MBA501: Developing a Stakeholder Strategy for Facebook

This presentation provides a comprehensive analysis of stakeholder strategy development for Facebook, identifying key stakeholders such as users, competitors, advertisers, and the government. It categorizes these stakeholders into swing, defensive, offensive, and hold groups, respectively, and proposes strategic options for each. For users (swing), the focus is on customized content; for competitors (defensive), improving the social media interface; for advertisers (offensive), offering discounts; and for the government (hold), engaging in social awareness campaigns. The presentation also outlines an implementation framework based on resource allocation, commitment, interaction, and evaluation, detailing specific actions for each stakeholder group. The presentation concludes with a brief overview of the D and H Food group and its strategic options.