of Facebook, Mark Zuckerberg, invented the particular
social media networking site in the year 2004 and launched it on 4th
February 2004.
 Menlo Park of California has chosen to be the right place to establish it’s
headquarter (Facebook.com 2019).
Mission:
 The organization has its mission of provide a user-friendly, closure
communication network to its users
Vision:
 its vision statement emphasize on supporting as well as enhancing its
network for connecting the people around the globe by developing
products and solving problems in empowering community and harmony

Overview (Contd.)
 The major potential challenges that the Facebook is
currently dealing with the safety priority, legal
regulations, privacy of users and advertisement.
 This platform has topped the priority list of the
retailers and marketers for promoting their products
and gaining competitive advantages (Facebook.com
2019).

Facebook stakeholders
The following can be identified as the vital stakeholders of Facebook
(Jiang et al. 2014);
 Users
 Employees
 Advertisers
 Government

Stakeholder generic strategies
As stakeholders have a vital role in developing the company’s
reputation and profitability, hence It is important for every
organization to analyse and identify appropriate stakeholders
(Manetti and Bellucci 2016). The following are the important
generic strategies for identifying the stakeholders.
 Swing
 Defensive
 Offensive
 Hold

Swing strategy
 This strategy focuses on the mixed
blessing stakeholders.
 The organization undertake several
decisions such as influencing or changing
the rules governing stakeholder
interaction, transaction process and
decision forum (Wu 2013).
 These Mixed Blessing stakeholders are
suitable for the organizations like
Facebook.

Defensive strategy
 This strategy mainly focus on the non-supportive group of
stakeholders (Mampaey and Huisman 2016).
 Effective implementation of this strategy will provide
strong and long term market dominance.
 These strategies mainly indicate holding the strategies
that organization have and utilizing the competitive
advantage to stay ahead of the competition (Tassabehji
and Isherwood 2014).

Offensive strategy
 Stakeholders having cooperative potential along with minimal
threatening potential are categorized as Offensive.
 The organization applies the offensive strategies for improving own
competitive position in the market (Andriof and Waddock 2017).
 Same as the defensive strategies, the offensive strategies also adopts
many forms to encounter the competition

Hold strategy
 These strategies are helpful for the marginal
group of stakeholders.
 Hold strategies involves maintaining position or
programs, it involves monitoring this group of
stakeholder for changes in their position.
 However, this particular strategy is comparatively
less effective than the other three strategies
(Rothaermel 2013).

Stakeholder Map
 The stakeholders mapping for the Facebook can be explained as
follows (Bonsón and Ratkai 2013);