Kaplan University MBA501: Stakeholder Strategy & Portfolio Analysis

This presentation provides a comprehensive analysis of Facebook's stakeholder strategy and business portfolio. It begins with an introduction to stakeholder analysis, focusing on the power and impact of various stakeholders on Facebook, the most popular social media platform. The presentation categorizes stakeholders as swing, defensive, offensive, and hold, and proposes strategic options and recommendations for each. For swing stakeholders (customers), it suggests implementing feedback and maintaining positive engagement. Defensive stakeholders (government) require compliance and preventive measures. Offensive stakeholders (developers) need to align with customer needs. Hold stakeholders (employees) require motivation and focus on user-friendliness. The second part of the presentation delves into portfolio analysis of D&H Food Group using BCG, GE-McKinsey, and Synergy matrices, analyzing the market position of various business units and providing recommendations for each. The conclusion emphasizes the importance of stakeholders and strategic implementation for Facebook's development.

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
The analysis is based on the power and
impact that the stakeholders have on a
company
Facebook is the focus company in this
presentation
It is the most popular social media site
Facebook became popular from 2004 after
Mark Zuckerberg commenced the start

Stakeholder Analysis (summary)
Faceboo
k
Governm
ent
Custome
rs
Employe
es
Develop
ers
Investors
Suppliers
Commun
ities

Stakeholder Analysis (summary)
 Government: The Government helps in maintaining the legality
of the business
 Customer: The customers are the users of Facebook that provide
feedback
 Employees: The employees are the workers that promote regular
updates
 Developers: The developers are the technically expert people
that helps in developing software and programmes
 Investors: The investors are the shareholders that provide
financial assistance
 Suppliers: The suppliers sell goods and services such as
technology software
 Communities: The communities are the society and helps for
increasing the level of employability

Swing Stakeholder: strategic
options
The swing stakeholders can be characterised
by collaborating in a cautious manner
The customers are the swing stakeholders of
Facebook
They maintain a transaction that involves
providing feedback to the company
They even influence power over the company

Swing Stakeholder:
recommendations
The recommendations to be provided is that
the feedback of the swing stakeholders need
to be implemented
Positive engagement need to be maintained
between the customers and Facebook
The use of Facebook need to be done using
friendly sites

Defensive Stakeholder: strategic options
The strategic options include the reduction of
the dependence of the stakeholders
For Facebook, the defensive stakeholder
includes the Government
Compiling with the requirements of the
Government need to be undertaken for
effective strategic option
Re-enforcement of the beliefs need to be
taken into account from the Government

Defensive Stakeholder: recommendations
The recommendations is that reduction of the
dependence on other stakeholders can be
reduced
The Government can ensure to undertake
preventive measures for the legal process
Another recommendation is that of providing
Facebook with the required rules and policies
for development

Offensive Stakeholder: strategic options
The strategic options that are required to be
provided includes the aim of the stakeholders
The association with other departments can
help in the strategic development of a
company.
For Facebook, the offensive stakeholder
include the developers
Opportunities for improvement can help in
the improvement of Facebook

Offensive Stakeholder: recommendations
The recommendations is that the developers
need to understand the needs of the
customers
This can help in maintaining a balance
between the developers and the customers
The perception of the developers and the
customers need to be aligned so that
customer development can take place in an
effective manner.

Hold Stakeholder: strategic options
The hold stakeholders pose low threat for
organisations
For Facebook, the low stakeholders are the
employees
They maintain proper stakeholder positioning
of an organisation
The employees can help in Facebook
development without any unusual demands

Hold Stakeholder:
recommendations
The employers need to be motivated and be
dominant
The development of the company need to
take place based on the high demand
Major activities need to be involved with the
stakeholders for monitoring actvities
The employees can help in making Facebook
user friendly

Strategy implementation
It is used for planning strategies to actions
A written document can help in determining
the process and steps to be implemeted
Feedback gained can be used for developing
the organisation in a proper manner
The strategic implementation is used to
analyse the development made among the
stakeholders

Swing stakeholder; strategy
implementation
The strategy implementation is the effective
collaboration between the customers and
Facebook
The strategic implementation is based on the
satisfaction of the customers
The changes in rules and policies in Facebook
can be accounted for the strategy that is
implemented

Offensive stakeholder; strategy
implementation
The strategy implementation includes the
potential that can help to understand the
threats in the business
The developers need to identify the
competitive potential that exists with the
requirements
The potential of the stakeholders can be
understood via its cooperative potential in the
market

Defensive stakeholder; strategy
implementation
The strategic implementation includes driving
every stakeholder towards an integrated
process
This is done to ensure that proper link is
made between the stakeholders and
company
The Government need to share policies based
on Facebook development
These measures can help Facebook to remain
effective in the business

Hold stakeholder; strategy implementation
The hold stakeholders can be implemented
based on the positioning
The existing programmes need to be directed
for employee development
Recommendations can be provided and any
form of threat can be mitigated
Thus, for the employees effective
development of the country can take place

Conclusio
n Thus, it can be concluded that stakeholders
are important for Facebook
The customers and the developers hold
utmost importance for the company
The stakeholders provide opportunities for
the development
It ensures positive stakeholder
implementation on Facebook

Portfolio Analysis
D&H Food Group

Introduction
 D&H Business Portfolio is a full service Food
Broker with focus on fresh and perishable
goods
 It helps to develop the success of the
customers along with itself
 The specialisation is on the promotion of
D&H with existing resources in the business
 It helps in the growth of products in the
market

BCG Matrix
?
Relative Market Share
Market Growth Rate

GE-McKinsey Matrix
Growt
h
Competitive strength of
business unit
High Med Low
Industry
attractiveness
High
Med
Low
Growt
h
Harves
t
Selective Harves
t
Harves
t
Selective
SelectiveGrowt
h

Synergy Matrix
Threshold of
acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Munchy Biscuits Star General Fit
Pure Juice Cash cow General Fit
Funville Dog General Fit
Burgers R Us Star General Fit
Home Fresh Question mark General Fit

Munchy Biscuits
 Analysis
Munchy biscuits are at the star level as it is
famous locally. The company provides the
best quality biscuits in the market.
 Recommendations
The recommendation is that Munchy biscuits
need to understand the demands of the
people and ensure that the competitors are
not much of a threat

Pure Juice
 Analysis
Pure Juice is famous only in the local markets
and hence can be considered as cash cows.
 Recommendations
The recommendations that can be
implemented includes being more famous
in the market so that it can expand

Funville
 Analysis
Funville provides entertainment for the
children and can be considered as a general
market for the business
 Recommendations
The recommendation can be to improve the
mode of products so that the company can
be satisfied with the market performance
that exists

Burgers R Us
 Analysis
Burgers R Us is the stars that have a high
impact on the market. They generate high
level of cash
 Recommendations
Recommendation for Burgers R Us includes
providing variety of products so that
competition can be made with similar fast
food industries

Home Fresh
 Analysis
Home fresh are the question marks as the
popularity of the company is low despite
having high return. This can be effective for
market development
 Recommendations
Recommendations that can be provided for
Home Fresh includes the improvement of
the competition in the industry so that it
can gain popularity

Conclusion
 D&H Business Portfolio have a high demand
in the market
 Each of the competitors have low level of
trust
 The strategy development can be
accounted for competition in the market
 Various forms of marketing analysis
strategies are required to be conducted

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