MBA501: Stakeholder Strategy for Facebook and Portfolio Analysis

This presentation provides a comprehensive analysis of Facebook's stakeholder strategy and portfolio. It begins by identifying key stakeholders (users, advertisers, employees, government, and community) and recommending specific strategic programs for each, aligning with generic strategy approaches like offensive, hold, and swing strategies. The presentation then conducts a portfolio analysis using BCG, GE-McKinsey, and Synergy matrices on a provided case study of a fast-moving consumer goods company (D&H), evaluating products like Pure Juice, Munchy Biscuits, and Burger RU's. The analysis categorizes products within the matrices, offering insights into their market position and recommending strategic actions. The presentation recommends strategies for each product, like Munchy Biscuits, Pure Juice and Burger RU's, and Funville Chocolates, based on their matrix placements. The presentation's goal is to provide a strategic framework for Facebook and the case study company for long-term sustainability in the market.

INTRODUCTION
Facebook. Inc. is a social networking platform
and is the world’s largest platform today. The
corporate was based by Mark Zuckerberg and
its headquarters area unit is in Menlo Park,
California, USA. The distinctive commercialism
proposition of the corporate is to provide its
users a standard platform wherever they'll
move and share their opinion through matter,
pictorial and video based medium. Nowadays
it's user base of 2.41 billion users that has
helped the corporate to draw in various firms
to promote their merchandise and services.

Continued..
Today it has the worlds largest user base providing
the platform a fertile area for marketing various
products and services to grab the attention of the .
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Facebook
Advertisers
Users
Employees
Government
Communities
Stakeholders of Facebook

Stakeholders of Facebook
The stakeholders of the company are as follows:
1. Users: The users of Facebook are the foremost necessary
stakeholders of the corporate. They are the units of
individual entities that helps the corporate to keep a balance
among the other stakeholders. The massive frequency of the
user base acts as a leverage that helps the corporate to live
through external shocks of the business and to experiment in
new areas like AI, machine learning and crypto currency.

Continued..
On the opposite side, the distinction in perception of the
large user base has helped the corporate to promote
product and services in keeping with the preferences.
Supported by the varied nature of the user base, the
product and services are square measured consistently
aligned supported status, behavior, culture, gender and
numerous different factors clubbed together and
segregated according to the personality of the users.

Stakeholders
2. Advertisers: Secondly, advertisement is the next important
stakeholder for the company. They're the monetary part of the
corporate and supply money from time to time for which we
users enjoy the services for free. The high frequency of publicity
is entirely because of the large frequency of users whuch is a
positive opportunity for the corporates. The services provided
to the advertisers becomes distinctive and targets the users
effectively. They supply static and dynamic choices through
basic scrolling advertisements, between the videos and paid
pages advertisements. The information analyzing capability of
the platform helps the advertisers to focus on the proper
customers through segmentation and personality identification.

Stakeholders
3. Employees: Thirdly, the employees form an integral
part of the company as they're the human resource
behind maintaining the platform’s position at the highest,
no matter the enlarged competition from different similar
platforms. They are to be credited for the creation,
management and improvement of the services provided
by the corporate. The shape Associate concerned
revolves around this stakeholders. As a result of their
presence and daily functioning, it helps to maintain the
uniformity of the services on a commonplace such as
Facebook.

Stakeholders
4. Government: The external resistant or law provider for
the corporate is the government. The government of the
concerned country in which Facebook operates is
accountable for the imposition of laws and rules for the
operation within the market. The foundations and rules
facilitate the corporate to follow a legitimate direction
and limit them from performing practices resulting in any
unlawful activity. The company’s social responsibility is
additional associate and an integral part of the corporate
and its business atmosphere.

Stakeholders
5. Community: The communities within Facebook are the
accumulation of users centered towards a specific cause
or initiative, These teams have the ability to influence
heaps of different users and has the power to drive the
individuals for or against a social, political, environmental
or personal problem. As, the quantity of individuals
among the community is large and growing on a
commonplace, the influencing power of every community
has multiplied over time. Some samples of these
communities square measure Political Communities,
Stray Animals, Protection for the Orphanage and so on.

Strategies for Stakeholders
1. Users: Offensive strategy is the most suitable strategy
for this particular stakeholder. The offensive strategy is
essentially to get rid off or eliminate competitors from
the market . The users are the most important
stakeholders for the corporate and may have an extreme
influence on the business in an exceedingly negative or
as positive manner. The offensive strategy projected,
dead fits the users thanks to their mixed characteristics.
Therefore to take care of the market leadership position
of the corporate, offensive strategy should be used for
the users.

Stakeholders Strategy
2. Community: Communities are the units forming
clusters who possess an enormous level of influence on
the behavior and perception of the people present in the
platform. They have the power to regain the high
frequency of users. These communities give a motive to
them to come to the platform frequently. So, the neutral
strategy applicable to thiese virtual communities is the
hold strategy. This strategy is ideal for the community. As
a result of hold strategy, it provides maximum freedom
to their viewpoint and opinion. This helps the
stakeholders to extend their positive influence and scale
back the negative influence on the community.

Stakeholders Strategy
3. Employees: The employees are the entities that are
accountable for regular functionality of the business.
Facebook focuses on cross cultural diversity among the
workers. Staffs of Facebook belongs to numerous nations
possessing totally different talents and skills. Therefore,
to alter their negativity, the Swing Strategy should be
used in order that minimum intervention is provided to
them which can result in enhancement of their potency.
Swing strategy can facilitate the workers to keep up
grade of interest within the company and can balance
the cross cultural diversity among the corporate to
produce a positive direction within the business.