Facebook Stakeholder Strategy Development and Portfolio Analysis

This project comprehensively analyzes Facebook's stakeholders, categorizing them as swing, defensive, offensive, and hold stakeholders. It proposes strategic options and recommendations for each stakeholder group, focusing on areas like user features, advertising, employee compensation, and government relations. The project also includes a portfolio analysis of D&H Food Group, utilizing BCG, GE-McKinsey, and Synergy matrices to evaluate the performance of its various business units (Munchy Biscuits, Pure Juice, Funville Chocolates, Burgers R Us, and Home Fresh), and offers strategic recommendations for each unit. The analysis includes detailed discussions on strategy implementation for the stakeholders and business units, supported by relevant references.

STAKEHOLDER STRATEGY
DEVELOPMENT AND
IMPLEMENTATION
FACEBOOK
[Student Name] – [Student Number]

INTRODUCTION
Stakeholders form the back up of the organization
Any firm which wants to ensure success in the long run would be required to
undertake key initiatives to retain them
The firm chosen for the first part of the assessment can be taken to be the
Facebook (Barr 2019).
The presentation will highlight the different stakeholders crucial for the
operations of the firm and this will then be followed by the analysis of the manner
in which the firm can manage these operations.

STAKEHOLDER ANALYSIS
(SUMMARY)
The stakeholder analysis can be understood to be an initiative undertaken for the
welfare of the firm.
Hence, the different stakeholders which have been selected for the purpose of the
analysis can be understood to be as follows:
Users Advertisers Shareholder
s Employees Government Communities

STAKEHOLDER ANALYSIS
(SUMMARY)
Given below is the way in which the different stakeholders have been categorized
can be understood to be as follows:
Facebook
Users Advertisers
EmployeesGovernment

SWING STAKEHOLDER:
STRATEGIC OPTIONS
The Swing Stakeholder in this case can be stated to be the Facebook users
The Facebook users are the main backbone of the business and the following
strategic options can be applied for them:
Change in the features of the networking website
Change in privacy settings (Błachnio et al. 2016).
Improving overall browsing experience.

SWING STAKEHOLDER:
RECOMMENDATIONS
After the analysis of the various strategic options, it can
be rightfully mentioned that the right kind of strategy
which can be adopted for the firm can be taken to be as
follows:
Changing the various features of the Facebook which
would assist in ensuring that the overall design of the
websites can be useful in attracting the new users
(Cuppen 2016).

DEFENSIVE STAKEHOLDER:
STRATEGIC OPTIONS
The defensive stakeholders have been taken to be the Advertisers.
In regard to this, to defend the position of the firm, the different strategic options
which are available for the firm are as follows:
Changing the visibility of the advertisements
Strategic plans for subscription
Changing the plan rates

DEFENSIVE STAKEHOLDER:
RECOMMENDATIONS
After assessing the various options which are available for the firm, it can be
mentioned that the correct strategy which can be adopted for the firm can be
stated to be as follows:
Change in the algorithm of the firm. In line of this, it can be stated that, when the
advertisements shall be visible more often, it ensures that the advertisers will be
more willing to invest in the plans (Duggan et al. 2015).

OFFENSIVE STAKEHOLDER:
STRATEGIC OPTIONS
The offensive stakeholders which have been selected for the purpose of the
organization can be understood to be the different employees.
The various strategic options which are available for the different employees can
be taken to be as follows:
• Increased pay
• Increased performance review sessions
• Increased bonuses.

OFFENSIVE STAKEHOLDER:
RECOMMENDATIONS
After analysing the various strategies, it can be rightfully mentioned
that, the strategy which has been selected for the Employees of the
firm can be stated to be as follows:
Increased pay
As the different employees are highly motivated by the pay of the
firm and other monetary benefits, the firm shall benefit to a great
extent if it is able to increase their overall pay (Hansen 2013).

HOLD STAKEHOLDER: STRATEGIC
OPTIONS
The Government agencies have been selected as the Hold
stakeholders.
The different strategic options which are available for the
stakeholders can be understood to be as follows:
• Increasing CSR activities
• Abiding by the different laws (Eskerod and Jepsen 2016).
• Lastly, increasing the employment rates.

HOLD STAKEHOLDER:
RECOMMENDATIONS
The recommendation which will be chosen after the analysis of the
operations can be taken to be as follows:
Increasing the CSR activities of the firm. This means that, in order to
engage in long term success, the firm would be increasing the
overall CSR activity of the firm, it will be able to improve its image in
the eyes of the customers and the governmental agencies alike.

STRATEGY IMPLEMENTATION
Having discussed the different strategic options which are available for the firm, it
is important that, the firm undertakes considerable initiatives to ensure that it will
be able to carryout the implementation of the initiatives adequately.
The different steps involved in the process can be stated to be as follows:
Resource Allocation
Commitment
Interaction
Evaluation

SWING STAKEHOLDER; STRATEGY
IMPLEMENTATION
The strategic implementation of the swing stakeholders can be understood to be
as follows:
Stakeholder Users
Resource Allocation Separate task forces have to be
formed to understand the manner in
which the enhanced operations can
be applied well.
commitment The commitment needs to be build
through participation
Interaction The interaction needs to be
undertaken using Public
communications
Evaluation The increased usage can be
examined to understand how the
strategy was carried out successfully.

OFFENSIVE STAKEHOLDER; STRATEGY
IMPLEMENTATION
The offensive stakeholder has been selected as the employees and the following
way will be used to implement the strategies for them:
Stakeholder Employees
Resource Allocation A separate initiative has to be undertaken
by the HR department to ensure that, the
pay matters can be checked.
commitment Values and participation need to be
managed well in order to ensure overall
success.
Interaction The implicit negotiation will be the mode of
interaction
Evaluation The performance evaluation n plan will
assist in determining the success of the
operations.

DEFENSIVE STAKEHOLDER; STRATEGY
IMPLEMENTATION
The defensive stakeholder can be stated to be the Advertisers and their strategy
implementation will be carried out in the following manner:
Stakeholder Advertisers
Resource Allocation A separate task force needs to be formed
with respect to the fact that the needs of the
advertisers needs to be met with.
commitment The overall commitment of the different
advertisers needs to be such that there
needs to be the active participation and
shared values.
Interaction The interaction with the advertisers needs to
be made with the help of the public approach.
Evaluation The increase in their subscription level will be
used for evaluation.

HOLD STAKEHOLDER; STRATEGY
IMPLEMENTATION
Stakeholder Government
Resource Allocation In order to undertake the overall manner in
which the government needs can be met
with, the firm would be required to create a
separate team group.
commitment The shared value with respect to the
different society members needs to be
developed.
Interaction The interaction with the Government needs
to be made on a Public bases.
Evaluation The evaluation will be strategic control in
nature.
The strategy for the hold stakeholder is as follows:

CONCLUSION
Therefore, from the given analysis, it can be rightfully understood
that the stakeholders form an integral part of the organization and in
relation to this, their needs need to be met with accordingly.
Moreover, it is also integral for the firm to ensure that it is able to
form considerable strategies which would assist it in dealing with
the different stakeholders considerably.

PORTFOLIO ANALYSIS
D&H FOOD
GROUP

INTRODUCTION
D&H Business Portfolio
The D and H is a business involved in the domain of the Food and beverage
industry whose operations are 50 years old.
The company has various units under its portfolio and in relation to this, it is
integral for the firm to manage the overall operations in the right manner.
The various units in the portfolio are as follows:
Munchy Biscuits
Pure Juice
Funville Chocolates
Burgers R Us
Home Fresh

BCG MATRIX
?
Relative Market Share
Market Growth Rate
A= Munchy
Biscuits
B=Pure Juice
C=Funville
chocolates
D=Burgers R Us
E=Home Fresh
?
B and D
C
E
A

GE-MCKINSEY MATRIX
Growth
Competitive strength of
business unit
High Med Low
Industry
attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
E A
B AND D
C

SYNERGY MATRIX
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
A
B and E
CD

BUSINESS CATEGORISATION
BCG
Matrix
GE-McKinsey
Matrix Synergy Matrix
Munchy Biscuits Question Mark Growth Fit
Pure Juice Question Mark Selective Misfit
Funville Dog Harvest Parasites
Burgers R Us Cow Selective Takers
Home Fresh Star Growth Misfit

MUNCHY BISCUITS
Analysis
It can be examined from the analysis that, the firm has been performing well in
a slow industry and in relation to this, it is integral to mention that, as per the
GE matrix, this unit has a capacity to grow (Doz 2017).
Recommendations
It is recommended that the firm is invested in and that it is allowed to grow
which would assist it in becoming a market leader.

PURE JUICE
Analysis
The examination assisted in understanding that the firm is performing poorly in
a good industry and that its performance is questionable.
Recommendations
With respect to this, it is integral to ensure that a strategic decision is taken
regarding the longevity of the firm.

FUNVILLE
Analysis
According to the analysis based on the different tools, it can be agreed that
Fun Ville has been performing very poorly and with respect to this, it can be
rightfully mentioned that, the performance is bringing down the overall
performance of the unit.
Recommendations
It is recommended that this unit is disinvested in (Eskerod and Larsen 2018).

BURGERS R US
Analysis
It can be reflected that, just like the Pure Juice, this units performance is
questionable and in regard to this, as per the other metrics as well, the firm
is a Taker.
Recommendations
It is recommended that a strategic evaluation is undertaken regarding the
prospects of the industry and then based on this, any decision is taken.

HOME FRESH
Analysis
It can be rightfully understood that, Home Fresh is the star of the group and
that it has been performing very well. In regard to this, it has great prospect to
grow.
Recommendations
It is recommended that the firm takes adequate initiatives and ensures that it is
able to rely on the growth of the industry.

CONCLUSION
D&H Business Portfolio
Hence, it can be understood from the analysis that the D
and H group has varying operations.
The analysis of each of the units was undertaken and
recommendations have been provided accordingly.

REFERENCES
Barr, S. ,2019. The story of how Facebook was created in a Harvard dorm room. [online] The Independent.
Available at: https://www.independent.co.uk/life-style/gadgets-and-tech/facebook-when-started-how-mark-
zuckerberg-history-harvard-eduardo-saverin-a8505151.html [Accessed 30 Jul. 2019].
Błachnio, A., Przepiorka, A., Benvenuti, M., Cannata, D., Ciobanu, A.M., Senol-Durak, E., Durak, M., Giannakos,
M.N., Mazzoni, E., Pappas, I.O. and Popa, C., 2016. An international perspective on Facebook intrusion.
Psychiatry research, 242, pp.385-387.
Cuppen, E., 2016. 15 Stakeholder Analysis. Foresight in Organizations: Methods and Tools, p.208.
Doz, Y.L., 2017 Strategic management in multinational companies. In International Business (pp. 229-248).
Routledge.
Duggan, M., Ellison, N.B., Lampe, C., Lenhart, A. and Madden, M., 2015. Social media update 2014. Pew
research center, 19.
Eskerod, P. and Jepsen, A.L., 2016. Project stakeholder management. Routledge.
Eskerod, P. and Larsen, T., 2018. Advancing project stakeholder analysis by the concept ‘shadows of the
context’. International Journal of Project Management, Volume 36 No.1, pp.161-169.
Hansen, K., 2013. Stakeholder Equilibrium?–some hermeneutic reflections on applied normative stakeholder
theory.