MBA501 Dynamic Strategy: Facebook Stakeholder and Portfolio Analysis

This presentation, created for an MBA501 assignment, provides a detailed stakeholder analysis of Facebook, evaluating key groups such as users, marketers, and shareholders. It categorizes stakeholders based on their influence and cooperation levels, recommending specific strategic programs for each, including improved privacy for users and maximizing returns for shareholders. The analysis extends to portfolio management, employing BCG, GE-McKinsey, and Synergy matrices to assess the performance of Delicious and Healthy Foods' sub-portfolios, offering strategic recommendations for growth, selective investment, and harvest strategies. The presentation further outlines strategic implementation plans, covering resource allocation, commitment, interaction, and evaluation for each stakeholder group and portfolio, offering a comprehensive approach to strategic management.

Slide 1

Slide 2
The stakeholders can be understood to be an integral aspect of any firm and with respect to
this, it is integral for the firm to ensure that they are able to meet the needs of the different
stakeholders. If the firm will be successful in this endeavor, then in such a scenario, it will be
successfully be able to ensure a competitive advantage in the long run. The firm which has
been chosen in the assessment can be stated to be the Facebook. The Facebook is a
multinational organization which has been performing very well and hence, this presentation
highlights the overall performance of its different stakeholders and describes the ways in
which the operations can be improved.

Slide 3
The different stakeholders of the firm are companies like the competitors, the social
communities, the users, the top management, suppliers and the marketers. The previous
assessment undertook the assessment of all the stakeholders which are present in the
particular domain of the firm. However, in this assessment, the choice of the four of the most
important stakeholders has been undertaken and in relation to this, the stakeholders like
Facebook users, competition, Marketers and the Shareholders and Top Management has
been selected.

Slide 4
The following slide elaborates on the different categories in which the particular selected
stakeholders have been categorized into. This helps in the understanding of the overall
manner in which the stakeholders have to be dealt with. The definitions of the categories
have been given as follows.
Swing: The swing stakeholders are highly cooperative in nature but at the same time have a
high competitive strength.
Defensive: The defensive stakeholders are low cooperative stakeholders but posssess a
high competitive streak
Offensive: The offensive stakeholders are those which have a high cooperative potential but
a low competitive strength.
Hold: The hold stakeholders can be understood to be the stakeholders with low competitive
strength and low cooperative strength as well.

Slide 5
The swing stakeholders usually have a strong ability to influence a particular outcome. In the
case of Facebook it can be rightfully understood that, the swing stakeholders are the
Facebook users and therefore, a program to change the rules for them would be
appropriate. Hence, in this case, the strategic operations which are available to Facebook
can be understood to be the Improved privacy of the users, providing useful content and
lastly improving profile setting. Through these changes, the Facebook will be able to engage
in a stringer relationships with them.

Slide 6
The recommendation which has been adopted for the Swing Stakeholder can be understood
to be the safety and privacy of the users. As the Swing Stakeholders can be dealt with
adequately, it is crucial that the decisions are undertaken in a firm support them and are
taking initiatives which would support them in the long run.

Slide 7
The Defensive stakeholders can be understood to be those stakeholders who are of help but
then prevent the company from achieving its overall objectives. A strategy to defend the
organization needs to be undertaken in order to ensure that the firm will be successfully able
to meet its objectives and attain a competitive positioning in the environment. The different
options avaialble for these stakeholders can be stated to be the monitoring the existing
offerings of the firm, maintaining the existing programs and additionally, improving own
strengths so as to ensure that the firm will successfully be able to deal with them.

Slide 8
Out of the given set of strategies, the strategy which has been chosen for the firm can be
understood to be the maintenance of the own interface. When dealing with competition, this
strategy can be understood to be one of the most integral strategies which can be adopted.
This assists in ensuring that, the competition is kept on bay and the firm can perform well on
its own (Proctor 2014).

Slide 9
The offensive stakeholders can be understood to be the stakeholders which are very helpful
and go to a great extent in assisting a firm to achieve its overall objectives. In addition to this,
they pose relatively less competitive threat as compared to that. In the case of Facebook, it
can be rightfully understood that the assistance of these stakeholders is very crucial in a firm
and in regard to this, the firm would be required to take steps which would then assist them
in doing well. Hence, the various startegic options which are usually undertaken can be to
increase their returns and to ensure that the firm performs well so that they are essentially
able to gain from the procedure (Rothaermel 2015).

Slide 10
After analysing the strategic options of the firm, it can be rightfully understood that, the best
strategic option which can be rightfully adopted for this group of stakeholders can be
understood to be to get into their position and maximise their overall returns (Rothaermel
2015). On the basis of this, it can be rightfully understood that, providing them with
additionally initiatives can be understood to be a procedure which will help the firm in the
long run.

Slide 11
The Hold stakeholders can be understood to be these stakeholders who cause relatively
less harm to the firm and in addition to this, are of little help to the organization. In line of
this, it can be rightfully understood that, existing strategic programs are sufficient for the
group. Hence, the various strategic options which are available for the firm can be taken to
be to allow easy posting, assist the different marketers with advertising and lastly, encourage
the local sellers as well as the buyers.

Slide 12
The strategy which can be adopted can be understood to be the strategy of easy posting. In
line with this, it can be rightfully understood that, the firm is required to engage in this simple
strategy so that it has the capacity to handle the competitive pressure and in addition to this,
also be able to engage in a long term relationship with the different stakeholders (Proctor
2014.).

Slide 13
The following slide describes and highlights the framework which can be essentially adopted
by the firm in order to carryout the various strategies which it has chosen out for itself.

Slide 14
The given slide provides an information about the strategic implementation of the Swing
stakeholder strategies. In line with this, the slide has provided various aspects of the
Resource Allocation, the Commitment which the firm has to reflect and in addition to this the
overall Interaction as well as the Evaluation aspect which needs to be carried out by
Facebook in order to ensure that the Strategic recommendations can be carried out
adequately.

Slide 15
The given slide provides an information about the strategic implementation of the Offensive
stakeholder strategies. In line with this, the slide has provided various aspects of the
Resource Allocation, the Commitment which the firm has to reflect and in addition to this the
overall Interaction as well as the Evaluation aspect which needs to be carried out by
Facebook in order to ensure that the Strategic recommendations can be carried out
adequately.
The Offensive stakeholders are the shareholders and the top management.

Slide 16
The given slide provides an information about the strategic implementation of the Defensive
stakeholder strategies. In line with this, the slide has provided various aspects of the
Resource Allocation, the Commitment which the firm has to reflect and in addition to this the
overall Interaction as well as the Evaluation aspect which needs to be carried out by
Facebook in order to ensure that the Strategic recommendations can be carried out
adequately.

Slide 17
The slide describes the manner in which the various strategic options can be adequately
applied in the case of the Hold stakeholder. The hold stakeholder in case of the organization
can be understood to be the different marketers. The marketers would be required to be
dealt with adequately in order to ensure that they will be successfully able to engage them.

Slide 18
Hence, from the analysis which was carried out, it can be understood that stakeholder
analysis forms an integral part of the organization and in line of this, the presentation aimed
to identify these stakeholders, seeked to check the different strategic options which the firm
is exposed to and additionally also provided the manner in which these strategies need to be
implemented well for the overall objective of the firm.

Slide 19

Slide 20
The given slide provides information on the various portfolios of the Delicious and Healthy
Foods. The organization has five sub portfolios and each of these portfolios comprise of
various health and food department aspect which makes the industry considerably popular in
the given industry. The five different sub units can be understood to be as follows:
• Munchy Biscuits
• Pure Juice
• Funville Chocolates
• Burgers R Us
• Home Fresh

Slide 21
The BCG Growth Share Matrix is a strategic management tool which assists in
understanding the manner in which the different business units of an organization generally
tend to perform. In the given scenario, the market growth has been taken as a dummy for
the growth of the industry whereas the market share has been calculated as the share of
income collected with respect to the market size.
Dogs: The Dog can be understood to be the unit with the lowest market share and poor
scope for the growth as well. In the organization, the dog of the firm is Funville chocolates.
Question marks : The question mark of the industry can be taken to be the firm which is
although performing a high growing industry but the market share is relatively low. The
Burgers R Us and the Pure juice are the question marks of D and H group.
Stars – The stars can be taken to be those sub units which have a high growth rate as well
as a high performance capacity. With respect to this, it can be understood that, the Star of
the firm is Home fresh which has a relatively high market share in the high performing
industry. In the later stage of the business, the Stars become the cash cow.
Cash cows – The cash cow of the business is Munchy biscuits which tend to perform
considerably well in a poor industry.

Slide 22
GE-McKinsey Matrix
The GE matrix is a strategic tool which can be used in order to determine the way in which
the firm is required to take an action on a certain aspect of its unit. The different actions may
be Growth, selective and harvest. The reason for recommending the particular moves for the
firm has been given as follows:
• Munchy Biscuit- The Munchy Biscuit is currently in the Growth stage and hence, the
company can be understood to be performing very well. In line with this, the competitive
strength of the business is medium and the Industry attractiveness is very high (Wheelen et
al. 2017).
• Pure Juice: The fresh juice can be understood to be in the selective grid because the
company has been performing moderately.
• Funville: The Funville is in the Harvest grid which means that, the company has been
performing a in a high growth industry but in a poor manner.
• Burgers R Us: The burgers are us is in the Selective grid with respect to which it can
be rightfully understood that the industry has been performing moderately.
• Home fresh: The Home fresh is also in the Growth grid with relation to the fact that it
has been performing considerably well in a low growing industry.

Slide 23
The Synergy matrix a useful statistical tool which assists in understanding the manner in
which a firm is either a Fit or a misfit in the company portfolio. The Synergy matrix fit/misfit
aspect of the D and H company can be understood to be as follows:
Pure Juice: The pure juice can be understood to be a misfit as it is in the low incoming and
low outgoing segment.
Munchy Biscuits: The Munchy biscuit is a Fit because the sub unit has been operating in a
high incoming and high outgoing segment.
Home fresh: The Home fresh is also a misfit because it operates in a low incoming, low
outgoing segment.
Funville: The Funville is a parasite which operates in the high incoming and low outgoing
segment (Wheelen and Hunger 2017).
Burgers R US: The Burgers are Us can be stated to be a Taker as it is operating in High
incoming but low Outgoing segment.

Slide 24
The given table provides information regarding the overall Categorization of the business.

Slide 25
The given slide provides information on the summary of the Munchy Biscuits and
recommends to further invest in the operations.

Slide 26
Pure Juice has not be performing up to its capacity and with respect to this, it can be largely
understood that, the company needs to reconsider its investment in the given domain.

Slide 27
From the analysis, it was largely understood that this unit of the organization has been
performing very poorly and with respect to this, adequate measures need to be undertaken
so as to ensure that the firm will be able to be disinvested in as it is no longer profitable for
the organization to maintain its investment in the domain (Meyer, Neck and Meeks 2017.).

Slide 28
The Burgers are Us is a cow in the portfolio and has the slide describes the decision to be
taken regarding the units operations.

Slide 29
For Home Fresh, further investments need to be undertaken as it will be able to ensure that
the full capacity of the sub unit can be undertaken adequately.

Slide 30
Therefore, from the analysis on the Portfolio, it can be rightfully understood that, the different
units in the portfolio have been performing differently and that, the presentation analysed the
manner in which the units have been performing with respect to different parameters and in
order to see to it that decisions can be taken so as to ensure that the right portfolio could be
associated with the firm. The recommendations for the units have also been provided.

Slide 31
References
Meyer, G.D., Neck, H.M. & Meeks, M.D., 2017. The entrepreneurship‐strategic management
interface. Strategic entrepreneurship: Creating a new mindset, pp.17-44.
Proctor, T., 2014. Strategic marketing: an introduction. Routledge.
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.
Wheelen, T.L. & Hunger, J.D., 2017. Strategic management and business policy. pearson.
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. & Bamford, C.E., 2017. Strategic management
and business policy. pearson.