Facebook Case Study: SWOT Analysis Report and Discussion

The assignment presents a SWOT analysis of Facebook, examining its strengths, weaknesses, opportunities, and threats. The strengths highlighted include a vast user base and effective engagement strategies. Weaknesses include the high volume of advertisements and limited website customization options. Opportunities include the potential for a Facebook marketplace to generate more revenue. Threats include ad blockers and concerns about data privacy. The document references relevant sources to support the analysis. This case study provides a comprehensive overview of Facebook's current standing and future prospects in the competitive social media landscape.

SWOT Analysis of Facebook
Case study 2
Name
Subject
Date

Table of Contents
Strengths of Facebook.....................................................................................................................3
Weakness of Facebook....................................................................................................................3
Opportunities of Facebook..............................................................................................................3
Threats to Facebook.........................................................................................................................4

Strengths of Facebook
The social networking site has more than a billion monthly users who are highly active. The
organization further understands the need and behaviour of its users and comes up with new and
creative ideas to engage them. Furthermore, the social networking site enjoys excellent users’
experience (Ellison, N. B., Steinfield, C., & Lampe, C., 2007).
Weakness of Facebook
There are now so many adverts on there that its users are less likely to pay them any attention.
Further, the social networking site has a weak CTR of advertisements and also lacks the website
customization. Most of the users of Facebook have complained of spending a considerable
amount of time on the website. These users want the social media website to reflect their
personalities. However, they are unable to customize the website as per the needs of the users
and a uniform template is forced for all their users. As compared to the Facebook, the Google+ is
seen to allow for much more personalization of the social network account (Dwyer, C., Hiltz, S.,
& Passerini, K., 2007).
Opportunities of Facebook
The website relies heavily on the advertising as one of the major source of income, with over 1
billion active monthly users; the website is seen to exploit other opportunities for attracting the
money. The website is in a strong position to open a Facebook marketplace, in case it is
successful, the Facebook would be able to bring more revenues as compared to advertising
which will boost the future prospects and growth of the company (Stumpel, M., 2013).

Threats to Facebook
The model of Facebook has been threatened due to growing adblocks as the users are not able to
see the advertisements and unintentionally click on them.
Furthermore, the identity thefts are very common due to which Facebook is facing bad reputation
due to its inability of protecting the private information for its users.

References
Dwyer, C., Hiltz, S., & Passerini, K. (2007). Trust and privacy concern within social networking
sites: A comparison of Facebook and MySpace. AMCIS 2007 proceedings, 339.
Stumpel, M. (2013). Facebook Resistance: Augmented freedom. SOCIAL MEDIA
MONOPOLIES AND THEIR ALTERNATIVES, 274.