This report examines the internal and external factors influencing the business performance of Aston Martin, a leading manufacturer of luxury sports cars. The analysis covers various internal aspects such as technological advancements, legal regulations, environmental considerations, corporate culture, value systems, and organizational structure. It also delves into how Aston Martin impacts the external environment through employment generation, resource consumption, and corporate social responsibility. Furthermore, the report utilizes PESTLE analysis to evaluate external factors including political governance, economic conditions, social trends, technological advancements, legal frameworks, and environmental considerations. The report concludes by emphasizing the significant roles of both internal and external environments in shaping the business operations and performance of Aston Martin, highlighting the interconnectedness of various factors and their collective impact on the company's success within the UK automotive industry.
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