Kaplan Business School: MBA 501 Facebook Stakeholder Strategy

This presentation, prepared for MBA 501: Dynamic Strategy and Disruptive Innovation, analyzes Facebook's stakeholder strategy and D&H Food Group's business portfolio. The Facebook section identifies and categorizes key stakeholders (users, competitors, employees, and government), proposing strategic options and implementation plans for each group, including resource allocation, interaction methods, and evaluation metrics. The presentation also conducts a portfolio analysis of D&H Food Group, utilizing BCG, GE-McKinsey, and Synergy matrices to evaluate the performance of its business units (Munchy Biscuits, Pure Juice, Funville, Burgers R Us, and Home Fresh) and providing strategic recommendations for investment, disinvestment, or further research and development. The analysis aims to optimize stakeholder relationships and enhance the overall strategic performance of both Facebook and D&H Food Group.

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• Stakeholders are the key responsibility of an organization
• Any firm must ensure that they are able to look out for the stakeholders present.
• This presentation is based on the case of Facebook with respect to which, the
different key stakeholders will be highlighted
• Additionally, these stakeholders will be categorized accordingly (Haigh & Wigley,
2015)
• Strategies for each of the groups will be provided accordingly.

Stakeholder Analysis (summary)
• The different stakeholders which are crucial to Facebook can be taken to be as
follows:
Users
Advertisers
Shareholders
Employees
Government
Communities

Stakeholder Analysis (summary)
• Although the firm has a large number of stakeholders, only a few of them can be
understood to be critical for the firm and with respect to this, certain strategies will
be highlighted (Haigh & Wigley, 2015).
Facebook
Users Competitors
Employees Governmen
t

Swing Stakeholder: strategic options
• The Swing stakeholders can be understood to be the Facebook users
• The users are an integral part of the overall operations of the firm. The strategy
which has been outlined for them is as follows:
• Improving interface
• Allowing customized content
• Improving privacy regulations (Kissinger, 2018)

Swing Stakeholder: recommendations
• Out of the various strategic options which have been discussed, the best strategic
option which can be adopted by the firm can be stated to be as follows:
• Improving the privacy regulations
• The privacy forms an integral part of the user and hence, Facebook must ensure that
it is successfully being able to look out for the different privacy aspects so as to
ensure success (Facebook, 2019).

Defensive Stakeholder: strategic options
• The defensive stakeholders can be stated to be the Competitors.
• The competitors of the business are the other parties who also function as a social
media networking site. The various options available for Facebook to deal with these
competitors are as follows:
• To improve the interface
• To provide the users with better content (Cho, Furey &Mohr,2017)
• To improve the privacy and safety regulations

Defensive Stakeholder: recommendations
• Out of the given options, the option which would be best suited for the organization
can be taken to be:
• Improving privacy and safety regulations
• Although there exists a presence of a large number of websites and online portals similar
to that of Facebook, it has to be understood that, the operations of Facebook need to be
better than them. Hence, if Facebook is successfully able to improve the operations, then
it will successfully be able to engage in large number of users (Haigh & Wigley, 2015).

Offensive Stakeholder: strategic options
• The offensive stakeholders can be understood to be as the stakeholders with low risk
and high cooperation capability. The stakeholder which has been chosen is the
employees.
• The various strategic options available for the employees can be understood to be as
follows:
• Increased engagement
• Better pay
• Better work environment

Offensive Stakeholder: recommendations
• Out of the different options which have been chosen, it can be rightfully understood
that the best option for the firm would be as follows:
• Better employee engagement
• The different employees have to be made to feel a part of the organization and with
respect to this, it is important that, that their opinions need to be considered well

Hold Stakeholder: strategic options
• The Hold Stakeholder for Facebook in this case can be taken to be the Government.
• The various strategies available for the hold stakeholder can be stated to be as
follows:
• Increase in employment activities
• Increase in CSR activities
• Launching social awareness campaigns

Hold Stakeholder: recommendations
• Out of the various strategies available for the different government agencies, the
strategy which can be best implemented can be stated to be as follows:
• Increasing CSR activities
The corporate social responsibility activities can be considered to be an integral
strategy and hence, Facebook must engage in it more often to ensure long term success
(Mercer & Macaulay, 2018).