Strategic Planning in Facebook: Analysis and Business Development

This report provides a detailed analysis of Facebook's strategic planning and business development approaches. It examines the strategies employed by Facebook's CEO, Mark Zuckerberg, to achieve organizational goals and maintain a competitive advantage in the social media industry. The report includes an evaluation of Facebook's internal environment using SWOT analysis, identifying strengths, weaknesses, opportunities, and threats. Additionally, it assesses the external environment through PESTLE analysis, considering political, economic, social, technological, legal, and environmental factors. The report also explores the techniques and models used by Facebook to enhance business performance, expand market share, and increase profitability, highlighting the company's problem-solving strategies and corporate strategies, including the blue ocean strategy.

Business

Contents
INTRODUCTION...........................................................................................................................3
TASK A...........................................................................................................................................4
TASK B...........................................................................................................................................5
TASK C...........................................................................................................................................8
TASK D.........................................................................................................................................10
TASK E.........................................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
In the business, various plans, strategies, and techniques is been used and required to aim the
organizational objective effectively. After setting an objective any strategy or plan is formed in
the organization to gain the success and profit of the business. As the strategy is known as all the
actions which come together and achieve the objective more easily and these activities are
performed by the employees of the organization. For attaining objectives the priorities of the
organization have been set accordingly which makes it easier the make the strategies according
to the requirement of the customer and business requirements. When the organization follows
any aim then the team and department are divided accordingly to achieve that aim in a specific
form. As in any business, it is important to evaluate the internal environment and external
environment. This report is about the strategic planning which the CEO of Facebook has applied
to make their business successful. This report involves the analysis and evaluation of the external
and internal environment and how the CEO of Facebook has solved complex problems. This
report also involves models and techniques which is used by Facebook for the enhancement of
Facebook. This report also involves technological and competitive strategies which help the
organization in attaining aims and it also involves various creation, development, and designing
of the organization.

TASK A
Facebook is the brand with name and goodwill in the industry and its CEO is MR. Mark
Zuckerberg who had applied various approaches and strategies in the business for attaining
organizational goals and market share in the industry and these strategies are made for better
decision making and planning procedures as these techniques also help in gaining a competitive
advantage in the industry and increasing the customer base by the effectively developed
strategies by the CEO of Facebook and he mainly makes it on four principles which are
explained below(Palgrave Macmillan, Cham).
Continuous focus on the experience of the customers
Before Facebook society was using Friendster and Myspace for communication which each
others than Facebook was launched with better and more effective effects and new values and
this has attracted society and made them switch to Facebook as society has trusted Facebook
therefore, the CEO of Facebook always focus on new creation and customization which always
stand by the requirements of the customers and then Facebook was leading the social media
platform effectively(Martella, and Bracciale, 2022).
Growth via acquisition
As CEO of Facebook had developed many strategies which mainly prioritize all the commercial
branches which can help in developing and building the organization’s market growth in an
effective form. As this company always comes with new ideas and technology which always
fulfils customers’ requirements and needs effectively and society and their customer base enjoy
using this application after the app was introduced company has gained huge revenue.
New developed pages
As for the development and innovation in Facebook, the CEO always follow the surveys which
involve all the new changes in the preference of the customers, and then the new pages of
innovation are developed accordingly. As they had already developed the application by events,
videos, news, feed, groups, profile, and messenger where people can communicate at the global
level as their new innovative tactics they have led in increasing the profitability of the
organization and also get a competitive advantage(Larsson, 2021).
New monetarization way
As they monitor the requirements of the organization and the customer base in effective ways the
CEO of Facebook always applies new and innovative strategies and tactics to maximize the

revenue of the business and increase the profit level of the business and they had also done this
by marketing strategies by making innovative changes which make the attractive change which
attracts the customers to use and try new features.
Corporate strategies
This is a strategy applied by the CEO of Facebook because this makes the work followed in the
proper structure to attain the objective and goals of the business effectively and efficiently. As
the strategy is important to be applied in the business which can help in overviewing the
rearrangement of the business functions in the business and it also helps in identifying various
issues and risks which also help in the planning and guiding of the strategies in an effective
form(Wu, Xu, and Atkin, 2020).
The strategy which is mainly prioritized by the organization and also come under the corporate
strategy and is used by the CEO of Facebook is a stability strategy that can turn out effective for
this business as there are many social media platforms in the industry and this can attract the
customer base of Facebook which can also reduce the market growth and share of the business.
This organization also makes strategies to satisfy the customers with creative ideas which can
help in maintaining the market position of the business and also helps in the continuous flow of
revenue and growth of the organization. This business is connected with this strategy and
engaged with the targeted market of the business(Bentivegna, and Marchetti, 2019).
TASK B
Internal environment
SWOT is known as the strategic tool which helps in the analysis of the internal environment of a
business and this also benefited the decision-making process and the planning process which
helps in the analysis of the various internal points of the business.
Strength
Facebook is known as the well-known and strongest brand on social media platforms and this
business is highly sustainable in the industry and has long-term stability as this is also the most
valuable brand in the world for communicating globally. This business also has diversified
portfolios which also gives a competitive advantage by the competitive platform of social media
are Instagram and WhatsApp. Facebook had developed the financial assets of the business which

has effectively increased its revenue growth. As this business also has high market growth and
share in the industry(Musonera, and Weber, 2018).
Weakness
The customer base of Facebook is facing the issue of backlash which involve the protection and
privacy of the customer base and this business is also facing issues as the base of the
organization is declining in some of the regions and therefore the popularity of this application is
also decreasing in some of the regions. Facebook is dependent on marketing advertising and the
maximum revenues are decreased by this on the second basis, Facebook also gives fake
information for attracting and increasing the customer base.
Opportunities
Various opportunities can be used to generate the revenue of the organization by looking the
social media and its platforms in the big picture and they can introduce their platform with new
services and platforms so that this company can compete with new businesses by enhancing their
marketplace, tools, and techniques which can easily make them compete with Apple and Netflix
and this can also use as an opportunity which can also lead in increased integration of Facebook
by new blogs, contest, games, and podcasts(Ji, Chen, Tao, and Li, 2019).
Threat
The most risk and threat of Facebook is the new entrant business or social media platforms
which are coming with innovative features like Instagram reels and being a source of attraction
of the younger generation and attracting them which is reducing the base of Facebook. There are
many points in the market which are getting unfavourable to the conditions of Facebook and also
creating more security by involving insensitive content. Facebook is banned in many countries
and is becoming a threat to Facebook.
External environment
PESTLE
This is known as the tool which analyses the external risks and opportunities of the business
effectively and efficiently this also analyses the risk of the organization and this can solve the
organizational problem with proper planning and strategies(Maíz-Arévalo, 2019).
Political factors

These are the factors that can affect the political stability of the business and this also plays a
critical role in the organization as the government is supporting Facebook for the better
upcoming as this application has goodwill in the industry and is also unique and has the power in
the competitive advantage. Facebook is not having better relations with China therefore it is
banned there and somehow affects the revenue of the business this social media platform is also
banned in Iran and North Korea(Das, 2019).
Economic factors
According to the growth of the developed and developing countries, it is an advantage of this
benefit which is attracting the society and which is leading to the increased customer of base and
it is also expanding it globally as their sub-branches of Facebook office is opened in many
regions for the better working of business operation but this factor requires various laws and
policies and that is different in different countries and in a pandemic, the market growth of the
business is increased.
Social factors
The main purpose of this business is to connect the people at a global level and customer
perception and preferences are changing according to their requirements but this is becoming
challenging for the business to manage the core value of the organization as this business tries to
always stand upon the requirement of the customers effectively and Facebook profit is grabbed
by the paid campaigns, sponsored post, and paid advertisement(Zenone, and Kenworthy, 2021).
Technological factors
Competition in the industry is increasing and many applications is introduced which is
innovative in many designs and features so, therefore, they are becoming a risk to Facebook but
this business always tries to use the latest technology and new features which can help in
increasing the customer base of the organization. As this business is also using high-speed
network technology for the better assessment of operations.
Legal factors
As there are many rules and policies which can impact the procedure of the business and
Facebook focuses on data security this business follows all the rules and regulations of each
country for the better functioning of the strategies and because of the high digital tax rate is
facing challenges in the industry(Quan-Haase, Nevin, and Lukacs, 2018).
Environmental factors

Facebook always takes care of the environmental factors involved as they always follow
environmentally friendly measures which do not impact the environment Facebook has been
recorded for zero-emission of carbon footprints and they also use renewable energy and this
company always takes environmental measures for remaining sustainable in the market base.
Facebook solves its complex problems by following six steps as the problems are solved by
making a concept map that has all the statements and elements which is involved in the analysis
of the problem. The next step is making it in a picture form as in the form of table and bar graphs
as this makes it easy to effectively analyze the problem. Then the step comes with maintaining
the focus statement and this also includes the risk and reason for the problem(Bhat, and
Malaganve, 2022). After this step, Facebook makes the structure and this has the description of
problems faced by Facebook. Then this step is to solve the issue and, in this step, the problem is
identified in the elaborated form and at a deeper level and this step helps in maintaining the
internal system of the business. Then comes up the last step in which planning has been made to
resolve the problem of the organization in an effective and efficient form.
TASK C
As there are various techniques, strategies, and models that have been used by the CEO of
Facebook and this helps in enhancing the performance of the business and making the business
effective and this helps in expanding the business and increasing the profit rate of the
organization.
Strategic tool
Facebook CEO uses a blue ocean strategy in which the product of the business has no
competition in the market and also has less competition in the market this strategy makes
research in this kind of organization and creates innovation and value in the industry and
Facebook uses blue ocean strategy to maintain the sustainability and also expand the business in
the industry and this also has divided into four points which are explained below(Johnson, 2020).
Buyer utility: This is a factor that maintains the core value of the organization Facebook serves
the ads to the buyers and their benefits are enjoyed by both the side and the benefit of the
company is counted in the revenue.

Price: The competitive organization only focuses on innovation and development and Facebook
follows a traditional pricing approach this offers a better benefit to the business which allows
profit to the business as well as customers.
Cost: Facebook uses value and new innovative practices which helps in reducing the limitations
Michael porter has suggested making the cost from trading and by use of this strategy Facebook
effectively saves their cost.
Adoption: As value is created and isolated at the lower level it helps in adopting the new
technology and allows a competitive advantage for the business(Peruta, and Shields, 2018).
Technique
The technique which is followed by Facebook for the better maintenance and expansion of the
business is described below.
Audience insight for analysing the audience
As infighting of the audience helps in targeting the right customer base of the organization and
the data is collected In the form of behaviour, interests, location, and gender. This information
always ensures that choosing the right audience reduces the cost and increases the conversion
rate and this also helps in increasing brand awareness of Facebook.
Promoting page of Facebook
Promote the business page of Facebook helps in reaching to maximum audience and this also
browser the offering this is known as the easiest technology and is used by the Facebook CEO
and this also uses in selecting the audience and also setting the budget and promoting it in an
effective way to reach to gain the aim and objective of the business(Sarginson, 2021).
Models
Free model
This business uses the free model and this involves free servicing this is done to sell the products
by doing the advertising different products by Facebook ads and this collects information and
value for the business and this also find the right buyers which make this model successful and
this helps in increasing the level of profit and also increases the growth of the organization
effectively this also helps in targeting the audience in an effective form.

TASK D
Facebook uses a generic strategy and this is developed for the better and excessive growth and in
an efficient form this is done for measuring the competitive advantage this is based on the
effectiveness and accessibility of social media platforms and this strategy involves approaches
and various techniques which helps in effectively expanding the business. As for designing and
developing any strategy which increases the market share and market penetration. This is used
by Facebook which reduced the business operational cost and increases the level of profit and
also help in analysing the goal of the organization.
TASK E
Different levels of strategic management
CEO never chained himself to the desk
CEO of Facebook has never spent more than the hours limit of 60 as he always analyses new
ways to connect people and in an innovative way to make the community better which makes
him more productive.
Focused on mission and vision
As CEOs had always tried to complete their mission and create a new one and this was done by
collecting the data and putting value and making it productive and making frequent changes in
the business for the improvement of the business as well as employees(Macková, Mejias, and
Macek, 2020).
Eliminates small decisions
CEO always focuses on big and assertive decisions and which is on development permanently
and he uses the right energy at the right time and place for gaining a competitive advantage in the
industry.
Recommendations
 This is recommended to Facebook that as they are banned in some countries so they have
to introduce it to many new regions to cover all the lost revenue of the business and this
can be done by analysing the demographics which analyses the targeted audience
effectively.

 This is recommended to Facebook to recognize the creative creation and reward them
with some promotion code or logo accessories which with initiate and treat the customers
to make more creative content and this will also lead the maximum audience reaching to
the Facebook page.

CONCLUSION
This report has concluded that many effective strategies if implemented by the CEO of Facebook
which results beneficial to the business. This report also analysed that various external and
internal factor had affected the organization which involves employees, management, business
operations, environmental risk, etc, and this analysis is developed by various models, techniques,
and tools which have increased the performance level of Facebook. This report has also
concluded that Facebook has much innovation, creation, and design development which helps to
increase the customer base of the organization and makes them choose Facebook over other
websites. This also involved those strategies are developed in many stages and used by
techniques that can help in effectively attaining the aim and objective. The strategies which are
used by Facebook have always given a competitive advantage to them and also make them use
many resources for making the development unique and innovative for gaining a competitive
advantage and also secede in business.