Business Consultancy Project: Wallis Cutts Group Facility Management

This business consultancy project focuses on Wallis Cutts Group, a firm offering engineering, facility management, energy, and financial services. The project aims to facilitate the expansion of their facility management services and acquire new customers. The study includes an executive summary, background, aim, objectives, problem identification, and research questions. A comprehensive literature review explores facility management concepts, competencies, benefits, and challenges. The methodology section outlines the research philosophy, design, methods (including primary and secondary data collection), ethical considerations, limitations, data analysis techniques, and research approach. The project identifies competitors, potential customers, and strategies for promoting a smartphone-based application to enhance sales. The expected outcome is a feasible expansion plan for Wallis Cutts Group, leveraging market demand and effective marketing strategies. The project employs descriptive design, inductive approach, and qualitative analysis to achieve its objectives. The study also includes a Gantt chart and a detailed overview of the methodology.

Business Consultancy Project

Table of Contents
Executive Summary.....................................................................................................................1
Background of the study..............................................................................................................1
Aim and objective........................................................................................................................3
Problem identification.................................................................................................................3
Research Outcome.......................................................................................................................3
Literature review..........................................................................................................................4
Theories.......................................................................................................................................5
3.0 Methodology..........................................................................................................................7
3.1 Research philosophy..............................................................................................................7
3.2 Research design.....................................................................................................................7
3.3 Research methods..................................................................................................................7
3.3.1 Secondary data....................................................................................................................8
3.3.2 Primary information............................................................................................................8
3.3 Ethical consideration.............................................................................................................8
3.4 Limitations of the study.........................................................................................................8
3.5 Data analysis..........................................................................................................................8
3.6 Research approach.................................................................................................................9
Time scale....................................................................................................................................9
Gantt chart.................................................................................................................................10
Overview of the methodology...................................................................................................11
REFERENCES..............................................................................................................................13

Executive Summary
Facility management is an interdisciplinary field linked with coordination of space,
infrastructure, people etc. In the modern era every organization has started to deliver facility
management services to its clients so that overall operations within the workplace can be carried
out in appropriate manner. Wallis cuts group operates under number of division where large
number of services to public and private sector are delivered such as energy, financial and
energy. It is an umbrella group which provides access to range of complimentary services and
supports in resolving the challenges which are being faced by clients of business. Entire range of
services offered by business is highly unique and it is one of the major reason behind success of
company in the competitive market. Facility management includes various types of services
which are electrical testing, air conditioner testing, file alarm testing, property management, site
survey, cleaning services etc. For conducting the present study Wallis Cutts group will be chosen
as one of the organization where firm operates a number of division including engineering,
facility management, energy and financial services. All these services delivered by businesses
are highly unique and in turn it supports business in delivering effective service to the target
market. Apart from these different methodological tools will be employed for the present study
such as descriptive design, collection of information from both primary and secondary sources,
inductive approach, qualitative analysis etc. Through all these tools and techniques it will
become easy to accomplish overall aim and objectives of the research. Further, it can enhance
reliability of the research also.
Background of the study
Facility management services are linked with the concept of maintaining efficient
working environment with the motive to enhance daily running of the business operations (Hurd,
Barcelona and Meldrum, 2008). Further, in the modern era every organization has started to
deliver facility management services to its clients so that overall operations within the workplace
can be carried out in appropriate manner. Facility management includes various types of services
which are electrical testing, air conditioner testing, file alarm testing, property management, site
survey, cleaning services etc (Coenen, Alexander and Kok, 2013). Apart from this it is well
known fact that facility needs of every organization differs from each other and with the
advancement in the technological level overall facilities have been changed. Further, their exist
large number of factors that have influenced challenges of facility management in recent years
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(Teicholz, 2012). Effective facility management is linked with combining all the key resources
along with tasks which are associated with growth of business in the market. In short, it supports
in providing safe environment to the individuals present within the workplace and in turn their
capability to deliver effective services increases.
Through proper management of facilities it is possible for business to gain competitive
advantage and can become leader in the market. In near future facility management as a concept
will gain importance and more businesses will prefer to undertake this type of service (Booty,
2006). Four primary percepts are present which will likely underpin future financial management
plan and it involve understanding the overall nature of knowledge based business, determining
workplace trends, identifying new technology and knowing job factor basics (Bruijn, Wezel and
Wood, 2001). On the other hand, every type of organization operating at global level is realizing
the significance of proper facilities, infrastructure and overall system with the help of which
productivity along with overall business performance can be improved easily (Teicholz, 2013).
Company overview
For conducting the present study Wallis Cutts group will be chosen as one of the
organization where firm operates a number of division including engineering, facility
management, energy and financial services. All these services delivered by businesses are highly
unique and in turn it supports business in delivering effective service to the target market.
Company is an umbrella group which provides access to large number of services and this assist
in solving the common goals. Further, business enterprise strongly focuses on solving the
challenges being faced by its clients who are associated with the field of facility management or
any other. At present business has employed around 4 staff members and 8 part time employees
who are efficient enough in carrying out overall operations. Firm is having offices at Leeds,
Halifax, Sheffield etc (Wallis Cutts Group., 2014). By operating in different type of market
company is being able to satisfy need of its target market and its brand presence is rapidly
increasing in the entire market. Further, at present business is planning to expand its financial
management services so that queries along with challenges faced by its clients can be resolved in
better manner. Therefore, during expansion stage various types of decisions have to be taken by
management for its smooth functioning.
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Aim and objective
The main aim behind carrying out the present study will be “To successful expand
facilities management services acquiring new customers successfully”.
For accomplishing the overall aim of the study following objectives will be developed which are:
 To analyze range of competitors present in the market and focusing on service
differentiation
 To identify new customers that can be approached for enhancing market performance
 To successfully promote smart phone based application in front of target market with the
motive to enhance sales
So, these are some of the objectives which will be developed for conducting the entire study
in effective manner and in turn it will have positive impact on the entire research.
Research questions
Following will be the research questions which will be developed for the entire research:
 How are the main competitors in the market offering facility management services?
 Who are the ranges of business customers that can be approached for enhancing market
performance?
 How smart phone based application can be easily promoted in front of target market to
enhance sales volume?
Problem identification
The main problem associated with the study is to determine the effective ways through
which company like Wallis Cutts can easily expand its facility management services in the
market. Apart from this, it is required for business to design effective promotional tools along
with techniques with the help of which services can be easily promoted in front of target market.
This issue can be only resolved if business is having effective strategies and this can support to
sustain in the market for longer period of time. Apart from this, main challenge is to enhance
sales in the market through adoption of effective marketing strategies.
Research Outcome
From conducting the entire study it will be expected that expansion of facility
management service will be feasible option for Wallis cuts group as demand for such type of
service is increasing at faster pace in the entire market. Further, business customers are
demanding such type of services on continuous basis and by promoting the same in front of
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target market is possible for company to operate efficiently in the market. Apart from this, right
tools and techniques will be employed for conducting the entire research and through this it is
also expected to gain favorable outcomes. In short, it is expected that new smart phone based
application of business will support company in delivering appropriate services to its target
market and in turn their satisfaction level can be enhanced easily which is one of the main
objective of business behind carrying out overall operations in the market.
Literature review
As per view of Atkin and Brooks (2015) significance of facility management services is
increasing at faster pace in the modern era where large number of businesses are carrying out
operations in this sector and is profitable for the firms also. It is well known fact that all the
facilities within the workplace must be appropriate so that each and every individual can perform
better in the company. It is regarded as an indisciplinary field which is devoted to the
coordination of infrastructure, space and business enterprise. It takes into consideration large
number of activities and varies from one business to another (Atkin and Brooks, 2015). Facility
management supports in integration of major areas which are process, technology, human
resource and overall place. In the present era this type of facility is regarded as most important
for businesses where management of every enterprise is focusing on maintaining its facilities so
that each and every operation can be carried out smoothly.
However Talamo and Bonanomi (2015) argued that different competencies of facility
management are present which businesses have to consider and such involves communication
which states the method adopted for sharing information within and outside the workplace.
Human factor is also crucial who are responsible for maintaining and managing facilities.
Quality is another key competency where facility manager assist in enhancing the workplace
quality. Technology is also important which highlights the range of equipments used for
rendering service (Talamo and Bonanomi, 2015). Project management is associated with
outsourcing of certain in-house projects. Apart from this, some other factors are also present such
as finance and business, environmental sustainability, real estate management and business
continuity. All these competencies of facility management makes internal environment of the
business much more effective which is favorable for every individual.
As per view of Mann (2009) concept of facility management takes into consideration major
areas of the company such as fire safety as it occurrence directly leads to loss of life. Corrective
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actions have to be taken in advance so that such type of favorable situation may not arise.
Security is another type of facility management where it is required that proper security must be
provided to the staff members in the workplace so that they can carry out overall operations as
per expectations and in turn it is fruitful for the business also. Cleaning is also another type of
crucial operation in facility management where provisions are required to be developed in
relation with cleaning of toilets, replenishing consumables etc (Mann, 2009). So, these are
crucial for business in every possible manner and rendering proper facilities within the
workplace develops positive environment and in turn has favorable impact on the entire
company. In short, it can be said that without proper facilities no business can perform better and
it has adverse impact on overall performance also.
According to Chotipanich (2004) every company has started to take support of facility
managers as they can assist business in conducting overall operations in appropriate manner and
it is possible to develop positive work culture. Benefit in the form of cost reduction is also one of
the main benefits as facilities management personnel are not regarded as the staff members of the
firm and it is not required for business to pay for compensation (Chotipanich, 2004).
Reallocation of resources is also another main benefit of facility management where all the key
resources of business can be utilized in appropriate manner which enhances business
performance in the market.
Risk management is one of the advantages where facility management providers’ supports
businesses in managing risk and in turn major issues can be tackled easily. Apart from this it
becomes easy to track progress and corrective actions can be taken in advance so that risks can
be easily tackled. However Nutt (2000) argued that facility management saves training cost as it
is possible that businesses do not have proper money to spend on training of its workforce and
rendering training will have direct impact on cost along with time which are key resource of the
business. So, it is also one of the major benefits for business and has positive impact on the entire
company (Nutt, 2000).
Theories
PESTLE model
Further, PESTLE analysis as a theory is beneficial in order to understand the range of factors
which are affecting facility management businesses in the market. Political factors are present
where it is required for business to comply with the laws and regulations introduced by
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government. By following all the laws it is possible for organization to enhance overall
productivity (Theriault, 2010). Economical factors are also present where economic condition of
countries allows businesses to use facility management services and in turn it is effective for
them in every possible manner. Social factors are present where change in need and overall
requirement of firms encourages facility management businesses to modify its services.
Technological factor is also important where companies have to employ advanced tools for
carrying out overall operations in the market. Legal factors are associated with guidelines
introduced by government and environmental one is linked with the measures taken by firms
with the motive to reduce overall burden on surroundings. Therefore, in this applicability of this
theory has supported in knowing the range of factors affecting business performance (Teicholz,
2013).
Porter five forces
This model is effective enough in analysis external environment of the company. Further,
through porter five forces it is possible to identify the range of factors affecting business
performance in the market. It takes into consideration various elements such as bargaining power
of buyer, supplier, threat of substitutes, competitive rivalry etc (Adegbesan, 2009). By
considering five forces it is possible for company to enhance market performance and
appropriate actions can be taken easily if organization is not performing up to the mark.
Therefore, in this way porter five forces as a model is beneficial for business in every possible
manner.
Marketing mix
This model is also effective for business and takes into consideration range of factors such as
product, price, place and promotion. During the phase of expansion it is necessary for business to
develop effective marketing strategies so that awareness regarding products and services is
possible (Gregorini, 2012). Apart from this, marketing mix model focus on core product of
business, price strategy adopted by firm is highlighted, promotional tools are known and place of
distribution is also considered. Therefore, for business in case of expansion it is beneficial and in
turn it is possible for company to grab the range of opportunities being present in the market.
STP
Theory of STP is beneficial for companies during expansion. Segmentation supports in
dividing the target market on the basis of geography, demography etc. Appropriate segmentation
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criteria allow business to operate efficiently in the market and in turn right products can be
delivered to customers (Greco, Cricelli and Grimaldi, 2013). Further, targeting is also one of the
most elements of marketing where business targets its customers on the basis of product
attributes and same supports in enhancing the sales volume. Apart from this, promotion also
plays crucial role where different methods are undertaken by business for promoting its products
and developing awareness in the market. This has positive impact on the brand image of business
and increases profitability of company.
3.0 Methodology
For carrying out the entire research in appropriate manner it is necessary to adopt correct
methodological tools. Considering the present study different tools will be employed.
3.1 Research philosophy
For conducting the study in appropriate manner it is required to undertake suitable
philosophy. It is regarded as the belief in which data can be gathered, analyzed and used in the
research (Pickard and Alison., 2012). Two type of philosophies are present which are used in the
research namely positivism and interpretivism. For conducting the present study interpretivism
as a philosophy will be used through which research can easily interpret the results and it will be
beneficial for entire research.
3.2 Research design
Different types of research designs are present which are used in the study such as
descriptive, exploratory etc (Saunders, 2003). Exploratory design supports in exploring new idea,
descriptive helps in conducting in-depth analysis and explanatory assist in providing explanation
of the topic. In the present study descriptive design will be adopted through which description of
the topic being chosen will be provided easily. Through this design it will be possible to know
what are the effective ways through which Wallis cuts can easily expand in the market through
which facility management services.
3.3 Research methods
For conducting the present research both primary and secondary techniques will be
undertaken which will provide base to the entire research. Methods which will be used in the
present research are as follows:
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3.3.1 Secondary data
In the present research secondary information will be obtained with the help of books,
journals and online articles associated with the topic (Sekaran, 2006). Such information will
assist in carrying out the research in appropriate manner
3.3.2 Primary information
Primary information will be obtained from businesses operating in the market of UK.
Questionnaire as a technique will be employed for collecting primary information and through
this it will become easy to know whether facility management services are purchased by
businesses on continuous basis or not.
Researcher will collect information from different type of businesses in UK who prefer to
purchase facility management services. Generally every type of organization purchase facility
management services so as to provide comfortable environment to its workforce (Argyrous,
2011). Well designed questionnaire will be used for the same which will contain different type of
questions with the motive to know what kind of facility management services being preferred to
be purchased by them. Apart from this, each and every question will be undertaken on the basis
of the aim of the study. Further, it will support in knowing the overall requirement of facility
management services which will be beneficial for Wallis Cutts group. Overall response gathered
with the help of questionnaire will be analyzed with the help of qualitative methods where
different themes will be formed for analyzing primary information. Different businesses will
participate in the present research so that company can easily expand its facility management
services in the market. Through collection of primary information it will be possible to know
overall demand for facility management services in the market of UK and overall sales of
business can be increased easily.
3.3 Ethical consideration
While conducting study in it is necessary to consider ethical issues so that it may not
influence reliability of the entire research (Sreedharan., 2007). The entire research will be carried
out by investigator in appropriate manner where all the information gathered from businesses
will be stored in secured place. Apart from this secondary information which is too old will not
be considered in the study. Considering overall ethical issues in the study are important as it
supports in knowing what is right or wrong. Further, before selection of any tool in the research
it will be analyzed whether they are appropriate for the study or not.
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3.4 Limitations of the study
Various limitations are present which will be associated with the present study.
Considering the present study time will be one of the major limitations where researcher will
collect information from different sources and due to this reason large amount of time is required
in carrying out research (Argyrous, 2011). Apart from this, it will increase overall cost associated
with the study. Apart from this, the entire research is based on company like Wallis cuts which is
also one of the major limitations of the research and the overall results derived from the study
will be based on this organization.
3.5 Data analysis
Data analysis is one of the most important part of the study where crucial information
gathered is analyzed so as to gain expected findings with the help of this (Pickard and Alison.,
2012). Two techniques of data analysis are present namely qualitative and quantitative which are
used in the study. For analyzing information associated with the present study qualitative
techniques will be employed where different themes will be formed on the basis of information
obtained through primary research. Main reason behind not selecting quantitative technique is
that data is present is non numeric form. By considering qualitative tool it is possible to
accomplish overall aim of the study.
3.6 Research approach
It is regarded as one of the most important tool of the research which is based on
observations and interview taken from real world (Creswell, 2009). Two type of approaches are
present which are used in the study and they are inductive, deductive. In inductive approach
results move from specific to general and in deductive approach it is vice versa. Considering the
present study inductive approach will be used where the entire research will be carried out from
point view of Wallis cuts and findings will be applicable to other businesses who are carrying out
operations in facility management sector (Corbin and Strauss, 2008).
Time scale
Activities 1st
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
week
10th
Week
Drafting
proposal of
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research
Writing down
the aim and
objectives
Drafting
critical
review
Defining the
method of
data
collection
Research
Methodology
primary and
secondary
data
collection
Writing down
findings of
the study
Data analysis
Conclusion
and
recommendat
ions
Final
Submission
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