Comparing Tourist Destinations: Appeal Factors and Characteristics

This presentation explores the factors that influence the appeal of tourist destinations, comparing established locations like the UK with developing destinations such as Brazil. The analysis considers various aspects, including cultural and physical features, attractions, infrastructure, and the overall visitor experience. The presentation highlights the significance of factors like visitor motivation, promotional techniques, and safety in shaping a destination's attractiveness. It also examines the impact of proximity to tourism-generating regions, cultural values, and the range of experiences offered. The conclusion emphasizes the importance of these elements in understanding and enhancing the popularity of tourist destinations. The presentation references academic sources to support its findings and conclusions.

Tourist Destinations

INTRODUCTION
The main aim of the current presentation is to understand the characteristics of
destinations affecting their appeal to tourists. In this regards, as a Junior Product
Analyst in the organization “Titan Travel”, the main role in this task is to give
presentation in regards with comparing the appeal of current leading tourist
destinations with the developing one. The final part will evaluate features affecting the
appeal to tourists.

3.1 Comparing the appeal of current leading tourist
destinations with that of currently developing tourist
destinations
 Features that appeals tourists
 Social, physical and cultural features
 Destination itself
 Various attractions and places
 Natural environment
 Heritage
 Accessibility
 Ability of the customer to go to such destinations

Destinations Appeal to customers
UK as leading
destination
 Comprise in the list of top 10 destinations of the world
 Rich culture
 Diversity in the physical features
 Largest employment generation through tourism
 Good transportation system

Brazil as developing
destination
 Destination in developing nations like Brazil is famous for their ecotourism
features
 The community is not yet socially developed and majority of people are
living below poverty line
 Diverse flora, fauna and natural parks attract tourists
 The infrastructure of the nation is at the developing stage still improved
facilities are being available to visitor
 6,588,770 tourists have visited Brazil last year

3.2 Characteristics of a tourist destination
affecting its appeal
There are many features of tourists destinations that affects its appeal it has on the
visitors and these are as follows:
 Motivation of the visitors – It includes the taste and preferences of the visitors to visit a
specified type of destination. For instance, if an individual wants to relax than they
will prefer to visit places with good beaches.
 Promotional technique – It also supports in attracting and aware people about the
place. It also includes reaching to the prospective visitors and offering them details
about the destinations.
 Rate of criminal activities – If there is lot of criminal activities at a particular
destination than it also affects the decision of tourists to select that location.

Continued…
Other than this, there are other features as well that affects the appeal of
the tourists destinations such as UK and France such as:
 Proximity of the tourism generating region
 Tradition, religion, customers and cultural values
 Destinations offers many choice to people such as mountain, rural,
urban, coastal, heritage, modern etc.
 Attractions available in UK and France

CONCLUSION
Thus, it can be said that the presentation has offered understanding about various
aspects related to tourism industry. Various features have been discussed that effect
the appeal being made by tourist destinations. Further, there were many issues
being found in the analysis such as proximity of the tourism, tradition, religion,
customer’s value and other social factors that impacts the popularity of tourists
destinations.

REFERENCES
 Leiper, N., 2009. The framework of tourism: Towards a definition of
tourism, tourist, and the tourist industry. Annals of tourism research. 6(4).
pp.390-407.
 Fletcher, J. and Fyall, A., 2013. Tourism: Principles and Practice. Sage.
 Frechtling, D., 2012. Forecasting tourism demand. Routledge.
 Haugland, S.A. and et.al., 2011. Development of tourism destinations: an
integrated multilevel perspective. Annals of Tourism Research. 38(1).
pp.268-290.

Thank You!!