Kaplan MBA501: Facebook Stakeholder Strategy and Portfolio Analysis

This assignment analyzes Facebook's stakeholders, including users, marketers, competitors, and top management, categorizing them as swing, defensive, offensive, and hold stakeholders. It proposes strategic options and recommendations for each group, such as improving user privacy, enhancing the interface, increasing incentives, and simplifying posting for marketers. The assignment also includes a portfolio analysis of D&H Food Group using BCG, GE-McKinsey, and Synergy matrices to evaluate business units like Munchy Biscuits, Pure Juice, Funville Chocolates, Burgers R Us, and Home Fresh, providing recommendations for investment and divestment. The analysis covers strategy implementation and concludes with insights on stakeholder management and long-term competitive advantage.

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• The stakeholders form an integral part of the organization.
• The activities of a business have a strong impact on the overall
opportunities of the stakeholders.
• In the previous assessment, Facebook had been chosen for the
purpose of Stakeholder analysis (Ansoff et al. 2019)
• The primary aim of the presentation is to identify the
stakeholders, categorize them and provide recommendations
for each category.

Stakeholder Analysis (summary)
• Facebook has a large number of stakeholders.
• These comprise of the users, competitors, social communities,
marketers and top management.
• The stakeholder analysis was undertaken and the four most
important stakeholders were selected for the strategic
operations (Ethiraj, Gambardella & Helfat 2017).
• The four stakeholders which have been identified are as
follows: Facebook users
Marketers
Competitors
Shareholders & Top Management

Stakeholder Analysis (summary)
• Having discussed the different stakeholders which have been
prioritized for the purpose of analysis, the stakeholders are
required to be categorized and the different categories are as
follows:
Swing
• Shareholders
Defensive
• Competitors
Offensive
• Shareholders
and Top
Management
Hold
• Marketers

Swing Stakeholder: strategic options
• The Facebook users have been identified as
the Swing Stakeholders.
• In order to ensure that the firm is
successfully able to meet with the needs of
these groups, the following options exist:
• Improved privacy and safety of users
(Ansoff et al. 2019).
• Providing useful content
• Engaging in improving profile settings

Swing Stakeholder: recommendations
• After reviewing the strategic options, the option which has been
adopted for the recommendation can be understood to be as
follows:
• Improving safety and privacy of the users
• The safety and privacy of the Facebook users can be
understood to be the top most priority of the firm and hence,
Facebook should engage in security setting and ensure that
they are successfully able to engage in free communication
and profile display without being worried about the
consequences (Ethiraj, Gambardella & Helfat 2018). The
Facebook users form an essential part of the organization
and they must always be kept in priority.

Defensive Stakeholder: strategic
options
• The competitors have been identified as
the Defensive Stakeholders in the case
of the Facebook.
• The different strategic options which are
available to tackle the competitors can
be stated to be as follows:
• Monitoring their existing offerings
• Guard the firm against any changes
• Improving the interface
(Ethiraj, Gambardella & Helfat 2018).

Defensive Stakeholder:
recommendations
• Hence, having identified the various strategic options which are
largely available to Facebook, to tackle the different
stakeholders, the various options which are widely available
with the firm, can be understood to be as follows:
• The firm needs to improve its own interface. In line of this, once
Facebook tends to improve its personal interface, it will be
successfully able to attract more users and thereby improve its
overall shareholder positioning in the market (Hanson et al.
2016).

Offensive Stakeholder: strategic
options
• The Offensive Stakeholders for the firm have
been defined as the Shareholders and Top
Management. The different strategic options
which are available for this group can be
understood to be as follows:
• Increasing the incentives and returns
• Improving the brand name (Michael,
Storey & Thomas 2017).
• Ensuring increase in brand segments

Offensive Stakeholder:
recommendations
• Having identified the various strategic options which are
available for the Shareholders and top management, the
following section will engage in the discussion of the
justification of one of the recommendations.
• The best strategic option which is available to Facebook can
be understood to be the increase in the returns and the
incentives (Michael, Storey & Thomas 2017). This shall
motivate them and encourage them to perform in the right
manner.

Hold Stakeholder: strategic options
• The Marketers have been identified as
the Hold Stakeholders for Facebook.
• The different strategic options which are
available for the marketers can be
understood to be as follows:
• Allow easy posting
• Assist the marketers with the advertising
(Hill, Jones & Schilling 2014).
• Encourage local sellers and buyers

Hold Stakeholder: recommendations
• After having analysed the strategic options which are available
to the firm, the recommendation which has been adopted can
be understood to be as follows:
• The company should allow easy posting like Instagram. There
are various formalities which are required to be fulfilled by any
marketer and hence, Facebook should focus on making the
procedure easier for any of the marketers and allow easy
posting (Jurevicius 2014).