Facebook Stakeholder Strategy Development and Portfolio Analysis

This project comprehensively analyzes Facebook's stakeholders, categorizing them as swing, defensive, offensive, and hold stakeholders. It proposes strategic options and recommendations for each stakeholder group, focusing on areas like user features, advertising, employee compensation, and government relations. The project also includes a portfolio analysis of D&H Food Group, utilizing BCG, GE-McKinsey, and Synergy matrices to evaluate the performance of its various business units (Munchy Biscuits, Pure Juice, Funville Chocolates, Burgers R Us, and Home Fresh), and offers strategic recommendations for each unit. The analysis includes detailed discussions on strategy implementation for the stakeholders and business units, supported by relevant references.

STAKEHOLDER STRATEGY
DEVELOPMENT AND
IMPLEMENTATION
FACEBOOK
[Student Name] – [Student Number]

INTRODUCTION
Stakeholders form the back up of the organization
Any firm which wants to ensure success in the long run would be required to
undertake key initiatives to retain them
The firm chosen for the first part of the assessment can be taken to be the
Facebook (Barr 2019).
The presentation will highlight the different stakeholders crucial for the
operations of the firm and this will then be followed by the analysis of the manner
in which the firm can manage these operations.

STAKEHOLDER ANALYSIS
(SUMMARY)
The stakeholder analysis can be understood to be an initiative undertaken for the
welfare of the firm.
Hence, the different stakeholders which have been selected for the purpose of the
analysis can be understood to be as follows:
Users Advertisers Shareholder
s Employees Government Communities

STAKEHOLDER ANALYSIS
(SUMMARY)
Given below is the way in which the different stakeholders have been categorized
can be understood to be as follows:
Facebook
Users Advertisers
EmployeesGovernment

SWING STAKEHOLDER:
STRATEGIC OPTIONS
The Swing Stakeholder in this case can be stated to be the Facebook users
The Facebook users are the main backbone of the business and the following
strategic options can be applied for them:
Change in the features of the networking website
Change in privacy settings (Błachnio et al. 2016).
Improving overall browsing experience.

SWING STAKEHOLDER:
RECOMMENDATIONS
After the analysis of the various strategic options, it can
be rightfully mentioned that the right kind of strategy
which can be adopted for the firm can be taken to be as
follows:
Changing the various features of the Facebook which
would assist in ensuring that the overall design of the
websites can be useful in attracting the new users
(Cuppen 2016).

DEFENSIVE STAKEHOLDER:
STRATEGIC OPTIONS
The defensive stakeholders have been taken to be the Advertisers.
In regard to this, to defend the position of the firm, the different strategic options
which are available for the firm are as follows:
Changing the visibility of the advertisements
Strategic plans for subscription
Changing the plan rates

DEFENSIVE STAKEHOLDER:
RECOMMENDATIONS
After assessing the various options which are available for the firm, it can be
mentioned that the correct strategy which can be adopted for the firm can be
stated to be as follows:
Change in the algorithm of the firm. In line of this, it can be stated that, when the
advertisements shall be visible more often, it ensures that the advertisers will be
more willing to invest in the plans (Duggan et al. 2015).

OFFENSIVE STAKEHOLDER:
STRATEGIC OPTIONS
The offensive stakeholders which have been selected for the purpose of the
organization can be understood to be the different employees.
The various strategic options which are available for the different employees can
be taken to be as follows:
• Increased pay
• Increased performance review sessions
• Increased bonuses.

OFFENSIVE STAKEHOLDER:
RECOMMENDATIONS
After analysing the various strategies, it can be rightfully mentioned
that, the strategy which has been selected for the Employees of the
firm can be stated to be as follows:
Increased pay
As the different employees are highly motivated by the pay of the
firm and other monetary benefits, the firm shall benefit to a great
extent if it is able to increase their overall pay (Hansen 2013).

HOLD STAKEHOLDER: STRATEGIC
OPTIONS
The Government agencies have been selected as the Hold
stakeholders.
The different strategic options which are available for the
stakeholders can be understood to be as follows:
• Increasing CSR activities
• Abiding by the different laws (Eskerod and Jepsen 2016).
• Lastly, increasing the employment rates.

HOLD STAKEHOLDER:
RECOMMENDATIONS
The recommendation which will be chosen after the analysis of the
operations can be taken to be as follows:
Increasing the CSR activities of the firm. This means that, in order to
engage in long term success, the firm would be increasing the
overall CSR activity of the firm, it will be able to improve its image in
the eyes of the customers and the governmental agencies alike.