Kaplan University MBA501: Stakeholder Strategy & Portfolio Analysis

This presentation provides a comprehensive analysis of Facebook's stakeholder strategy and business portfolio. It begins with an introduction to stakeholder analysis, focusing on the power and impact of various stakeholders on Facebook, the most popular social media platform. The presentation categorizes stakeholders as swing, defensive, offensive, and hold, and proposes strategic options and recommendations for each. For swing stakeholders (customers), it suggests implementing feedback and maintaining positive engagement. Defensive stakeholders (government) require compliance and preventive measures. Offensive stakeholders (developers) need to align with customer needs. Hold stakeholders (employees) require motivation and focus on user-friendliness. The second part of the presentation delves into portfolio analysis of D&H Food Group using BCG, GE-McKinsey, and Synergy matrices, analyzing the market position of various business units and providing recommendations for each. The conclusion emphasizes the importance of stakeholders and strategic implementation for Facebook's development.

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
The analysis is based on the power and
impact that the stakeholders have on a
company
Facebook is the focus company in this
presentation
It is the most popular social media site
Facebook became popular from 2004 after
Mark Zuckerberg commenced the start

Stakeholder Analysis (summary)
Faceboo
k
Governm
ent
Custome
rs
Employe
es
Develop
ers
Investors
Suppliers
Commun
ities

Stakeholder Analysis (summary)
 Government: The Government helps in maintaining the legality
of the business
 Customer: The customers are the users of Facebook that provide
feedback
 Employees: The employees are the workers that promote regular
updates
 Developers: The developers are the technically expert people
that helps in developing software and programmes
 Investors: The investors are the shareholders that provide
financial assistance
 Suppliers: The suppliers sell goods and services such as
technology software
 Communities: The communities are the society and helps for
increasing the level of employability

Swing Stakeholder: strategic
options
The swing stakeholders can be characterised
by collaborating in a cautious manner
The customers are the swing stakeholders of
Facebook
They maintain a transaction that involves
providing feedback to the company
They even influence power over the company

Swing Stakeholder:
recommendations
The recommendations to be provided is that
the feedback of the swing stakeholders need
to be implemented
Positive engagement need to be maintained
between the customers and Facebook
The use of Facebook need to be done using
friendly sites

Defensive Stakeholder: strategic options
The strategic options include the reduction of
the dependence of the stakeholders
For Facebook, the defensive stakeholder
includes the Government
Compiling with the requirements of the
Government need to be undertaken for
effective strategic option
Re-enforcement of the beliefs need to be
taken into account from the Government

Defensive Stakeholder: recommendations
The recommendations is that reduction of the
dependence on other stakeholders can be
reduced
The Government can ensure to undertake
preventive measures for the legal process
Another recommendation is that of providing
Facebook with the required rules and policies
for development

Offensive Stakeholder: strategic options
The strategic options that are required to be
provided includes the aim of the stakeholders
The association with other departments can
help in the strategic development of a
company.
For Facebook, the offensive stakeholder
include the developers
Opportunities for improvement can help in
the improvement of Facebook

Offensive Stakeholder: recommendations
The recommendations is that the developers
need to understand the needs of the
customers
This can help in maintaining a balance
between the developers and the customers
The perception of the developers and the
customers need to be aligned so that
customer development can take place in an
effective manner.

Hold Stakeholder: strategic options
The hold stakeholders pose low threat for
organisations
For Facebook, the low stakeholders are the
employees
They maintain proper stakeholder positioning
of an organisation
The employees can help in Facebook
development without any unusual demands

Hold Stakeholder:
recommendations
The employers need to be motivated and be
dominant
The development of the company need to
take place based on the high demand
Major activities need to be involved with the
stakeholders for monitoring actvities
The employees can help in making Facebook
user friendly