Facility & Risk Management: Venue Design & Condition Analysis Ibis

This report presents a venue design analysis (VDA) and venue condition analysis (VCA) for Ibis Hotel, Melbourne, aiming to inform future development and refurbishment. The VDA assesses the hotel's design principles, achievement of intended purposes, and stakeholder objectives, revealing shortcomings such as limited parking and market competition for its bar and bistro. The VCA evaluates the physical condition of the premises, identifying maintenance needs, particularly in the air conditioning system, doors, and windows, and highlighting the lack of proper fire extinguishing and first aid systems on the ground floor. While the VCA tool provides basic information, it doesn't delve into the root causes of issues. The report concludes that addressing these discrepancies is crucial for enhancing customer attraction and ensuring safety, aligning with the core purpose of hospitality venues. Desklib provides a range of solved assignments and resources for students.

Running head: FACILITY AND RISK MANAGEMENT
Facility and Risk Management for Hotel Operation
Name of the Student
Name of the university
Author note

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Executive Summery
The aim of this report is to to present the Venue Design Analysis and Venue condition
analysis for making further development and refurbishment of the chosen premises. From the
venue analysis it has been found that there are many elements that need sincere attention of
the facility department of Ibis Hotel, Melbourne for proper maintenance and repairmen.
Table of Content
Introduction:...............................................................................................................................4
Part 1: Venue Design Analysis: (VDA).....................................................................................4
Analysis of the principles applied in the venue design..........................................................4
Has intended purpose of the venue design achieved?............................................................5
Have the objective of the various stakeholders been met?....................................................7
Other consideration regarding the design of the venue 150...................................................8
Part 2: Venue condition analysis: (VCA)...................................................................................9
2.1 Rationale of VCA including objectives, challenges and benefits 250.............................9
2.2 VCA Form......................................................................................................................10
2.3 Venue Condition Assessment:.......................................................................................11
Conclusion:..............................................................................................................................11
Reference:................................................................................................................................12

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Introduction:
For the Venue design analysis the chosen Venue is Ibis Hotel, Melbourne. This hotel
is located beside the Therry Streat of the Melbourne City, Australia. This hotel has 7 different
accommodation properties that can be availed by the gusts or clients. Currently this hotel has
been graded as a three star hotel (Ibismelbourne.com.au 2017). The online website of this
Hotel provides 24x7 hours booking opportunity to their potential clients. The purpose of this
report is to present the Venue Design Analysis and Venue condition analysis for making
further development and refurbishment of the chosen premises.
Part 1: Venue Design Analysis: (VDA)
Analysis of the principles applied in the venue design
The purpose of any Venue Design is to make the venue feasible in terms of market
share, customer engagement, brand reputation and financial benefit. In Hospitality industry
the purpose of making any hotel or restaurant could be provide pleasant environment to the
visitors or meeting their specific needs in travelling. The chosen venue Ibis Hotel, Melbourne
situated at the busy junction of 3 major roads of Melbourne city. Two of these major roads
are Victoria Street and Therry Street. As per the location of this hotel, it can be assumed that
the purpose of this location is to make the venue easily accessible for the potential clients.

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Figure: Location of Ibis Hotel
Source: (Google Maps 2019)
Another significant strategy this venue development is keeping the market
competition low. At the position where the Ibis Hotel, Melbourne is situation, very few
number of hospitality venues present in that location. As a result it reduces the overall market
competition and increase the chance of getting high number of costumers.
Has intended purpose of the venue design achieved?
Every venue has a purpose that reflects the design, location and business strategy of
the venue. For Ibis Hotel the purpose of location was to have as many customers as possible
for making the profit higher. However, the purpose was not fully achieved because of lack of
car parking availability. The nearest car parking area is at least 1 Kilometre away from the
location of the venue. At the same time, there are many other hotels in the surrounding areas

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that have their own parking lot. This provisional discrepancy is reducing the scope of
attracting lots of customers.
Figure: Front Exposure of Ibis Hotel
Source: (Ibismelbourne.com.au 2017)
Besides, the premises also have a Bar and Bistro facility attached with the main
building. However, there are many restaurants and bar at that location which increased the
market competition for the bar and bistro. The poor location selection also influences the
marketing scope of this part of Ibis Hotel business as well.

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Have the objective of the various stakeholders been met?
The major stakeholders of this Ibis Hotel Melbourne are the hotel owner, Ibis guest
transportation, Bar and Bistro, Guest handling staff, Cookery staffs, suppliers, business
partners, clients and government. Among all these stakeholders the purpose of the supplier
has been met because of the availability of major routes. From the previous discussion it is
clear that as a stakeholder Bar and Bistro is not able to meet their business purpose. When it
comes to the Cookery stuffs the purpose is not fulfilled either.
Figure: Floor plan of Ibis Hotel, Melbourne
Source: (Ibismelbourne.com.au 2017)
Due to availability of many restaurants nearby, guests often avail the service of
nearest restaurants. At the same time, due to the availability of many junctions the
transportation system of this location is dynamic and flexible as well. Therefore, the venue
related guest service transportation system is able to meet their business purpose. When it

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comes to the fulfilment of customer’s purpose the hotel design and venue selection has all the
potentialities except the proper parking spot. Therefore, it can be said as a primary and
external stakeholder the purpose of the Guests is meet partially.
Other consideration regarding the design of the venue 150
The major disadvantage of the venue design is the exposure of the front side of the
building. Due to the properties of plot and the available area. Because of being at the cross
sectional point of two major junction the plot is very narrow and consisted. The narrow
building design made the looks of the premises less spacious. Ibis Hotel chain is well known
for its space management and decoration. Therefore, this venue is not justifying the
reputation of Ibis Hotel chain.
Figure: Front Exposure of Ibis Hotel
Source: (Ibismelbourne.com.au 2017)

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Lack of exposure also blocks the visual identification of the premises, which often
make complicacy to new suppliers or transporters. On the other hand, lack of space at upper
portion of the building also restricts the natural airflow and causes more investment for
maintaining internal ambience.
Part 2: Venue condition analysis: (VCA)
2.1 Rationale of VCA including objectives, challenges and benefits 250
Venue Condition Analysis is the assessment of the physical condition of any premise
considering the age, operations, functionality of major components and facilities. The
objective of the Venue Condition Analysis is to assess the present situation of a venue in
order to analyse the required improvements. The VCA process is one of the major
maintenance and monitoring tool for the hospitality business, which deals with enclosed or
exposed venue. Enclosed venue refers the building related venues such as Hotel, Restaurant,
Bar, Auditorium and others. The Exposed venue or outdoor venue refers the theme park,
Garden, Golf club, landscape tourism and others.
The major challenge of using the VCA tool is, it only provide the basic information
about the existing condition and functionality of the equipment without assessing the
potential reason of causes. At the same time the VCA tool is not a standalone assessment tool
that can independently help and manage the maintenance operation. Hence, the purpose and
the rationale of using the VCA tool for the chosen venue Ibis Hotel, Melbourne is, examining
the existing condition of the available facilities and the functionalities of the installed
equipments. The VCA tool will also allow a quantitative measurement to gauge the level of
discrepancy in every section of the facility.

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2.2 VCA Form
Elements Number of Units Condition (Visual Observation)
Structure Cleanliness Functional Damage
Walls 8 Well Well None
floor 1 Well Well None
Windows 4 Moderate Well Slightly
Ceiling (False) 1 Well Moderate Slightly
Doors 1 Moderate Moderate None
Internal Doors 4 Well Well None
FF&E
Dining Table (6M X 4M) 1 Moderate Well Slightly
Tables (1.5 M X 1.5 M) 4 Well Well Slightly
Chairs 8 Well Moderate Slightly
Floor Carpeting 60%
HVAC
Air Conditioner Vents 6 Moderate Well Slightly
IT/Electric
Lamps and lights on ceiling 18 Well Well None
Television 1 Moderate Well Slightly
Power points 8 Well Well None
Safety and Security
Window Locks 8 Well Well None
Door Locks 2 Well Well None

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2.3 Venue Condition Assessment:
As per the above venue assessment it can be said that there are some major issues that
needs proper maintenance. There are many elements that need sincere attention of the facility
department of Ibis Hotel, Melbourne. Especially the air conditioning system needs regular
maintenance to make the premises out of risk. Disputed air conditioning system can cause
various types of hazards including the fire hazards. Doors and windows are also needs serious
assessment and maintaining. These types of discrepancy can also cause injury to the guest as
well as to the employees of the organisation. Apart from that the ground floor of the hotel
also lacks the proper fire extinguishing and first aid systems.
Conclusion:
From the above discussion and analysis it has been found that In Hospitality industry
the purpose of making any hotel or restaurant could be provide pleasant environment to the
visitors or meeting their specific needs in travelling. Another significant strategy this venue
development is keeping the market competition low. After the Venue analysis of Ibis Hotel it
can be said that many provisional discrepancies are reducing the scope of attracting lots of
customers. Along with that there are many elements that need sincere attention of the facility
department of Ibis Hotel, Melbourne. It has been also found that the major challenge of using
the VCA tool is, it only provide the basic information about the existing condition and
functionality of the equipment without assessing the potential reason of causes.

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Reference:
Anderson, C.K. and Xie, X., 2013. Improving hospitality industry sales: Twenty-five years of
revenue management. Cornell Hospitality Quarterly, 51(1), pp.53-67.
Google Maps 2019). Google Maps. [online] Google Maps. Available at:
https://www.google.com/maps/@-37.80666,144.9612706,3a,90y,171.23h,118.33t/data=!
3m6!1e1!3m4!1s3H7ymYk80_1XpuC31_6nvg!2e0!7i13312!8i6656 [Accessed 10 Jan.
2019].
Ibismelbourne.com.au 2017. Home | ibis Melbourne Hotel and Apartments. [online]
Ibismelbourne.com.au. Available at: https://www.ibismelbourne.com.au/ [Accessed 10 Jan.
2019].
Lee, J., 2012. Role of hotel design in enhancing destination branding. Annals of Tourism
Research, 38(2), pp.708-711.
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Penner, R.H., Adams, L. and Rutes, W., 2013. Hotel design, planning and development.
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science (pp. 879-882). Springer, Berlin, Heidelberg.

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Tarí, J.J., Claver-Cortés, E., Pereira-Moliner, J. and Molina-Azorín, J.F., 2010. Levels of
quality and environmental management in the hotel industry: Their joint influence on firm
performance. International Journal of Hospitality Management, 29(3), pp.500-510.