Research Proposal: Talent Management Importance at Facebook Company

This research proposal investigates the importance and value of talent management within Facebook, a leading technology company. The study aims to evaluate the impact of talent management on business performance and reputation, while also examining potential differences in how men an...Read More

Proposal and Research
Approval and Ethics

Table of Contents
Topic: The importance and value given to talent management by one of best companies to work
for, Facebook"..................................................................................................................................1
Introduction......................................................................................................................................1
Background of the study.........................................................................................................1
Aim and objective...................................................................................................................1
Rationale for selection of Topic.............................................................................................1
Research Questions................................................................................................................2
Literature Review.............................................................................................................................2
To evaluate about the importance and value of talent management within a large organisation
like Facebook..........................................................................................................................2
To analysis about the impact lead by talent management on the performance and business
reputation of a company.........................................................................................................3
To determine about the fact that men and women are managed differently at Facebook
organisation............................................................................................................................3
To investigate about some strategic way of talent management that can be adopted by
Facebook company to ensure enhancement in its efficiency and performance level.............4
Methodology....................................................................................................................................4
Timeline of research activity...........................................................................................................6
Ethical issues and limitation............................................................................................................7
REFERENCES................................................................................................................................7
Appendix 1.......................................................................................................................................8
Questionnaire..........................................................................................................................8

Topic: The importance and value given to talent management by one of best
companies to work for, Facebook"
Introduction
Background of the study
Talent management is a vital concept that is associated with selection and hiring of talented
employees along with leading out effective training to sharpen their skills and competencies
(Anlesinya and Amponsah, 2020). Therefore, current investigation is lead out in Facebook
Company which is an American social media conglomerate corporation to evaluate about the
value and importance of talent management.
Aim and objective
Research aim
The main aim of current investigation is, “To analysis about the importance and value of
talent management concept along with its impact on reputation and performance of a business”.
A research project Facebook company.
Research Objective
 To evaluate about the importance and value of talent management within a large
organisation like Facebook.
 To analysis about the impact lead by talent management on the performance and business
reputation of a company.
 To determine about the fact that men and women are managed differently at Facebook
organisation.
 To investigate about some strategic way of talent management that can be adopted by
Facebook company to ensure enhancement in its efficiency and performance level.
Rationale for selection of Topic
The selection of current research topic is rationale as in today’s competitive environment
management of talent has become more important and viable for large company. Thus evaluation
about the concept of talent management is vital and significant along with investigating about the
strategic way of talent management to ensure enhancement in efficiency and performance level.
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Apart from this, selection of current research topic also meet personal interest of researcher
along with leading improvement in managerial skills and knowledge.
Research Questions
 What is lead out by the importance and value of talent management within a large
organisation like Facebook?
 What is the impact lead by talent management on the performance and business
reputation of a company?
 Are the men and women are managed differently at Facebook organisation?
 What can be the some strategic way of talent management that can be adopted by
Facebook company to ensure enhancement in its efficiency and performance level?
Literature Review
This section forms a vital part of research project that facilitates systemic analysis of
secondary source of data to have better understanding about set objective and topic (Baldwin and
di Mauro, 2020). Use of online articles and journals are made for current project to review and
analysis about the topic of talent management that sets out a base and framework for conducting
current investigation.
To evaluate about the importance and value of talent management within a large organisation
like Facebook.
As per the view point of Mona Momtazian, 2020, the concept of Talent management
basically sets out and represent a constant process that involves attracting, hiring as well as
retaining high-quality employees for a longer period of time along with making efforts for
developing their skills by the way continuously motivating them in order to improve and lead out
enhanced performance and efficiency. Thus, an analysis can be drawn out that the primary
function and main importance of talent management comprises of creating a motivated and
efficient workforces for better achievement and accomplishment of desired targets. Besides this,
it has observed that talent management is valuable and most important for larger orgnisation like
Facebook as it provides and facilitates a more skilled and competent workforces that ensures
higher strength and compatibility for a multinational large company to effectively operate at
global level. Thus, an analysis can be made out that talent management which comprises of
hiring and retaining talented employees is important and valuable for a large company to work
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more efficiently and in a better manner through having a competent and skilled workforce
(Gardas and et. al., 2019).
To analysis about the impact lead by talent management on the performance and business
reputation of a company
With respect to the information provided by Atkeson, A., 2020, an analysis can be lead out
that a positive impact is created by talent management on the performance and business
reputation of a company through attracting and retaining talented employees along with
improving the motivation and performance level of workforce. The some of the key aspects
which are reflecting the positive impact lead by talent management on the performance and
business reputation of a company are analysed as below:
Attract and retain top talent- The most optimistic impact of talent management comprises
of the fact that it leads out to a more systematic and effective recruitment and selection process
which facilitates hiring of most skilled and competent employees. Further, regular training and
growth opportunity also enhance the job satisfaction level of employees which retain them for a
longer time duration that leads a positive impact on the performance and business reputation of a
company (Hahn and et. al., 2020).
Higher customer satisfaction- Implication of talent management leads to a more
systematic approach for higher organisational integration that leads to improvement in the
quality of services and product offered by the way of improving skills and competencies of
employees. Therefore, better quality product would lead to higher customers satisfaction that
tends to have an optimistic impact on the performance and business reputation of a company
(Harsch and Festing, 2020).
To determine about the fact that men and women are managed differently at Facebook
organisation
As per the view point of Crane, B. and Hartwell, C. J., 2019, maintaining and proper
accomplishment of diversity is one of the key problem faced and encountered by the Facebook
thus, a higher emphasis is now given by Facebook to bring the world closer together. An analysis
can be made that Facebook is making and taking all possible efforts for connecting and building
a community of women at its workplace where they feel open and connected to each other. Apart
from this, many other incentives and commitments are lead out by Facebook to empower women
through professional development opportunities along with engage them with men as an equal
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partners with the aim of advancing gender diversity and inclusion (Diversity @ Facebook, 2020).
Thus, an analysis can be made that all possible steps are being taken by Facebook to set a
fairness and equality among men and women and it is ensured that men and women are should
not be managed differently or discriminated at Facebook organisation by the way of celebrating
the unique and equal contributions of women to Facebook (Latukha and Veselova, 2019).
To investigate about some strategic way of talent management that can be adopted by Facebook
company to ensure enhancement in its efficiency and performance level
As per the view point of Gupta, V., 2019, the strategic way of talent management that can be
adopted by Facebook company to ensure enhancement in its efficiency and performance level
comprises of providing regular training and development programmes for its employees as it
facilitates the most effective way to sharpen and improve the skills and competencies of its
workforce to have an enhanced efficiency and performance level. Apart from this, implication of
a more smart and effective recruitment and selection process to hire suitable candidates as per
the job description and role is also an effective strategic way to ensure enhancement in its
efficiency and performance level by the way of better talent management (Gardas and et. al.,
2019). Further, providing regular perks and incentives also sets out an effective way to motivate
and direct employees for better performance to ensure effective talent management that can be
adopted by Facebook company to ensure enhancement in its efficiency and performance level.
Methodology
This section is also a curial aspect of every research project that leads required information
about the propped methods and approaches which are used for conducting and performing a
research activity (Harsch and Festing, 2020). With respect to current investigation use of
Research onion mode has been made to ensures selection of appropriate research method along
with providing valid justification for their selection:
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Figure 1: Research Onion, 2020.
Research philosophy- From four main types of research philosophies which consists of
positivistic, realism, pragmatism and interpretivism research philosophies, use of positivism
philosophy is most suitable and appropriate for current study in Facebook. The reason behind
making use of Posistivitism research philosophy is justifiable as it facilitates a systematic and
more practical way of investigation (Baldwin and di Mauro, 2020).
Research approach- There are two form of research approach which consist deductive and
inductive approach from which use of deductive approach is appropriate for current investigation
on Facebook as it support objective approach form of research along with leading effective
testing and scanning of set objective (Anlesinya and Amponsah, 2020).
Research strategy- The common form of research strategy consists of action research,
experiment, survey, observation, etc from which selection and use of survey method is most
appropriate and useful for current investigation on Facebook as it ensures easy and time and cost
effective way of investigation from a larger number of participants.
Choices of Method- Qualitative and quantitative are two most common type of research
method. Out of these two method use of qualitative method is associated with theoretical
research that is quite complex and time consuming. Therefore, with respect to current study in
Facebook, use of quantitative method of research is more appropriate as it leads to collection of
data in numeric and objective form that is easy to collect and present and also ensures a more
specific and measurable set of results (Latukha and Veselova, 2019).
Data collection and analysis- Collection of data would be made from both primary and
secondary sources of information to ensure significant amount of information for better analysis
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and interpretation. Primary data would be collected with the help of Questionnaire that is
provided below under the head of Appendix 1 to collect first hand information directly from the
selected participants. Secondary data would be gathered with the help of online article and
journal the analysis of which would be made with the help of systematic literature review.
Further, analysis of primary data would be made through the help of frequency table and pie
charts.
Sampling method- A sample size of 40 participants had been selected from the employees
of Facebook through making use of Random sampling method.
Timeline of research activity
Use of following Gantt chart is made for presenting the timelines of current research project:
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Ethical issues and limitation
The ethical issues for current research project is associated with maintaining the safety and
privacy of collected data therefore use of data protection act is made to overcome this issue.
Beside this, implication of BERA code of ethics is made along with taking prior consent from
selected participants. Further, lack of sufficient time and resources are evaluated as main
limitation of current research project.
REFERENCES
Books and journal
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Anlesinya, A. and Amponsah-Tawiah, K., 2020. Towards a responsible talent management
model. European Journal of Training and Development.
Atkeson, A., 2020. What will be the economic impact of covid-19 in the us? rough estimates of
disease scenarios (No. w26867). National Bureau of Economic Research.
Baldwin, R.E. and di Mauro, W., 2020. Mitigating the COVID economic crisis (No. BOOK).
Centre for Economic Policy Research.
Clarke, M. and Scurry, T., 2020. The role of the psychological contract in shaping graduate
experiences: a study of public sector talent management programmes in the UK and
Australia. The International Journal of Human Resource Management. 31(8). pp.965-
991.
Crane, B. and Hartwell, C. J., 2019. Global talent management: A life cycle view of the
interaction between human and social capital. Journal of World Business. 54(2). pp.82-
92.
Gardas, B.B and et. al., 2019. Green talent management to unlock sustainability in the oil and gas
sector. Journal of Cleaner Production. 229. pp.850-862.
Golubovskaya, M., Solnet, D. and Robinson, R. N., 2019. Recalibrating talent management for
hospitality: a youth development perspective. International Journal of Contemporary
Hospitality Management.
Gupta, V., 2019. Talent management dimensions and their relationship with retention of
Generation-Y employees in the hospitality industry. International Journal of
Contemporary Hospitality Management.
Hahn, B. And et. al., 2020. Images in Emergency Medicine: Painful Foot Lesions in a COVID
Patient. Annals of Emergency Medicine.
Harsch, K. and Festing, M., 2020. Dynamic talent management capabilities and organizational
agility—A qualitative exploration. Human Resource Management. 59(1). pp.43-61.
Latukha, M. and Veselova, A., 2019. Talent management, absorptive capacity, and firm
performance: Does it work in China and Russia?. Human Resource Management.
58(5). pp.503-519.
Online:
Mona Momtazian. 2020. What is Talent Management and Why is It Important?. [Online]
Available Through:< https://expert360.com/resources/articles/talent-management-
important>.
Diversity @ Facebook. 2020. [Online] Available Through:<
https://www.facebook.com/careers/facebook-life/diversity >.
Appendix 1
Questionnaire
Questionnaire
Q1) Do you having any implication and understanding about the concept of talent
management?
a) yes
b) No
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Q2) Are you agreed with the fact that talent management is a valuable and important
concept for a large orgnisation like Facebook?
a) Strongly agreed
b) Agreed
c) Disagreed
d) Strongly disagreed
e) Neither agreed nor disagreed
Q3) why management of talent is so vital and important for a larger multination
organisation Like Facebook?
a) Attract and retain talented employees
b) Competent workforces
c) Higher customer satisfaction
d) Improved Competitive strength
Q4) Are the men and women are managed differently at Facebook organisation?
a) Yes
b) No
c) Lack of information
Q5) What are the main activities and process included in the concept of talent
management?
a) Recruitment of employees
b) Providing regular training
c) Creation of fair and positive workplace
d) Management of employees compensation
Q6) What would be the overall impact lead by talent management on the performance and
business reputation of a company?
a) Positive
b) Negative
c) Neutral
Q7) What role is lead out by managers and leaders of Facebook in leading effective
management of talent and creating fairness at workplace?
a) Direct role
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b) Indirect role
c) No role
Q8) What contribution is lead out by talent management in improving performance and
brand reputation of Facebook at global level?
a) Boost motivation of employees
b) Enhanced creativity and innovation level
c) Improved quality of product and services
d) Improved brand reputation
Q9) What can be the some strategic way of talent management that can be adopted by
Facebook company to ensure enhancement in its efficiency and performance level?
a) Adoption of smart recruitment and hiring process
b) More effective training and development programmes
c) Performance based incentives and bonus
d) Participative management
Q10) Any further recommendations for Facebook for effective talent management?
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