MBA501: Stakeholder Strategy and Portfolio Analysis for Facebook

This presentation, created for the MBA501 course, provides a comprehensive analysis of Facebook's stakeholder strategy and portfolio. The first part of the presentation identifies and analyzes key Facebook stakeholders, including users, advertisers, employees, and the government, categorizing them as Swing, Defensive, Offensive, and Hold stakeholders. It then outlines strategic options and recommends specific strategies for each stakeholder group, such as improving privacy for users, engaging in better pricing techniques for advertisers, offering better pay levels for employees, and promoting employment for the government. The second part of the presentation performs a portfolio analysis of D&H Food Group using BCG, GE-McKinsey, and Synergy matrices, evaluating the performance of its subsidiaries (Munchy Biscuits, Pure Juice, Funville, Burgers R Us, and Home Fresh) and offering strategic recommendations for each, including investment, disinvestment, and research and development. The presentation concludes by emphasizing the importance of stakeholder management and strategic implementation for long-term success.

STAKEHOLDER STRATEGY DEVELOPMENT AND
IMPLEMENTATION
Facebook
[Student Name] – [Student Number]

INTRODUCTION
 Facebook is required to attain the support of the different
stakeholders to achieve its objectives.
 However, it is integral for Facebook to ensure that it is being
able to successfully look out for the different stakeholders
 Hence, in this assessment, the presentation will identify the
different stakeholders of Facebook and in addition to this,
analyse the manner in which it will be able to carryout the
objectives of the firm (Haigh, Brubaker & Whiteside, 2013).
 The presentation will highlight the overall performance of the
stakeholders and provide recommendations based on the
same.

STAKEHOLDER ANALYSIS (SUMMARY)
 The stakeholders can be identified as the stakeholders which
have a stake in the overall success of the firm.
 The various stakeholders of the organization can be identified
as follows:
Users Advertisers Shareholder
s Employees Government Communitie
s

STAKEHOLDER ANALYSIS (SUMMARY)
 Having identified the different stakeholders of the
organization, the main key stakeholders present for the firm
are as follows:
•Offensive•Hold
•Defensive•Swing
Facebook
Users Advertisers
Employees
Governmen
t

SWING STAKEHOLDER: STRATEGIC OPTIONS
 The Facebook users have been selected as the Swing
Stakeholders.
 These users are the main reason for which the firm functions.
 The different strategic options which are available for the
users can be stated to be as follows:
 Working on the website interface
 Improving the privacy policies of the website
 Gaining an insight into the domain of customized content.

SWING STAKEHOLDER: RECOMMENDATIONS
 The best strategy which can be applied for these
stakeholders can be understood to be as follows:
 Improving privacy and related regulations
 The firm needs to ensure that it is being able to maintain the
different privacy as well as related regulations in order to see
to it that the users benefit from this initiative in the long run
(Ji et al., 2017).

DEFENSIVE STAKEHOLDER: STRATEGIC OPTIONS
 The Defensive stakeholders are the Advertisers.
 The advertisers can be taken to be the stakeholders who get
involved in publishing an advertisement about the application
of the goods and related notices.
 The Advertisers serve as a huge source of income for the
operations of Facebook.
 The various strategic options which are available for the firm
can be understood as follows:
 Improving long term communication with the advertisers
 Engaging in better negotiation
 Engaging in better pricing techniques.

DEFENSIVE STAKEHOLDER: RECOMMENDATIONS
 The strategic recommendation which has been chosen from
the different strategic options can be stated to be as follows:
 Engaging in better pricing techniques
 The firm can engage in better pricing techniques so as to
ensure that it is successfully being able to manage the
different stakeholders and in addition to this, it will ensure
higher dealings with the firm which will lead to better
revenue earning capability of the firm (Kim, Kim & Nam,
2014).

OFFENSIVE STAKEHOLDER: STRATEGIC OPTIONS
 The offensive stakeholder which has been chosen for the
organization can be understood to be as follows:
 Engagement of employee
 Increasing the pay level
 Better employee performance reviews

OFFENSIVE STAKEHOLDER: RECOMMENDATIONS
 It needs to be understood that the employees form an
integral part of the organization and all the firms which want
to ensure long term success will be required to engage in the
successful relationship with the different employees.
 The strategic option available to these employees are as
follows:
 Better pay level
 This strategy recommends that when the different employees
are being promoted to a better level then in such a case, they
are provided with a comparatively better pay level which will
ensure that they are motivated to perform adequately well
(Missonier & Loufrani-Fedida, 2014).

HOLD STAKEHOLDER: STRATEGIC OPTIONS
 The Hold stakeholders have been taken as the Government.
 The government agencies have a key role to play in the
overall performance of the organization.
 The different strategies available for the Government is as
follows:
 Promotion of anti cyber crime laws
 Ensuring employment
 Creation of social awareness

HOLD STAKEHOLDER: RECOMMENDATIONS
 After understanding the different strategic options which are
available for the firm, it can be stated that the strategic
option which will be best suited for the firm can be taken to
be as follows:
 The Facebook can look out for various avenues to improve
the overall manner in which it is successfully able to raise the
employment level as this will ensure that the firm will be able
to engage in long term success.