MBA501: Facebook Stakeholder Strategy and Portfolio Analysis

This presentation, prepared for MBA501: Dynamic Strategy and Disruptive Innovation, analyzes Facebook's stakeholder strategy and the D&H Food Group's business portfolio. The Facebook section identifies and categorizes stakeholders (swing, defensive, offensive, and hold), proposes strategic options for each group (e.g., improving interface for users, better deals for advertisers, better pay for employees, and creating employment for government), and outlines implementation plans. The presentation then shifts to a portfolio analysis of D&H Food Group, utilizing the BCG and GE-McKinsey matrices to assess the performance of its business units (Munchy Biscuits, Pure Juice, Funville Chocolates, Burgers R Us, and Home Fresh) and provide recommendations. The presentation concludes with a summary of the findings, emphasizing the importance of stakeholder management and strategic planning for business success.

Slide 1
Stakeholder Strategy
Development and
Implementation
Facebook
[Student Name] – [Student Number]

Slide 2
Introduction
• Stakeholder management is crucial for the organization
• Any firm which wants to ensure success needs to look after the different
stakeholders.
• The aim of the presentation is to highlight the manner in which the chosen
organization looks after the different stakeholders (Ji et al., 2015).
• The firm chosen for the purpose of analysis is the Facebook.
• Facebook is one of the largest firms present around the globe.
The stakeholders form an integral part of the organization and hence, it must be the aim of the
firm to ensure that successful decisions can be undertaken so as to manage the different
stakeholders who are present. The aim of the assessment is to highlight the different
stakeholders of the firm and the manner in which the operations are required to be managed
adequately. The organization which has been chosen is Facebook.

Slide 3
Stakeholder Analysis (summary)
• Facebook has a large number of stakeholders (Facebook 2019)
• The stakeholders which adhere to Facebook can be understood to be as follows:
Users
Advertisers
Shareholders
Employees
Government
Communities
Any organization generally has a wide number of stakeholders. The different stakeholders of the
firm have been highlighted in the slide

Slide 4
Stakeholder Analysis (summary)
• The chosen stakeholders have been categorized as follows:
• Offensive• Hold
• Defensive• Swing
Facebook
Users Competitors
EmployeesGovernment
As per the analysis, each of the stakeholders have been categorized in various categories such
as Swing, Hold, Offensive and defensive. The given slide provides the adequate details of the
manner in which these stakeholders can be managed.

Slide 5
Swing Stakeholder: strategic options
• The Swing stakeholder has been selected as the Users
• The Users hold an account on the website of the firm.
• The strategic options available for them are as follows:
• Better privacy
• Better interface (She & Michelon 2019)
• Customised content
The Swing stakeholder can be understood t be the Facebook users. The users are the sole
priority for the organization and with respect to this, the firm has undertaken various strategic
options available for these stakeholders. The strategic options undertaken are as follows:
Better privacy
Better interface
Customised content

Slide 6
Swing Stakeholder: recommendations
• For the strategy implementation, the following strategy has been selected :
• Improving the interface
• In this case, Facebook would be essentially required to improve its overall interface
so as to ensure that it is successfully able to attain a larger target audience (Haigh &
Wigley ,2015) .
Out of the given strategies, the strategic option which would be best suited for the organization
can be understood to be relating to the improvement of the interface. The interface forms an
essential part of Facebook and with respect to this, to attract the stakeholders it needs to be
improved.

Slide 7
Defensive Stakeholder: strategic options
• The defensive stakeholders have been taken as the Competitors
• These stakeholders have a low cooperation capacity but high competitive strength
• The strategic options available for the stakeholder group is as follows:
• Coming up with better deals for the advertisers
• Improving the interface (Shin, Pang & Kim,2015)
• Providing better user facility
The defensive stakeholders can be understood to be the Competitors. The competitors are an
integral part of the operations of the firm. The various strategic options available for the firm can
be taken to be as follows:
Coming up with better deals
Improving interface
Improving user privacy

Slide 8
Defensive Stakeholder: recommendations
• For the implementation, the following strategy has been chosen to be appropriate:
• Coming up with better options for the advertisers
• With this strategy, Facebook would be able to compete with the different
competitors in the right manner and hence, would be able to ensure success in the
long run.
Out of the given strategic options, it can be understood that the best option for the firm would be
to come up with better options for the advertisers as that will be able to help the firm in
becoming more popular due to additional advertisers.

Slide 9
Offensive Stakeholder: strategic options
• The offensive stakeholders have been chosen as the Employees.
• The employees form an integral part of the organization and hence, the firm must
take initiatives to keep them happy.
• The different strategic options which are available for this stakeholder group can be
stated to be as follows:
• Making employees socially responsible
• Engaging in better involvement (She & Michelon, 2019)
• Paying incentives
The offensive stakeholder are the employees of the firm and with respect to this it can be
understood that the firm has various strategic options for them and this can be understood to be
making employees socially responsible, engaging in a healthy work environment for the
employees and paying them additional incentives.

Slide 10
Offensive Stakeholder: recommendations
• Out of the different strategies which were analysed, the strategy which is better
recommended for the firm can be understood to be as follows:
• Implementation of a better pay system
In this way, the firm would be successfully able to engage in better pay and incentive
system for the employees which would assist it in ensuring long term success.
The strategic recommendation which has been adopted for the employees can be understood to
be paying of higher incentives as this can be stated because the higher incentives acts as a
motivator to perform even better and hence Facebook will benefit from this in the long run

Slide 11
Hold Stakeholder: strategic options
• The hold stakeholders have been chosen to be the government.
• The different strategic options which have been chosen for the firm can be stated to
be as follows:
• Better law re-enforcement
• Better employment opportunities
• Better CSR (Smithson ,2019)
The hold stakeholders has been selected as the government. There strategic options which are
available for government can be understood to be as the fact that Facebook needs to be to
engage in better CSR, follow all the laws and regulations and lastly ensure that it is able to raise
social awareness. Raising the overall employment in this society is also an initiative which can
be taken with respect to winning government trust.

Slide 12
Hold Stakeholder: recommendations
• Out of the various strategic options which were analysed, the one which can be best
chosen for the firm can be understood to be as follows:
• Engaging in creation of employment
This strategy would allow the firm to ensure that it is being able to create sufficient
employment which would be beneficial for the society in the long run (Shin, Pang &
Kim,,2015).
Therefore to deal with the government, there are a large number of strategies which are
available for the firm and the best one can be understood to take efforts to increase employment
in the society which will bring better results.