Kaplan Business School: MBA 501 Facebook Stakeholder Strategy

This presentation, prepared for MBA 501: Dynamic Strategy and Disruptive Innovation, analyzes Facebook's stakeholder strategy and D&H Food Group's business portfolio. The Facebook section identifies and categorizes key stakeholders (users, competitors, employees, and government), proposing strategic options and implementation plans for each group, including resource allocation, interaction methods, and evaluation metrics. The presentation also conducts a portfolio analysis of D&H Food Group, utilizing BCG, GE-McKinsey, and Synergy matrices to evaluate the performance of its business units (Munchy Biscuits, Pure Juice, Funville, Burgers R Us, and Home Fresh) and providing strategic recommendations for investment, disinvestment, or further research and development. The analysis aims to optimize stakeholder relationships and enhance the overall strategic performance of both Facebook and D&H Food Group.

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• Stakeholders are the key responsibility of an organization
• Any firm must ensure that they are able to look out for the stakeholders present.
• This presentation is based on the case of Facebook with respect to which, the
different key stakeholders will be highlighted
• Additionally, these stakeholders will be categorized accordingly (Haigh & Wigley,
2015)
• Strategies for each of the groups will be provided accordingly.

Stakeholder Analysis (summary)
• The different stakeholders which are crucial to Facebook can be taken to be as
follows:
Users
Advertisers
Shareholders
Employees
Government
Communities

Stakeholder Analysis (summary)
• Although the firm has a large number of stakeholders, only a few of them can be
understood to be critical for the firm and with respect to this, certain strategies will
be highlighted (Haigh & Wigley, 2015).
Facebook
Users Competitors
Employees Governmen
t

Swing Stakeholder: strategic options
• The Swing stakeholders can be understood to be the Facebook users
• The users are an integral part of the overall operations of the firm. The strategy
which has been outlined for them is as follows:
• Improving interface
• Allowing customized content
• Improving privacy regulations (Kissinger, 2018)

Swing Stakeholder: recommendations
• Out of the various strategic options which have been discussed, the best strategic
option which can be adopted by the firm can be stated to be as follows:
• Improving the privacy regulations
• The privacy forms an integral part of the user and hence, Facebook must ensure that
it is successfully being able to look out for the different privacy aspects so as to
ensure success (Facebook, 2019).

Defensive Stakeholder: strategic options
• The defensive stakeholders can be stated to be the Competitors.
• The competitors of the business are the other parties who also function as a social
media networking site. The various options available for Facebook to deal with these
competitors are as follows:
• To improve the interface
• To provide the users with better content (Cho, Furey &Mohr,2017)
• To improve the privacy and safety regulations

Defensive Stakeholder: recommendations
• Out of the given options, the option which would be best suited for the organization
can be taken to be:
• Improving privacy and safety regulations
• Although there exists a presence of a large number of websites and online portals similar
to that of Facebook, it has to be understood that, the operations of Facebook need to be
better than them. Hence, if Facebook is successfully able to improve the operations, then
it will successfully be able to engage in large number of users (Haigh & Wigley, 2015).

Offensive Stakeholder: strategic options
• The offensive stakeholders can be understood to be as the stakeholders with low risk
and high cooperation capability. The stakeholder which has been chosen is the
employees.
• The various strategic options available for the employees can be understood to be as
follows:
• Increased engagement
• Better pay
• Better work environment

Offensive Stakeholder: recommendations
• Out of the different options which have been chosen, it can be rightfully understood
that the best option for the firm would be as follows:
• Better employee engagement
• The different employees have to be made to feel a part of the organization and with
respect to this, it is important that, that their opinions need to be considered well

Hold Stakeholder: strategic options
• The Hold Stakeholder for Facebook in this case can be taken to be the Government.
• The various strategies available for the hold stakeholder can be stated to be as
follows:
• Increase in employment activities
• Increase in CSR activities
• Launching social awareness campaigns

Hold Stakeholder: recommendations
• Out of the various strategies available for the different government agencies, the
strategy which can be best implemented can be stated to be as follows:
• Increasing CSR activities
The corporate social responsibility activities can be considered to be an integral
strategy and hence, Facebook must engage in it more often to ensure long term success
(Mercer & Macaulay, 2018).

Strategy implementation
• Having understood the various strategic recommendations which are required to be
followed by the firm, the following slides will help in understanding the manner in
which these strategies are to be implemented with the help of a framework.
Resource Allocation Commitment Interaction Evaluation

Swing stakeholder; strategy
implementation
• For the Facebook users, the following Strategy implementation project has been
adopted
Stakeholder Users
Resource Allocation Separate task force to ensure safety
commitment Built through shared values and
participation.
Interaction Interacted through a public
communication medium.
Evaluation Long term monitoring programs

Offensive stakeholder; strategy
implementation
• For the employees, the strategic implementation will be as follows:
Stakeholder Employees
Resource Allocation HRM Department activities
commitment Through shared values and active
employee participation.
Interaction Implicit and Explicit communication
Evaluation Long term monitoring programs

Defensive stakeholder; strategy
implementation
• For the competitors, the plans have been designed as follows:
Stakeholder Competitors
Resource Allocation The resource which has to be allocated
can be stated to be a new task force
commitment Shared values
Interaction No communication
Evaluation Short term and long term monitoring
programs

Hold stakeholder; strategy
implementation
• The hold stakeholders are the government and the following plans have been
decided for them:
Stakeholder Government
Resource Allocation New department
commitment Active Participation
Interaction Public communication
Evaluation Short term and long term monitoring
programs

Conclusion
• Therefore, from the analysis, it can be rightfully understood that, stakeholders are
crucial for a firm.
• Various stakeholders were examined and plans for each one of them were designed
and formulated for each of them.
• It was decided that the crucial stakeholders for the firm can be taken to be as the
Users, Competitors, Employees and the Government.
• Strategic Implementation plan has been designed for each of the plans.

Portfolio Analysis
D&H Food Group

Introduction
• D&H Business Portfolio
The D & H business portfolio is a company present in the industry which looks out to
function with the help of the different units present in the industry.
The presentation will examine the overall performance of each of the units and with
respect to this, examine the manner in which the performance of these companies
can improve accordingly.

BCG Matrix
?
Relative Market Share
Market Growth Rate
A= Munchy
Biscuits
B=Pure Juice
C=Funville
chocolates
D=Burgers R Us
E=Home Fresh
A
B and D
E
C

GE-McKinsey Matrix
Growth
Competitive strength of business
unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
A
B and D
E
C

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
A
B and E
D
C

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Munchy Biscuits Question Mark Growth Fit
Pure Juice Question Mark Selective Misfit
Funville Dog Harvest Parasites
Burgers R Us Cow Selective Takers
Home Fresh Star Growth Misfit

Munchy Biscuits
• Analysis
Therefore, it can be understood that, the unit has been performing considerably
well. Additionally, as per the analysis, the unit can be invested in adequately.
• Recommendations
It is recommended that, the firm would be required to invest in this unit and
portfolio soundly so as to ensure that, it can help the firm in growing to a great
extent.

Pure Juice
• Analysis
The Pure Juice can be stated to be poor performing unit. In line of this, it has to be
understood that, the firm would be required to reconsider its overall operations in
the unit.
• Recommendations
In line of this, it is recommended that the firm does not invest in this unit further and
instead looks out for opportunities to revive the unit.

Funville
• Analysis
According to the analysis, Funville Chocolates has been performing very poorly. In
line of this, it can be rightfully understood that, the firm would be required to let go
of the sector.
• Recommendations
It is recommended that, this particular unit is disinvested in.

Burgers R Us
• Analysis
The Burger R Us can be understood to be performing very poorly in a growing
industry which is capable. Hence, as per the different tools, the particular unit has a
low competitive strength.
• Recommendations
It is rightfully recommended that, considerable research and development is
undertaken so that the decision of the unit can be taken.

Home Fresh
• Analysis
The Home Fresh can be understood to be the unit which is the best performing unit
of the firm. As per the different strategic tools, it has been performing considerably
well.
• Recommendations
Therefore, it is recommended that, the unit is invested in considerably so as to
ensure increased performance.

Conclusion
• D&H Business Portfolio
Therefore, after the particular analysis, it can be rightfully stated that the different
units of the D and H portfolio are performing differently.
In line of this, it can be stated that, the strategic analysis of each unit was undertaken
and recommendations were provided for each of them.

References
• Cho, M., Furey, L.D. &Mohr, T., ,2017. Communicating corporate social responsibility on social media:
Strategies, stakeholders, and public engagement on corporate Facebook. Business and Professional
Communication Quarterly, 80(1), pp.52-69.
• Facebook ,2019. Our Mission [Online]. Available from: https://newsroom.fb.com/company-info/ [Accessed on
8th August 2019]
• Haigh, M.M. & Wigley, S., 2015. Examining the impact of negative, user-generated content on
stakeholders. Corporate Communications: An International Journal, 20(1), pp.63-75.
• Ji, Y.G., Li, C., North, M. and Liu, J. 2017 Staking reputation on stakeholders: How does stakeholders’ Facebook
engagement help or ruin a company’s reputation?. Public Relations Review, 43(1), pp.201-210.
• Kissinger, D. 2018. Facebook Inc. Corporate Social Responsibility & Stakeholder Analysis [Online]. Available
from: http://panmore.com/facebook-inc-stakeholders-corporate-social-responsibilities [Accessed on 8th
August 2019]
• Krishna, A. & Kim, S., 2015. Confessions of an angry employee: The dark side of de-identified “confessions” on
Facebook. Public Relations Review, 41(3), pp.404-410.
• Mercer, C. & Macaulay, T. ,2018. Facebook news and announcements [Online]. Available from:
https://www.techworld.com/picture-gallery/apps-wearables/facebook-big-announcements-3605650/
[Accessed on 8th August 2019]