MBA501 Dynamic Strategy: Facebook Stakeholder and Portfolio Analysis

This presentation, created for an MBA501 assignment, provides a detailed stakeholder analysis of Facebook, evaluating key groups such as users, marketers, and shareholders. It categorizes stakeholders based on their influence and cooperation levels, recommending specific strategic programs for each, including improved privacy for users and maximizing returns for shareholders. The analysis extends to portfolio management, employing BCG, GE-McKinsey, and Synergy matrices to assess the performance of Delicious and Healthy Foods' sub-portfolios, offering strategic recommendations for growth, selective investment, and harvest strategies. The presentation further outlines strategic implementation plans, covering resource allocation, commitment, interaction, and evaluation for each stakeholder group and portfolio, offering a comprehensive approach to strategic management.

Slide 1

Slide 2
The stakeholders can be understood to be an integral aspect of any firm and with respect to
this, it is integral for the firm to ensure that they are able to meet the needs of the different
stakeholders. If the firm will be successful in this endeavor, then in such a scenario, it will be
successfully be able to ensure a competitive advantage in the long run. The firm which has
been chosen in the assessment can be stated to be the Facebook. The Facebook is a
multinational organization which has been performing very well and hence, this presentation
highlights the overall performance of its different stakeholders and describes the ways in
which the operations can be improved.

Slide 3
The different stakeholders of the firm are companies like the competitors, the social
communities, the users, the top management, suppliers and the marketers. The previous
assessment undertook the assessment of all the stakeholders which are present in the
particular domain of the firm. However, in this assessment, the choice of the four of the most
important stakeholders has been undertaken and in relation to this, the stakeholders like
Facebook users, competition, Marketers and the Shareholders and Top Management has
been selected.

Slide 4
The following slide elaborates on the different categories in which the particular selected
stakeholders have been categorized into. This helps in the understanding of the overall
manner in which the stakeholders have to be dealt with. The definitions of the categories
have been given as follows.
Swing: The swing stakeholders are highly cooperative in nature but at the same time have a
high competitive strength.
Defensive: The defensive stakeholders are low cooperative stakeholders but posssess a
high competitive streak
Offensive: The offensive stakeholders are those which have a high cooperative potential but
a low competitive strength.
Hold: The hold stakeholders can be understood to be the stakeholders with low competitive
strength and low cooperative strength as well.

Slide 5
The swing stakeholders usually have a strong ability to influence a particular outcome. In the
case of Facebook it can be rightfully understood that, the swing stakeholders are the
Facebook users and therefore, a program to change the rules for them would be
appropriate. Hence, in this case, the strategic operations which are available to Facebook
can be understood to be the Improved privacy of the users, providing useful content and
lastly improving profile setting. Through these changes, the Facebook will be able to engage
in a stringer relationships with them.

Slide 6
The recommendation which has been adopted for the Swing Stakeholder can be understood
to be the safety and privacy of the users. As the Swing Stakeholders can be dealt with
adequately, it is crucial that the decisions are undertaken in a firm support them and are
taking initiatives which would support them in the long run.

Slide 7
The Defensive stakeholders can be understood to be those stakeholders who are of help but
then prevent the company from achieving its overall objectives. A strategy to defend the
organization needs to be undertaken in order to ensure that the firm will be successfully able
to meet its objectives and attain a competitive positioning in the environment. The different
options avaialble for these stakeholders can be stated to be the monitoring the existing
offerings of the firm, maintaining the existing programs and additionally, improving own
strengths so as to ensure that the firm will successfully be able to deal with them.

Slide 8
Out of the given set of strategies, the strategy which has been chosen for the firm can be
understood to be the maintenance of the own interface. When dealing with competition, this
strategy can be understood to be one of the most integral strategies which can be adopted.
This assists in ensuring that, the competition is kept on bay and the firm can perform well on
its own (Proctor 2014).

Slide 9
The offensive stakeholders can be understood to be the stakeholders which are very helpful
and go to a great extent in assisting a firm to achieve its overall objectives. In addition to this,
they pose relatively less competitive threat as compared to that. In the case of Facebook, it
can be rightfully understood that the assistance of these stakeholders is very crucial in a firm
and in regard to this, the firm would be required to take steps which would then assist them
in doing well. Hence, the various startegic options which are usually undertaken can be to
increase their returns and to ensure that the firm performs well so that they are essentially
able to gain from the procedure (Rothaermel 2015).

Slide 10
After analysing the strategic options of the firm, it can be rightfully understood that, the best
strategic option which can be rightfully adopted for this group of stakeholders can be
understood to be to get into their position and maximise their overall returns (Rothaermel
2015). On the basis of this, it can be rightfully understood that, providing them with
additionally initiatives can be understood to be a procedure which will help the firm in the
long run.

Slide 11
The Hold stakeholders can be understood to be these stakeholders who cause relatively
less harm to the firm and in addition to this, are of little help to the organization. In line of
this, it can be rightfully understood that, existing strategic programs are sufficient for the
group. Hence, the various strategic options which are available for the firm can be taken to
be to allow easy posting, assist the different marketers with advertising and lastly, encourage
the local sellers as well as the buyers.

Slide 12
The strategy which can be adopted can be understood to be the strategy of easy posting. In
line with this, it can be rightfully understood that, the firm is required to engage in this simple
strategy so that it has the capacity to handle the competitive pressure and in addition to this,
also be able to engage in a long term relationship with the different stakeholders (Proctor
2014.).