Aston Martin: Factors Influencing Business Operations and Decisions

This report examines the internal and external factors influencing the business operations of Aston Martin, a luxury sports car manufacturer. The report begins with an introduction, followed by an analysis of internal factors such as financial and human resources, and their impact on the company's performance. It then explores external factors using PESTEL analysis, focusing on economic and technological aspects and their effects on Aston Martin's business. The report highlights the significance of both internal and external factors in shaping business decisions and overall success, emphasizing the importance of financial stability, efficient human resource management, and leveraging technological advancements. The conclusion summarizes the key findings, reinforcing the impact of these factors on the quality of products, investment levels, and the company's overall efficiency. The report concludes with a list of references.

Introduction To Business
Studies

Table of content
• Introduction
• Internal factors
• External factors
• Conclusion
• References

Introduction
This presentation is based on evaluation of internal and external
factors that have significant impact on decision making and other
operations of an organisation. The UK based company selected
for this presentation is Aston Martin which is a well known
British manufacturer of luxury sports car and Grand Tourers.

Internal factors
The main internal factors of Aston Martin that creates maximum
impacts on its business operations and decision making are as
follows:
• Financial resources
• Human resources

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Financial resource
Financial factors create significant impact on business and
performance of Aston martin as an adequate amount of finance
and monetary funds are required to meet various expenses to
ensures smooth function and production with an organisation.

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Humana Resource
Aston martin is a multinational company that employees a
large number of employees that have direct impact on its business
activities as they are the one who actually perform the various
activities for success of organisation.

External Factors
Use of PESTEL analysis is
made to analysis the impact of
external factors on Business
operations of Aston martin.

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Economical factors
The stable and rapidly growing economy of UK ensures
better profit and growth opportunity for Aston martin. But high
level of competition in Automotive sector is leading a threat for
Aston martin.

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Technological factors
The UK is having access to all latest technology and rapid
innovation are going on that has lead to positive impact on business
operation of Aston martin through enhancing its efficiency and also
got able to produce more creative and superior products.

Conclusion
In accordance with this presentation it can be concludes that both
internal and external factor save significant impact on business
operation. The financial and human resources impact the quality of
product and overall investment and performance level of an
organisation. Further, external factor like technology impact
business operation in a positive manner through enhancing
efficiency of business activities.

References
•Kamoche, K. N., 2019. Sociological paradigms and human
resources: An African context. Routledge.
•Cheah, S., Bellavitis, C. and Muscio, A., 2020. The impact of
technology complexity on the financial performance of R&D
projects: evidence from Singapore. The Journal of Technology
Transfer, pp.1-28.

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