MBA501 Dynamic Strategy & Portfolio Analysis of Facebook and D&H Foods

This presentation analyzes Facebook's stakeholder strategy development and D&H Foods' portfolio. The first part focuses on Facebook, identifying key stakeholders (Users, Advertisers, Employees, Government, and Community) and recommending specific strategic approaches for each: Offensive, Hold, Swing, and Defensive strategies. The recommendations include adding new features, more focused advertisements, structural changes, changes in remuneration structure, rewarding communities, and strategic partnerships. The second part conducts a portfolio analysis of D&H Foods, using BCG, GE-McKinsey, and Synergy matrices to evaluate the performance of its products (Munchy Biscuits, Pure Juice, Funville Chocolates, Burgers R Us, and Home Fresh), providing recommendations for each product's strategic direction, including product diversification, increased advertising, shutting down production, and increasing production and promotion.

Introduction
• Facebook, founded by Mark Zuckerberg is one of the pioneers
of the silicon valley.
• The headquarters of the company are in Menlo Park in
California , USA.
• The unique selling proposition of the company is to provide
the users a platform to express their feelings through images,
text, video and audio.
• The user base of the platform is approximately 2.41 billion.
• The huge user base of the platform has attracted huge
number of companies to advertise their products and services.

Continued..
• Now, Facebook is the world’s largest social networking
platform helping the users to become more
technologically advanced and exposing new career
opportunities to the world.

Facebook
Advertisers
Users
Employees
Government
Communities
Stakeholders

Stakeholder Identification: USERS
• The primary stakeholders of the company are the users
• This stakeholder helps to maintain a balance between the
other stakeholders.
• User base of the company helps the company to resist
external shocks.
• Users are the main foundation for the company that attracts
huge number of advertisers.

Continued..
• Through advanced data analysis and machine learning,
facebook has successfully segregated users and
attained personality identification helping them to
advertise the right product to the right customer.
• Based on the vast diversity of the culture and
nationalities of the users, Facebook has gained local
knowledge which it uses to intensify advertisement
services.

Stakeholders
• The second most important stakeholder is the advertisers.
• This is the main revenue stream of the corporation for which it has
become a billion dollar company.
• They are the monetary force for which the company is able to
provide free services to the company.
• The services to the advertisers are provided through basic
scrolling pictures, video based services and facebook paid page
options.

Stakeholders (Employees)
• The third stakeholder of the company are the employees who are
responsible for daily functioning of the business.
• They are the backbone of the company and are responsible for the
apex position of the platform.
• They are the human capital who maintains, creates, improves and
manages the services provided to the users and stakeholders.
• They are the reason for maintaining alignment and uniformity in
the business.

Stakeholders (Government)
• These are the external stakeholder of the company
responsible for providing laws and regulations to the
corporate.
• The government helps the company to restrict
themselves into any unlawful activity.
• As the company provides an open platform, many
entities use them to influence others negatively,
government helps the company to create user laws and
restrictions.
• The CSR of the company acts as an asset and is an
important part, contributing positively to the company.

Stakeholder (Community)
• The last stakeholder of the company are the Facebook communities.
• These are basically a group of users who engage towards a
particular objective.
• Several types of users are influenced by the ability of the groups
who have the authority to influence the members either for or
against the political. environmental., personal and social problems.
• Due the growing extent of the community there influencial power
has increased over the years.
• Examples of such communities can be observed in Stray animals,
protection of orphanages and other political communities.

Strategy: USERS
• The selected strategy for the users is the Offensive Strategy.
• This strategy is used to eliminate and prevent the advantage
of competitors in the market.
• One of the most important stakeholder for the company are
the users who have a major impact on the business which
maybe either positive or negative.
• The mixed personalities of the users enables the offensive
strategy to fit appropriately with them.
• Therefore, this strategy is used to handle the users in order to
retain them and maintain the position of the company in the
market.

Strategies: Community
• Communities, as stated earlier are the groups of users
possessing a huge authority to influence the perception and
behavior observed among the people.
• The strategy used to handle the communities is Hold Strategy.
• This is because this strategy provides them maximum
freedom and help them to operate freely.
• As a result, the user base gets a motivation to return to the
platform on a daily basis.
• As a result, the stakeholders can positively influence the users
and reduce the negativity on the community.

Strategy: Employees
• The employees are the backbone of the company
responsible for proper conduction of daily business.
• The strategy used to handle the employees is the Swing
Strategy.
• The reason for using this strategy is due to the cross
cultural diversity of the employees.
• Jobs can be frustrating and atmospheric change in what
the psychological thinking demands.
• Swing strategy helps to restructure the framework of a
corporation and relives the employees mentally to get a
monotonous mindset.