MBA501 - Stakeholder Strategy and Portfolio Analysis for Facebook

This project presents a comprehensive analysis of Facebook's stakeholders and a portfolio analysis of D&H Food. The first part focuses on stakeholder strategy development for Facebook, identifying generic strategy programs for users, communities, employees, and the government. It recommends specific strategic programs for each stakeholder type and discusses implementation strategies. The second part involves a portfolio analysis of D&H Food, an FMCG company, using the BCG matrix, GE-McKinsey matrix, and Synergy matrix to evaluate the performance of its product portfolio, including Munchy Biscuits, Pure Juice, Funville Chocolate, Burger RU's, and Home Fresh. The analysis provides recommendations for each product based on its position in the matrices and the product life cycle stage, suggesting strategies to sustain, increase brand awareness, and maximize revenue.

Facebook is the worlds largest social media today.The initiative was
taken by Mark Zuckerberg and his group of friends at the Harvard
University. Now, the headquarters of the company are in Menlo
Park, district of California, America. Unique selling proposition of
the platform is Provision of a common platform, where they can
come together and share their perspectives through text, pictures
and videos. Today the platform contains more than 2 billion users
helping the company and attracting numerous companies to
market their products and services.

Continued…
• Having the world’s largest user base it has systematically provided
advertisements and markets huge number of products which helped
them to become a billion dollar company within a span of few years.

Facebook
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User
Employee
Governing Body
Community
Stakeholders of Facebook

Stakeholder Identification
The stakeholders include:
a) User Base: The user base of the platform being the primary
stakeholder of the corporation are the individuals helping the
company in maintaining a balance among the other stakeholders.
The huge number of footfalls of users act as the backbone which
enhances the company to recover from external shocks of the
business and in experimenting in new fields like artificial
intelligence and bit coin.

Continuation
• In addition, differences in perspectives have helped the company to
market products and services according to their preferences. The
diversity of the user base enables the company to market products
and services, systematically targeted based on nationality, culture,
behavior, gender and various other parameters.

Stakeholders of the Corporation
b) Advertisers: After the users, the advertisers stands second in the
priority list. They are the financial part of the company and the main
source of income of the company. The high frequency of advertisement
is solely due to the huge user vase of the company. They services
provided to the advertisers are very unique. The platform provides
various types of advertising options through mediums like video as well
as pictures. The data analysis unit of the corporation enables the
advertisers in targeting the customers with accuracy through customer
segregation.

Stakeholders of the Corporation
c) Employee: They rank third on the priority list and are the people
responsible to maintain the top position of the company
irrespective of the increased number of competitors. The
employees are responsible creating, managing and improving the
service being provided from the corporation. They form an integral
part of the list of stakeholders because their presence helps in the
uniformity of the services on a daily basis.

Stakeholders of the Corporation
d) Government: The last stakeholder for the company is the
government, who is responsible for the imposition of laws and
regulations for operating in the market. The rules and regulations
help the company to follow legal path and restrict them from
conducting any illegal pursuit. The CSR is also an essential part of
the company and its corporate environment.

Stakeholders of the Corporation
e) Communities: Facebook communities are the groups of people who
have an inclination towards a common initiative. Communities possess
the authority to drive the other people towards a particular cause such
as a political issue, protecting the old and the orphans, problems
related to drug abuse or taking an initiative against a disease.

Strategy for Stakeholder
1. User: The best strategy which fits with this type of stakeholder is the
offensive strategy. The offensive strategy is basically used to remove or
decrease the competition in the related market. The main stakeholders
of the corporation are the user base, as they can heavily influence the
business process in both positive and negative manners. This strategy
proposed by Freeman appropriately fits the stakeholders because of
their mixed traits. Therefore, the offensive strategy has to be utilized
for maintaining the leadership position of Facebook in the market.

Strategies for Stakeholders
2. Communities: Communities are the group of users who have highly
influential impact on the perception and behavior of the common
masses. Such communities provide a rationale to the people and
provides them a motive to come back to the application on a regular
basis. In this prospect, the stakeholder tactic applicable is the hold
strategy, which is appropriate for these communities as this strategy
provides optimum freedom to the stakeholders.

Strategy for Stakeholder
3. Employee: This type of stakeholder are the vital force responsible for
the daily functioning of the corporation. It consists of cross-cultural
diversified nature of the people in the organization. Since Facebook
comprises of employees with diverse cultural backgrounds and skill
sets, the Swing Strategy must be utilized in order to reduce the
intervention that might affect their efficiency. The chosen strategy shall
also enhance the interests of the employees in the company along with
balancing the cross-cultural diversity and thereby lead the corporate
towards a pragmatic path in the future.