MBA501: Facebook Stakeholder Strategy and Portfolio Analysis

This presentation, prepared for MBA501: Dynamic Strategy and Disruptive Innovation, analyzes Facebook's stakeholder strategy and the D&H Food Group's business portfolio. The Facebook section identifies and categorizes stakeholders (swing, defensive, offensive, and hold), proposes strategic options for each group (e.g., improving interface for users, better deals for advertisers, better pay for employees, and creating employment for government), and outlines implementation plans. The presentation then shifts to a portfolio analysis of D&H Food Group, utilizing the BCG and GE-McKinsey matrices to assess the performance of its business units (Munchy Biscuits, Pure Juice, Funville Chocolates, Burgers R Us, and Home Fresh) and provide recommendations. The presentation concludes with a summary of the findings, emphasizing the importance of stakeholder management and strategic planning for business success.

Slide 1
Stakeholder Strategy
Development and
Implementation
Facebook
[Student Name] – [Student Number]

Slide 2
Introduction
• Stakeholder management is crucial for the organization
• Any firm which wants to ensure success needs to look after the different
stakeholders.
• The aim of the presentation is to highlight the manner in which the chosen
organization looks after the different stakeholders (Ji et al., 2015).
• The firm chosen for the purpose of analysis is the Facebook.
• Facebook is one of the largest firms present around the globe.
The stakeholders form an integral part of the organization and hence, it must be the aim of the
firm to ensure that successful decisions can be undertaken so as to manage the different
stakeholders who are present. The aim of the assessment is to highlight the different
stakeholders of the firm and the manner in which the operations are required to be managed
adequately. The organization which has been chosen is Facebook.

Slide 3
Stakeholder Analysis (summary)
• Facebook has a large number of stakeholders (Facebook 2019)
• The stakeholders which adhere to Facebook can be understood to be as follows:
Users
Advertisers
Shareholders
Employees
Government
Communities
Any organization generally has a wide number of stakeholders. The different stakeholders of the
firm have been highlighted in the slide

Slide 4
Stakeholder Analysis (summary)
• The chosen stakeholders have been categorized as follows:
• Offensive• Hold
• Defensive• Swing
Facebook
Users Competitors
EmployeesGovernment
As per the analysis, each of the stakeholders have been categorized in various categories such
as Swing, Hold, Offensive and defensive. The given slide provides the adequate details of the
manner in which these stakeholders can be managed.

Slide 5
Swing Stakeholder: strategic options
• The Swing stakeholder has been selected as the Users
• The Users hold an account on the website of the firm.
• The strategic options available for them are as follows:
• Better privacy
• Better interface (She & Michelon 2019)
• Customised content
The Swing stakeholder can be understood t be the Facebook users. The users are the sole
priority for the organization and with respect to this, the firm has undertaken various strategic
options available for these stakeholders. The strategic options undertaken are as follows:
Better privacy
Better interface
Customised content

Slide 6
Swing Stakeholder: recommendations
• For the strategy implementation, the following strategy has been selected :
• Improving the interface
• In this case, Facebook would be essentially required to improve its overall interface
so as to ensure that it is successfully able to attain a larger target audience (Haigh &
Wigley ,2015) .
Out of the given strategies, the strategic option which would be best suited for the organization
can be understood to be relating to the improvement of the interface. The interface forms an
essential part of Facebook and with respect to this, to attract the stakeholders it needs to be
improved.

Slide 7
Defensive Stakeholder: strategic options
• The defensive stakeholders have been taken as the Competitors
• These stakeholders have a low cooperation capacity but high competitive strength
• The strategic options available for the stakeholder group is as follows:
• Coming up with better deals for the advertisers
• Improving the interface (Shin, Pang & Kim,2015)
• Providing better user facility
The defensive stakeholders can be understood to be the Competitors. The competitors are an
integral part of the operations of the firm. The various strategic options available for the firm can
be taken to be as follows:
Coming up with better deals
Improving interface
Improving user privacy

Slide 8
Defensive Stakeholder: recommendations
• For the implementation, the following strategy has been chosen to be appropriate:
• Coming up with better options for the advertisers
• With this strategy, Facebook would be able to compete with the different
competitors in the right manner and hence, would be able to ensure success in the
long run.
Out of the given strategic options, it can be understood that the best option for the firm would be
to come up with better options for the advertisers as that will be able to help the firm in
becoming more popular due to additional advertisers.

Slide 9
Offensive Stakeholder: strategic options
• The offensive stakeholders have been chosen as the Employees.
• The employees form an integral part of the organization and hence, the firm must
take initiatives to keep them happy.
• The different strategic options which are available for this stakeholder group can be
stated to be as follows:
• Making employees socially responsible
• Engaging in better involvement (She & Michelon, 2019)
• Paying incentives
The offensive stakeholder are the employees of the firm and with respect to this it can be
understood that the firm has various strategic options for them and this can be understood to be
making employees socially responsible, engaging in a healthy work environment for the
employees and paying them additional incentives.

Slide 10
Offensive Stakeholder: recommendations
• Out of the different strategies which were analysed, the strategy which is better
recommended for the firm can be understood to be as follows:
• Implementation of a better pay system
In this way, the firm would be successfully able to engage in better pay and incentive
system for the employees which would assist it in ensuring long term success.
The strategic recommendation which has been adopted for the employees can be understood to
be paying of higher incentives as this can be stated because the higher incentives acts as a
motivator to perform even better and hence Facebook will benefit from this in the long run

Slide 11
Hold Stakeholder: strategic options
• The hold stakeholders have been chosen to be the government.
• The different strategic options which have been chosen for the firm can be stated to
be as follows:
• Better law re-enforcement
• Better employment opportunities
• Better CSR (Smithson ,2019)
The hold stakeholders has been selected as the government. There strategic options which are
available for government can be understood to be as the fact that Facebook needs to be to
engage in better CSR, follow all the laws and regulations and lastly ensure that it is able to raise
social awareness. Raising the overall employment in this society is also an initiative which can
be taken with respect to winning government trust.

Slide 12
Hold Stakeholder: recommendations
• Out of the various strategic options which were analysed, the one which can be best
chosen for the firm can be understood to be as follows:
• Engaging in creation of employment
This strategy would allow the firm to ensure that it is being able to create sufficient
employment which would be beneficial for the society in the long run (Shin, Pang &
Kim,,2015).
Therefore to deal with the government, there are a large number of strategies which are
available for the firm and the best one can be understood to take efforts to increase employment
in the society which will bring better results.

Slide 13
Strategy implementation
• Therefore, it needs to be understood that just forming the strategies is not adequate
and instead, initiatives need to be undertaken in order to ensure that the firm is able
to deal with these issues in the right manner.
• The following structure will be followed by the firm
Resource Allocation Commitment Interaction Evaluation
Strategic implementation forms an integral of the organisation and also helps in understanding
the manner in which, the options can be implemented correctly, else it will lead to problems in
the long run. Hence in this section the various strategies which have been mentioned will be
highlighted.

Slide 14
Swing stakeholder; strategy
implementation
• For the users, the following manner can be adopted so as to implement the strategy:
Stakeholder Users
Resource Allocation Task view and employee effort
commitment Participation
Interaction Interacted with the help of a public
communication
Evaluation Long term monitoring programs
In this slide the strategic implementation plan for the swing stakeholders has been highlighted

Slide 15
Offensive stakeholder; strategy
implementation
• For the employees, the following manner can be adopted so as to implement the
strategy:
Stakeholder Employees
Resource Allocation HRM and Finance department
commitment Through shared values
Interaction Explicit communication
Evaluation Long term evaluation programs
In the slide, the strategic implementation plan for the offensive stakeholders who are the
employees have been prepared and would ensure that they will be able to work for the
organisation in a better manner.

Slide 16
Defensive stakeholder; strategy
implementation
• For the competitors, the following manner can be adopted so as to implement the
strategy:
Stakeholder Competitors
Resource Allocation New task force
commitment Shared values and participation
Interaction Zero communication
Evaluation Long term monitoring programs
The defensive stakeholders are the competitors and a slide provided the implementation plan
for the same.

Slide 17
Hold stakeholder; strategy
implementation
• For the government, the following manner can be adopted so as to implement the
strategy:
Stakeholder Government
Resource Allocation Financial allocation
commitment Shared Participation
Interaction Public communication
Evaluation Long term monitoring programs
The strategic implementation plan for the hold stakeholders has been provided who can be
understood to be the governmental organisations.

Slide 18
Conclusion
• Therefore, from the analysis it can be largely understood that, Facebook has a large
number of stakeholders and that, the firm would be required to undertake a
considerable number of initiatives to manage each stakeholder group
• The presentation highlight the different stakeholder groups present and the
strategies adopted for each of them. Additionally, implementation programs for each
group were provided.
In this slide the strategic implementation plan for the hold stakeholders has been highlighted.
Therefore from the given analysis it can be understood that the stakeholders form an essential
part of the organization and if the firm is unable to take any such action against of all the
stakeholders, then it may lead to a loss for the organisation. Hence the presentation highlighted
the various ways in which the firm will be able to deal with the stakeholders in the right manner.

Slide 19
Portfolio Analysis
D&H Food Group

Slide 20
Introduction
• D&H Business Portfolio
• The D and H Business portfolio is a fifty year old portfolio with an adequate
number of units
• Each of the units have been performing differently
• The units are as follows:
Munchy
Biscuits
Pure Juice
Fun vile
chocolates
Burgers R
Us
Home
Fresh
The D and H business portfolio can be understood to be one of the oldest portfolios in the
industry. The business has a large number of units and its operations and each of these units
will be analysed critical.

Slide 21
BCG Matrix
?
Relative Market Share
Market Growth Rate
1= Munchy Biscuits
2=Pure Juice
3=Funville chocolates
4=Burgers R Us
5=Home Fresh 2 and 4
3
5
1
The BCG Matrix
The BCG Matrix can be understood to be a strategic management tool which helps in
separating the business units into various sections. The Munchy biscuit has been labelled as a
cash cow of the firm because it is highly reliable and is in performing well in the industry. The
pure juice and the Burgers R us have been performing poorly and hence their performance is
questionable (Duggan et al. , 2014). The home fresh unit of the business has been performing
very well and lastly the Funville chocolates can be understood to be the dog of the business as
it is performing very poorly.

Slide 22
GE-McKinsey Matrix
Growth
Competitive strength of business
unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
5
3
2 and 4
1
The GE McKenzie Matrix can be understood to be a strategic management tool which helps in
understanding the strategic decisions which can be made it regard to any particular unit. In this
case the Munchy biscuits , can be put into good use and can be grown further and same is the
case for Home fresh. However the pure juice and the Burgers R Us units have to be
reconsidered and hence selective decision has to be taken about it (Proctor, 2014). Lastly the
Funville chocolates have performed very poorly and hence its operations cannot be continued
under the portfolio of D and H group.

Slide 23
Synergy Matrix
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
2 and 5
1
3
4
The Synergy Matrix can be listed to be another management tool which is chosen to determine
whether the unit is a fit or is the misfit in the organisation. From the given study and synergy
matrix it can be understood that The Munchy biscuit is a complete fit into the firm whereas the
Funville chocolate is the parasite of the firm.. In addition to this the Pure juice and the home
Fresh are misfits and lastly the burgers R Us can be understood to be the takers of the firm
(Proctor, ]2014).

Slide 24
Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Munchy Biscuits Question Mark Growth Fit
Pure Juice Question Mark Selective Misfit
Funville Dog Harvest Parasites
Burgers R Us Cow Selective Takers
Home Fresh Star Growth Misfit
The above slide categorises the different businesses as per the strategic management tool
which had been applied earlier and the results have been presented.

Slide 25
Munchy Biscuits
• Analysis
• From the analysis it could be reflected that the unit has been performing very
well.
• Recommendations
• D and H is recommended to continue its operations in the particular unit and
invest large amount of funds into the unit.
After analysing the overall performance of Munchy biscuits it is recommended that the firm
continues the operations undertaken and more investment is made into the unit.

Slide 26
Pure Juice
• Analysis
• The performance of Pure Juice has been questionable. It is performing poorly in a
good sector.
• Recommendations
• It is recommended that the firm engages in research and development before
investing in the unit.
After analysing the overall performance of pure juice it has been recommended that the
performance is a questionable and hence consideration needs to be undertaken with respect to
the investment.

Slide 27
Funville
• Analysis
• The Funville chocolates has been performing very poorly and is a burden to the
firm.
• Recommendations
• It is recommended that the firm disinvests in the unit.
This unit has been performing very poorly and hence it is recommended that the D and H group
disinvests in the unit.

Slide 28
Burgers R Us
• Analysis
• The condition of Burgers R Us is the same as that of the Pure Juice. The unit has
been performing poorly
• Recommendations
• The firm is recommended to look out for better opportunities before engaging in
further investment.
The burgers R us has been performing poorly as compare to the other Units in the group.
Hence it can be understood that the firm would be required to look out for better opportunities
before it engages in any kind of a further investment so that is the right decision can be made.

Slide 29
Home Fresh
• Analysis
• The Home Fresh is the best performing unit of the firm and is the star of the
group.
• Recommendations
• It is recommended that the firm continues to invest in the unit so as to ensure
that, it is being able to ensure success.
The home fresh can be understood to be the best units of the entire portfolio and hence it is for
this reason that it is recommended that the firm invests in this unit so that it believed to benefit in
the long run (Doz, 2017).

Slide 30
Conclusion
• D&H Business Portfolio
• Therefore, from the analysis it can be understood that the firm would be required
to undertake considerate strategic decisions in order to ensure success
• Only the Home fresh and Munchy biscuits are the suitable units of the firm.
• Recommendations to improve each unit has been provided.
Hence in conclusion it can be mentioned that the D and H has a varied offering with various
options. In the above presentation the different units were analysed using strategic tools and
hence strategic recommendation has been provided for each of the units.

Slide 31
References
• Facebook 2019 Our Mission [Online]. Available from: https://newsroom.fb.com/company-
info/ [Accessed on 8th August 2019]
• Haigh, M.M. & Wigley, S., 2015 Examining the impact of negative, user-generated content on
stakeholders. Corporate Communications: An International Journal, 20(1), pp.63-75.
• Ji, Y.G., Li, C., North, M. and Liu, J. ,2017. Staking reputation on stakeholders: How does
stakeholders’ Facebook engagement help or ruin a company’s reputation?. Public Relations
Review, 43(1), pp.201-210.
• She, C., & Michelon, G. ,2019. Managing stakeholder perceptions: Organized hypocrisy in CSR
disclosures on Facebook. Critical Perspectives on Accounting, 61, 54-76.
• Shin, W., Pang, A. & Kim, H.J., ,2015. Building relationships through integrated online media:
Global organizations’ use of brand web sites, Facebook, and Twitter. Journal of Business and
Technical Communication, 29(2), pp.184-220.
• Smithson, N. ,2019. Facebook Inc.’s Mission Statement & Vision Statement (An Analysis)
[Online]. Available from: http://panmore.com/facebook-inc-vision-statement-mission-
statement [Accessed on 8th August 2019]
References
Doz, Y.L., 2017 Strategic management in multinational companies. In International
Business (pp. 229-248). Routledge.
Duggan, M., Ellison, N.B., Lampe, C., Lenhart, A. & Madden, M., 2015. Social media update
2014. Pew research center, 19.
Proctor, T., 2014. Strategic marketing: an introduction. Routledge.