MBA501: Facebook Stakeholder Strategy Development & Innovation

This presentation provides a comprehensive analysis of Facebook's stakeholder strategy, focusing on key groups such as users, advertisers, competitors, and government entities. It categorizes these stakeholders into swing, defensive, offensive, and hold categories, respectively, and proposes tailored strategic options for each. For Facebook users (swing stakeholders), the recommendation is improved and customized content. For competitors (defensive stakeholders), enhancing the user interface is suggested. For advertisers (offensive stakeholders), offering promotional discounts is advised. For governmental agencies (hold stakeholders), social media awareness campaigns are recommended. The presentation concludes by outlining a strategy implementation framework involving resource allocation, commitment, interaction, and evaluation, ensuring that Facebook can effectively manage its relationships with all stakeholders and achieve long-term success. This resource is available on Desklib, where students can find a variety of study tools and solved assignments.

Slide 1
STAKEHOLDER STRATEGY
DEVELOPMENT AND
IMPLEMENTATION
Facebook
[Student Name] – [Student Number]

Slide 2
Introduction
• The stakeholders can be considered to be the main
players in an organization.
• The firm which has been selected for the analysis in the
presentation is Facebook (Herremans, Nazari and
Mahmoudian 2016).
• The presentation will highlight the different stakeholders of
the firm and additionally will also determine the manner in
which the firm will be required to deal with each of these
stakeholders.
The concept of Stakeholder management can be taken to be a very crucial concept which assists
the different businesses in understanding the manner in which they would be required to carry
out their overall operations and how the different needs of the various stakeholders has to be
always considered in order to ensure that, their overall business goals can be achieved
adequately. The organization which has been chosen for the purpose of the analysis can be
taken to be the Facebook. The Facebook is one of the largest organizations around the globe
and with respect to this, it is integral that to keep the organization running, the firm is
successfully able to engage in a long term commitment with the different members which
would help it in ensuring that its objectives can be achieved. The first part of the presentation
focuses on the different stakeholders of the business and the manner in which adequate
strategies can be formulated for each of these businesses.

Slide 3
Stakeholder Analysis (summary)
• Facebook is a large enterprise
• It has a large number of stakeholders who are required to be taken care of in
the right manner.
• Hence, the various stakeholders who have been selected for the analysis can
be stated to be as follows:
Users Advertisers Shareholders Employees Government Communities
The different stakeholders which have been selected for the purpose of the analysis can be
understood to be the Users, the Competitors, the advertisers and the Government. The four
different stakeholder groups have been identified as the most critical ones will be discussed.
Additionally, it is crucial to take a note of the fact that, although Facebook has a large number of
stakeholders like the Shareholders, the employees, the suppliers, the data sources and others
but the function of these chosen stakeholders have been considered to be the most relevant
one of them (Cuppen 2016). In the next slide, these stakeholders would be divided into various
categories which would then assist in forming accurate strategies for them.

Slide 4
Stakeholder Analysis (summary)
• Hence, the stakeholders which have been selected, have been categorized as
follows:
Facebook
Users Advertisers
Competitors Government
In order to formulate adequate strategies, it is integral that the firm is able to categorize the
different stakeholders into appropriate strategies which would then enable them to carry out
the various business operations successfully. The categorization of the business can be
understood to be as follows:
Swing: The swing stakeholders can be understood to be a category of stakeholders which assists
in ensuring that the firm is successfully able to engage in considerable relationship with them.
This will ensure that the firm is successfully able to deal with this group. The swing stakeholder
group for the firm can be understood to be the Users.
Defensive: The defensive stakeholders can be taken to be the stakeholders who have a low
cooperative level but have a high competitive streak. In line of this, the different stakeholders
who have been selected can be understood to be the various competitors.
Offensive: The offensive stakeholders can be understood to be the stakeholders who have a
high cooperative scope but at the same time have a comparatively low competitive strength. In
this case, the Offensive stakeholders can be understood to be the advertisers
Hold: The hold stakeholders are the stakeholders who have a low cooperative as well as a low
competitive strength. In this case, such a stakeholder is the government.

Slide 5
Swing Stakeholder: strategic options
• The users of the Facebook have been selected as the Swing
stakeholders for the organization.
• The various strategic options available for them can be taken to be
as follows:
• The Facebook users need to be ensured that their overall privacy and safety
concerns is taken care of (Marino et al. 2018).
• In line of this, they will be required to engage in better user interface for the
different users which will enable them to perform well.
• customized content.
As understood previously, the Facebook users have been taken to be the swing stakeholders.
The satisfaction of these stakeholders can be understood to be very significant for the
organization and hence, the various strategic options which are available for the different
stakeholders are as follows:
The Facebook users need to be ensured that their overall privacy and safety concerns are taken
care of (Błachnio et al. 2016).
In line of this, they will be required to engage in better user interface for the different users
which will enable them to perform well.
The third strategic option which is available for them can be taken to be the option of
customized content

Slide 6
Swing Stakeholder: recommendations
• Having analysed the various options available to the firm, the strategic options
available for them can be understood to be as follows:
Improvised and
customized content for
the different users
Having reviewed the different strategic options which are available for the firm, the different
strategic option which is being selected for the firm can be understood to be the improvised
and customized content for the different users. In line of this, it becomes integral to ensure that
the firm is successfully able to provide the content which is largely preferred by the different
users and hence, it will be able to attain a good brand name in the market.

Slide 7
Defensive Stakeholder: strategic options
• The Defensive stakeholder has been chosen as the Competitors of the
business and the various strategic options available for the business can be
taken to be as follows:
• Monitoring the existing offerings
• Ensuring that the firm is able to guard against any forces
• Improving the overall interface in order to see to it that the social media marketing website
is better than that of the various competitors.
The defensive stakeholder can be understood to be those stakeholders who have a low
cooperative nature and a high competitive streak. In line of this, it is integral to ensure that, the
firm has very sound strategies in order to combat against the different forces which lie in the
market. Hence, the various strategic options which are available for the defensive stakeholder
are as follows:
Monitoring the existing offerings
Ensuring that the firm is able to guard against any forces
Improving the overall interface in order to see to it the the social media marketing website is
better than that of the various competitors.

Slide 8
Defensive Stakeholder: recommendations
• Having reviewed the various options available to the Competitors, the strategy
which has been highlighted for the firm can be taken to be as follows:
Improving the
Interface
Having discussed the vast range of strategies which are largely available for the competitors, it
can be understood that, it is very important that the firm is successfully able to deal with the
interface of the social media marketing website can be improved consistently. In line of this,
when Facebook will bring about consistent changes in its operations then in such a case, it will
be able to deal with the different competitors in a better manner (Torelli, Balluchi and Furlotti
2019).

Slide 9
Offensive Stakeholder: strategic options
• The offensive stakeholders can be selected as the various
advertisers.
• Facebook Marketplace has a large number of competitors and in
relation to this, the various strategic options available to them are
as follows:
• Improving the overall interface
• Providing them discounts (Wheelen and Hunger 2017).
• Ensuring better reach out
The offensive stakeholders have been selected as the various Advertisers. The Advertisers tend
to see to it that they have the appropriate platform whereby they will be able to advertise their
overall offerings. In such a case, it can be considered integral for the firm to understand that
they are successfully being able to deal with the different stakeholders by ensuring that, they
are being able to provide them with an appropriate platform. The various strategic options
which are available for them can be understood to be as follows:
Improving the overall interface
Providing those discounts
Ensuring better reach out (Tsay-Vogel, Shanahan and Signorielli 2018).

Slide 10
Offensive Stakeholder: recommendations
• Having analysed the various strategic options which are available for the firm,
the strategic recommendation which has been adopted can be considered to
be as follows:
Offering
promotional
discounts
Having understood the various strategic options which are available for the Advertisers, the
strategic options which have been adopted for them can be understood to be the discounts.
These advertisers need to be kept under the hold of the organization and hence, with respect to
this, it becomes very integral for them to ensure that, the different advertisers are being offered
considerable discounts which would then make them more attracted to the firm and help them
to improve the relationship.

Slide 11
Hold Stakeholder: strategic options
• The hold stakeholder of the operations can be understood to be
the different Governmental agencies. The various strategic options
which are available to the firm to deal with these employees are as
follows:
• CSR Activities
• Law enforcement
• Social media campaigning.
The hold stakeholders which have been selected for the organization can be understood to be
the Government. In line of this, it is integral to understand that the firm is successfully able to
engage in a long term relationship with the different Governmental organizations. With relation
to this, it is important for the firm to see to it that, the firm is able to use techniques like
following all rules and regulations, engaging in various campaigns which are present and
engaging in various CSR activities which were uplift the overall relationship with the
governmental organizations (Eskerod and Jepsen 2016).