Evaluating Talent Management Effectiveness: A Facebook Case Study

This research report examines the value of talent management within Facebook, a leading multinational conglomerate. It uses a positivism research philosophy with a deductive approach, employing quantitative methods for data collection through questionnaires from a sample size of 40 respondents. The findings highlight the importance of talent management in attracting, developing, and retaining talented employees, ultimately improving organizational performance and brand reputation. The report analyzes various aspects of talent management at Facebook, including recruitment, training, and employee compensation, and assesses the roles of managers and leaders in fostering fairness and motivation. Strategic recommendations are provided to enhance Facebook's talent management practices further, ensuring continued efficiency and performance at a global level. Desklib provides access to similar solved assignments and resources for students.

UNIT 11
RESEARCH PROJECT

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................1
RESEARCH METHODOLOGY ....................................................................................................1
RESULTS AND FINDINGS...........................................................................................................3
DISCUSSION ...............................................................................................................................11
CONCLUSION .............................................................................................................................14
RECOMMENDATIONS ..............................................................................................................15
REFLECTION...............................................................................................................................15
REFERENCES..............................................................................................................................17

EXECUTIVE SUMMARY
Talent management is a significant concept in human resource management that is related
with hiring and recruiting the talented people. It is an anticipation of needed human capital and
planning to fulfil the objectives. This research report is based on value of Talent management by
one of the best companies that is Facebook. Facebook is a leading multinational conglomerate
American company that is founded by Mark Zuckerberg and their fellow room-mates. The
company come into existence in February, 2004. In this talent management play a vital role to
maximise the profitability and proficiency of company so that it will sustain for a longer period
of time.
RESEARCH METHODOLOGY
Research methodology defines as an activity that is adopted by researcher to make the
research more specific with proper modifications and alterations. In this several aspects are to be
very essential that are identification, processing, selection, analysis of particular information that
is processed related to certain topic in a systematic manner. It helps the researcher to evaluate the
topic effectively within proper suitability and reliability (Sparrow, 2019) . It support researcher
to offer the data as per the requirements and suitability so that targeted aim is to be accomplished
with perfection and appropriateness so that results can be received on time. It is further
understood with the use of Research onion that can explain below:
Research philosophies- It refers to a process in which certain investigation is to be done,
related to specific topic, analyses and used. This will generating the belief or path for collecting,
gathering, analysis, interpretation the data to get the valid outcomes at the end of research. This
research philosophy can be divided into two aspects that are positivism and interpretivism
research philosophies (Mensah and Bawole, 2018). According to current investigation researcher
can use positivism research philosophies that includes the views relating which is based on
factual knowledge by doing proper observation. It is based on quantitative research in this data
is to be gathered in numerical manner (Collings, D.G. and Isichei, M., 2018) .
Research approach- This is an essential framework of a research and its
accomplishment because in this researcher can focused on balanced out the usage of several plan
so that interpretation can be done and addressed in effective manner. In this several information
is to be needed that can be segmented as per their needs and requirements. Further it is divided
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on the basis of quantitative, qualitative and mixed approach and furthermore it is segmented
under the inductive, deductive approach. Basically it is divided into inductive and deductive
where inductive reflects the emergence information that is collected as per the contribution done
and according to different theories (TD’Annunzio-Green, N., 2018) . Whereas deductive
approach refers to that in which researcher can tested all several validates so as per their
information researcher can adopts the use of deductive approach to complete the project in
standardized manner that produces positive outcome at the end. It also present adequate response
because data can be gathered in a form of quantitative manner that will helps the researchers to
take decisions effectively as per the requirements (Maurya and Agarwal, 2018) .
Research strategy- This term is adopted by researcher to develop productive level of
understanding so that analysis can be done better and information can be measured on present
time frame (Mohammed, Hafeez-Baig and Gururajan, 2018) . In this researcher can make a
perfect examination by properly planning, evaluating, monitoring, controlling and executing the
information so that long term objectives can be attained as per the research topic. In this
research can focus on using the interview, questionnaires, study, qualitative interview so that
authentic information is to gathered and collected that present an outcome on time frame (Taylor,
2018).
Choices of method- In this process of research methodology researcher can make use of
accurate data using quantitative method so that information can be collected effectively so that
goals and objectives can be attained appropriately and perfectly. In context of this particular
research quantitative methods is to be adopted as it contains more value so that issues can be
resolved with presenting knowledge that can cover all numerical data into the interpretation that
are conducted to attain objectives (Whysall, Owtram, and Brittain, 2019) .
Data collection- In this process researcher can use the secondary and primary source to
collect data and in this to complete the secondary research researcher can conduct a literature
review and for doing primary research, investigator can adopts the use of questionnaire (Mayo,
2018) (Mensah, 2019) .
Sample size- In this researcher can reflect the size for conducting the research and collect
and gather information on relevant topic. To complete this research the sample size that an
investigator can taken is 40 respondent and select the sample information randomly (Anlesinya,
and Amponsah-Tawiah, 2020) .
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Limitation- While conducting research researcher can face the several issues that can
impacted on final outcome of the research investigation ( Evans, Arnold and Rothwell, 2019) .
At the time of preparing questionnaires investigator can face issues related to inappropriate time,
hidden data etc. It includes several problems that will impact final results. In this investigator can
take the views and opinion as per related topic of research so that it can be done perfectly with
reliable outcomes (Fajcíková, Urbancová and Kucírková, 2018) .
RESULTS AND FINDINGS
According to the viewpoint of Mona Momtazian, 2020, it is analysed that talent-
management is an essential aspect as within this systematic attraction, development, engagement,
deployment, identification and retention is progressed under which working standards and its
potential get enhanced over a regular period of instance. It usually involve attraction of top talent
individual's and for that organisation make effectual level of investment through which ability to
accomplished standardised objectives and target is accomplished with perfection. In order to
attract top talented and skilled employees organisation make effective usage of strategic
formulations under which capabilities to attract and retain potential employees is increases in
productive manner. It assist to attain and induce direct based contribution towards higher
business performance and productivity that also get covered continuous level of modification and
alterations in sustained mode. In this a organic process is programmed under which continuous
flow of information is attained through which smooth operations is developed in better manner.
For this working performance of the business is enhanced systematically through which
sustained development is ensured with adequateness. The basic prospect of talent-management is
that it improvise overall performance of business that turns into employee satisfaction and
business leading in appropriate mode. It drive motivation, innovation and creation that harness
working capabilities and its efficiency under which capabilities of problem solving and decision
making is advanced over regular basis (Mwila and Turay, 2018) .
As per concern of Prarthana Ghosh, 2019, it is analysed that talent-management is
usually a practice that evolved and cater specific skills and trends under which strategic outcome
is perceived with perfection. It is a process that involved and assist the business to measure talent
gaps through which vacant positions get analysed under which adequate skills and abilities is
analysed and improvised with perfection. It is generally a linear progression that is used to
acknowledged and filling of gaps that ultimately induced effectual optimisation of skills, trait
3

and expertise. In addition to this proficiency of business is developed with support of planning,
attracting, selecting, developing, retaining and transitioning as by maintaining direct focus
towards effective management. It process effective succession and planning and for this
organisation offer detailed description of job i.e. job title and location, skills required, salary and
benefits, reporting lines and overall duties. It processed to collaborate with effectual evolvement
and collaboration of coaching and mentoring under which development of skills and abilities is
improvised in constrained mode (De Boeck, Meyers and Dries, 2018).
Frequency table
Q1) Do you having any implication and understanding about the concept of
talent management?
Frequency
a) Yes 33
b) No 7
Q2) Are you agreed with the fact that talent management is a valuable and
important concept for a large organisation like Facebook?
Frequency
a) Strongly agreed 20
b)Agreed 10
c) Disagreed 5
d) Strongly disagreed 3
e) Neither agreed nor disagreed 2
Q3) Why management of talent is so vital and important for a larger
multinational organisation Like Facebook?
Frequency
a) Attract and retain talented employees 12
b) Competent workforces 10
c) Higher customer satisfaction 10
d) Improved Competitive strength 8
Q4) Are the men and women are managed differently at Facebook
organisation?
Frequency
4

a) Yes 32
b) No 5
c) Lack of information 3
Q5)What are the main activities and process included in the concept of talent
management?
Frequency
a) Recruitment of employees 11
b) Providing regular training 9
c) Creation of fair and positive workplace 8
d) Management of employees compensation 12
Q6) What would be the overall impact lead by talent management on the
performance and business reputation of a company?
Frequency
a) Positive 32
b) Negative 4
c) Neutral 4
Q7) What role is lead out by managers and leaders of Facebook in leading
effective management of talent and creating fairness at workplace?
Frequency
a) Direct role 20
b) Indirect role 12
c) No role 8
Q8) What contribution is lead out by talent management in improving
performance and brand reputation of Facebook at global level?
Frequency
a) Boost motivation of employees 10
b) Enhanced creativity and innovation level 8
c) Improved quality of product and services 12
d) Improved brand reputation 10
5

Q9) What can be the some strategic way of talent management that can be
adopted by Facebook company to ensure enhancement in its efficiency and
performance level?
Frequency
a) Adoption of smart recruitment and hiring process 10
b) More effective training and development programmes 10
c) Performance based incentives and bonus 10
d) Participative management 10
Q10)Any further recommendations for Facebook for effective talent
management?
Questions
Q1) Do you having any implication and understanding about the concept of
talent management?
Frequency
a) Yes 33
b) No 7
Q2) Are you agreed with the fact that talent management is a valuable and
important concept for a large organisation like Facebook?
Frequency
a) Strongly agreed 20
6
33
7
a) Yes
b) No

b)Agreed 10
c) Disagreed 5
d) Strongly disagreed 3
e) Neither agreed nor disagreed 2
Q3) Why management of talent is so vital and important for a larger
multinational organisation Like Facebook?
Frequency
a) Attract and retain talented employees 12
b) Competent workforces 10
c) Higher customer satisfaction 10
d) Improved Competitive strength 8
7
20
10
5
3
2
a) Strongly agreed
b)Agreed
c) Disagreed
d) Strongly disagreed
e) Neither agreed nor disagreed
12
10
10
8
a) Attract and retain talented
employees
b) Competent workforces
c) Higher customer satisfaction
d) Improved Competitive
strength

Q4) Are the men and women are managed differently at Facebook
organisation?
Frequency
a) Yes 32
b) No 5
c) Lack of information 3
Q5)What are the main activities and process included in the concept of talent
management?
Frequency
a) Recruitment of employees 11
b) Providing regular training 9
c) Creation of fair and positive workplace 8
d) Management of employees compensation 12
8
32
5
3
a) Yes
b) No
c) Lack of information
11
9 8
12
a) Recruitment of employees
b) Providing regular training
c) Creation of fair and positive
workplace
d) Management of employees
compensation

Q6) What would be the overall impact lead by talent management on the
performance and business reputation of a company?
Frequency
a) Positive 32
b) Negative 4
c) Neutral 4
Q7) What role is lead out by managers and leaders of Facebook in leading
effective management of talent and creating fairness at workplace?
Frequency
a) Direct role 20
b) Indirect role 12
c) No role 8
9
32
4
4
a) Positive
b) Negative
c) Neutral
20
12
8
a) Direct role
b) Indirect role
c) No role

Q8) What contribution is lead out by talent management in improving
performance and brand reputation of Facebook at global level?
Frequency
a) Boost motivation of employees 10
b) Enhanced creativity and innovation level 8
c) Improved quality of product and services 12
d) Improved brand reputation 10
Q9) What can be the some strategic way of talent management that can be
adopted by Facebook company to ensure enhancement in its efficiency and
performance level?
Frequency
a) Adoption of smart recruitment and hiring process 10
b) More effective training and development programmes 10
c) Performance based incentives and bonus 10
d) Participative management 10
10
10
8
12
10
a) Boost motivation of em-
ployees
b) Enhanced creativity and
innovation level
c) Improved quality of product
and services
d) Improved brand reputation