MBA501 Dynamic Strategy & Portfolio Analysis of Facebook and D&H Foods

This presentation analyzes Facebook's stakeholder strategy development and D&H Foods' portfolio. The first part focuses on Facebook, identifying key stakeholders (Users, Advertisers, Employees, Government, and Community) and recommending specific strategic approaches for each: Offensive, Hold, Swing, and Defensive strategies. The recommendations include adding new features, more focused advertisements, structural changes, changes in remuneration structure, rewarding communities, and strategic partnerships. The second part conducts a portfolio analysis of D&H Foods, using BCG, GE-McKinsey, and Synergy matrices to evaluate the performance of its products (Munchy Biscuits, Pure Juice, Funville Chocolates, Burgers R Us, and Home Fresh), providing recommendations for each product's strategic direction, including product diversification, increased advertising, shutting down production, and increasing production and promotion.

Introduction
• Facebook, founded by Mark Zuckerberg is one of the pioneers
of the silicon valley.
• The headquarters of the company are in Menlo Park in
California , USA.
• The unique selling proposition of the company is to provide
the users a platform to express their feelings through images,
text, video and audio.
• The user base of the platform is approximately 2.41 billion.
• The huge user base of the platform has attracted huge
number of companies to advertise their products and services.

Continued..
• Now, Facebook is the world’s largest social networking
platform helping the users to become more
technologically advanced and exposing new career
opportunities to the world.

Facebook
Advertisers
Users
Employees
Government
Communities
Stakeholders

Stakeholder Identification: USERS
• The primary stakeholders of the company are the users
• This stakeholder helps to maintain a balance between the
other stakeholders.
• User base of the company helps the company to resist
external shocks.
• Users are the main foundation for the company that attracts
huge number of advertisers.

Continued..
• Through advanced data analysis and machine learning,
facebook has successfully segregated users and
attained personality identification helping them to
advertise the right product to the right customer.
• Based on the vast diversity of the culture and
nationalities of the users, Facebook has gained local
knowledge which it uses to intensify advertisement
services.

Stakeholders
• The second most important stakeholder is the advertisers.
• This is the main revenue stream of the corporation for which it has
become a billion dollar company.
• They are the monetary force for which the company is able to
provide free services to the company.
• The services to the advertisers are provided through basic
scrolling pictures, video based services and facebook paid page
options.

Stakeholders (Employees)
• The third stakeholder of the company are the employees who are
responsible for daily functioning of the business.
• They are the backbone of the company and are responsible for the
apex position of the platform.
• They are the human capital who maintains, creates, improves and
manages the services provided to the users and stakeholders.
• They are the reason for maintaining alignment and uniformity in
the business.

Stakeholders (Government)
• These are the external stakeholder of the company
responsible for providing laws and regulations to the
corporate.
• The government helps the company to restrict
themselves into any unlawful activity.
• As the company provides an open platform, many
entities use them to influence others negatively,
government helps the company to create user laws and
restrictions.
• The CSR of the company acts as an asset and is an
important part, contributing positively to the company.

Stakeholder (Community)
• The last stakeholder of the company are the Facebook communities.
• These are basically a group of users who engage towards a
particular objective.
• Several types of users are influenced by the ability of the groups
who have the authority to influence the members either for or
against the political. environmental., personal and social problems.
• Due the growing extent of the community there influencial power
has increased over the years.
• Examples of such communities can be observed in Stray animals,
protection of orphanages and other political communities.

Strategy: USERS
• The selected strategy for the users is the Offensive Strategy.
• This strategy is used to eliminate and prevent the advantage
of competitors in the market.
• One of the most important stakeholder for the company are
the users who have a major impact on the business which
maybe either positive or negative.
• The mixed personalities of the users enables the offensive
strategy to fit appropriately with them.
• Therefore, this strategy is used to handle the users in order to
retain them and maintain the position of the company in the
market.

Strategies: Community
• Communities, as stated earlier are the groups of users
possessing a huge authority to influence the perception and
behavior observed among the people.
• The strategy used to handle the communities is Hold Strategy.
• This is because this strategy provides them maximum
freedom and help them to operate freely.
• As a result, the user base gets a motivation to return to the
platform on a daily basis.
• As a result, the stakeholders can positively influence the users
and reduce the negativity on the community.

Strategy: Employees
• The employees are the backbone of the company
responsible for proper conduction of daily business.
• The strategy used to handle the employees is the Swing
Strategy.
• The reason for using this strategy is due to the cross
cultural diversity of the employees.
• Jobs can be frustrating and atmospheric change in what
the psychological thinking demands.
• Swing strategy helps to restructure the framework of a
corporation and relives the employees mentally to get a
monotonous mindset.

Strategy: Government
• The regulatory pillar for the company is the
government, responsible for maintaining laws and
regulations and preventing the company from engaging
in any unlawful activities.
• The selected strategy for handling the Government is
the defensive strategy.
• The reason behind selecting this strategy is because
any breach of rules can hamper the functioning of the
business.
• As the main source of income is through advertisement,
contractual breach may result in huge losses for the
company.

Strategic Program &
Recommendations
• Strategic Management program is an integrated
instrument which helps the company to maintain a long
term relationship with the stakeholders. The strategies
based for the different stakeholders are:
STRATEGY FOR USERS
a) The main strategy to handle this stakeholder is
Offensive Strategy. The recommendations of this strategy
based on the stakeholders are as follows:

Continued..
a) Adding more features in the application. For instance:
Initiating live contest based on music, quiz contests
and rewarding few winner heavily.
b) More focused advertisements: The advertisements
through the advertisements often are irrelevant,
inappropriate and in the wrong direction. So, the
advertisements have to be more focused through
advanced machine learning and artificial intelligence.

Strategy for Employees
• The selected main strategy for the employees is the
Swing Strategy.
• The recommendations under this strategy for the
employees are as follows:
a) Structural Change: The corporate follows a hierarchical
structure to conduct daily operations. The most
appropriate strategy for the company is attaining an
organic structure. This will help the company to create
engagement among the employees at an emotional

Strategy for Employees
b) Changes in Remuneration Structure: One of the most
effective way to increase the efficiency of the employees
is to change the way structure from fixed base to
incentive base. Moreover, non financial benefits such as
paid vacations and long leaves must be provided to
ensure maximum satisfaction of the empoloyees.

Strategy for Community
• Communities are the clusters of people engaged
towards a common motive. The selected strategy for
this stakeholder is HOLD Strategy.
• The recommendations for the community are:
i) Rewarding Communities: The top communities around
the globe must be provided with recognition and financial
support so that they can continue with their good work
through the platform.

Strategy for Community
b) Partnership: Strategic Partnership is another good
initiative that the company can attain. This will be based
in a way that the have a huge follower base and can
influence people to purchase products or services. In
other words converting them into influencers.

Portfolio Analysis
D&H Food Group

Introduction
• D&H Business Portfolio
The products of the company are:
1. Munchy Biscuits
2. Home Fresh
3. Funville Chocolates
4. Pure Juice
5. Burger RU’s

BCG Matrix
?
Relative Market Share
Market Growth Rate
A-Pure Juice.
B- Burgers RU’s
C- Home Fresh
D- Funville Chocolates
E- Munchy Biscuits
A
and
B
C
D
E

GE-McKinsey Matrix
Growt
h
Competitive strength of
business unit
High Med Low
Industry
attractiveness
High
Med
Low
Growt
h
Harves
t
Selective Harves
t
Harves
t
Selective
SelectiveGrowt
h
A-Pure Juice.
B- Burgers RU’s
C- Home Fresh
D- Funville Chocolates
E- Munchy Biscuits
C E
A and
B

Synergy Matrix
Threshold of
acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
A-Pure Juice.
B- Burgers RU’s
C- Home Fresh
D- Funville Chocolates
E- Munchy Biscuits
E
A and C
DB

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Munchy
Biscuits Cash Cow High, Medium Fits
Pure Juice Question Mark Medium,
Medium Misfits
Funville Dog Low,Low Takers
Burgers R Us Question Mark Medium,Mediu
m Parasites
Home Fresh Star High, High Misfits

Munchy Biscuits
• Analysis: Once a flagship product but lost its market
share. In the maturity stage of the Product life cycle.
• Recommendations: Product Diversification: New
Flavours according to tha change in taste and
preference of the consumer.

Pure Juice
• Analysis: A new product in the market. Due to high
aesthetic and health standard it is a long term
product in the market.
• Recommendations: Sales are currently low, so must
be advertised in broadcast and social media.

Funville
• Analysis: A loss making product of the company and
in the decline stage of the product lifev cycle.
• Recommendations: Shutting down the production as
sales will cease to improve.

Burgers R Us
• Analysis: Huge market potential, A product of the
future. Currently low sales but huge market
penetration capability.
• Recommendations: Create more awareness about the
health standards of the people and sophicated
promotion will be helpful.

Home Fresh
• Analysis: Currently the best prospect of the company
and has a long run sustainability.
• Recommendations: Higher the production and push
the product in the retail sector more. Advertisements
in broadcast media will increase sales.

Conclusion
• D&H Business Portfolio
The company has a varied range of products. Some of
the products are even visionary and will help the
company to differentiate themselves from its
competitors. Some of the products must be removed
from the market such as Funville. Whereas, products
such as Home Fresh, Pure Juice and Burger RU will pull
the company in the future.

References
• Hassan, M. and Casaló Ariño, L.V., 2016. Consumer devotion to a different height:
How consumers are defending the brand within Facebook brand
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• Mitchell, R.K., Van Buren III, H.J., Greenwood, M. and Freeman, R.E., 2015.
Stakeholder inclusion and accounting for stakeholders. Journal of Management
Studies, 52(7), pp.851-877.
• Saxton, G.D. and Waters, R.D., 2014. What do stakeholders like on Facebook?
Examining public reactions to nonprofit organizations’ informational, promotional,
and community-building messages. Journal of Public Relations Research, 26(3),
pp.280-299.
• Sobczak, A. and Havard, C., 2015. Stakeholders’ influence on french unions’ CSR
strategies. Journal of Business Ethics, 129(2), pp.311-324.
• Yang, R.J., Wang, Y. and Jin, X.H., 2014. Stakeholders' attributes, behaviors, and
decision-making strategies in construction projects: importance and correlations in
practice. Project Management Journal, 45(3), pp.74-90.

References
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