Comprehensive Study: Apple Inc. Growth Factors in the Indian Market

This report investigates the various factors influencing the growth of Apple Inc. in India. It examines the company's business operations, market strategies, and the challenges it faces in a developing country context. The report delves into both internal and external factors, including economic conditions, consumer behavior, competition, and government regulations, to provide a comprehensive analysis. It explores the research aim, objectives, and research questions, along with a conceptual framework and methodology, including data collection through questionnaires and surveys. The study also considers the organization of the research, project budget, and schedule. The report aims to identify key factors impacting Apple's performance, offering insights into how the company can improve its operations, increase its competitive advantage, and enhance its productivity within the Indian market.

Running Head: FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 1
Factors Influencing the Growth of Apple Inc India
Name:
Institution Affiliation:

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 2
Table of Contents
Introduction......................................................................................................................................3
A detailed statement of the problem................................................................................................5
Research aim, objectives and research questions............................................................................6
Aim of research............................................................................................................................6
Research Question.......................................................................................................................6
The objective of the research study..............................................................................................6
Justification as well as prospect output of survey project...............................................................7
Conceptual structure........................................................................................................................8
Methodology along with presenting secondary data:....................................................................10
Literature Review.......................................................................................................................11
Data series along with well-structured questionnaires or surveys............................................11
Observing fundamental indicators of factors in India:..............................................................12
Methods of data analysis...............................................................................................................12
The organization of the study, project budget, and schedule........................................................13
Organization of the investigation...............................................................................................13
Gantt Chart.................................................................................................................................13
Budget of project as well as justification of budget......................................................................15
In summary....................................................................................................................................15
References......................................................................................................................................16

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 3

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 4
Introduction
Apple Inc. remains to be the most valuable corporation in the world by the wide margin.
It is the globe’s most visible as well as familiar client electronic products. Apple has remained as
investor preferred because of its firm development on revenue along with high come back on
asset. Although the company commenced its operations as customary computer organization, the
company currently plans together with manufactures the broad diversity of electronic plans that
comprise of Smartphone, tablets, TV sets, together with music players among other electronic
gadgets (Cross, 2018). Therefore, in India, Apple has the exclusive model of business operations
that it composes and plans restrictive programming and offers its working framework for the
greater part of its gadgets. The corporation has remained successful in its operations because of
its incredible innovating products along with different business strategies. Apart from all these
factors, the growth of Apple Inc. is still affected by various factors in India. It is evident that
Apple Inc is the global corporation that involved in processes of designing, developing, and
distributing consumer electronics, computer software, mobile devices, and personal computers
(Simon, 2018). The company is well established for different hardware that includes Smartphone
of iPhone, Mac computers, media player of iPod, and software like OS X, the web browser
known as Safari, along with the system of iOS of operations amid other vital software.
The company was established in early days of 1976 by Wozniak Steve, Wayne Ronald,
and Steve Jobs with the significant purpose of developing as well as selling computers. From the
time of its establishment, Apple Inc. has experienced consistency progress (Moren, 2018).
Currently, Apple Inc. remains as the second biggest organization that arrangement with data
innovation in the whole globe after Samsung Electronics in India as well as around global
community. Much the same as some other global enterprise, Apple's execution has been

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 5
fluctuating every once in a while. The variance happens because of a few factors in the creating
nations that rise up out of inside the association and those that show up from the outside
association (Rachagan et al., 2013). A few elements in the developing nations have made Apple
Inc. unsuccessful in its operations in India. For instance, in early days of 1996, Apple Inc. was
declared bankrupt and Steve Jobs who was one of the founder ‘Steve Jobs of saving the
operations of the company. Therefore, there is a need for appropriate studies to be conducted to
develop the balance between operations of Apple Inc. in India and factors that impact its
operations regarding external and internal factors in business operations (Al-Nimer, 2010).
Therefore, this investigation is conducted with the target of different investigative factors that
influence Apple Inc. operations in India.
The organization of this research proposal paper will include examination of a detailed
statement of the problem about different factors that affect the growth of Apple Inc. in India.
After that, it is followed by the exploration of varying research aims, objectives, and questions of
the survey (Cross, 2018). The other sections illustrate justification of the proposed output of the
survey project, conceptual framework, methodology and presenting secondary data, and finally
exploring the organization of the study, project budget and schedule necessary to conduct the
proposal efficiently.
A detailed statement of the problem
The emergence of ever increasing the growth of new ventures in business operations of
different electronic organizations like Apple Inc. has attracted much thoughtfulness regarding the
scholarly studies in India. In any case, little consideration has been given to effectively develop
firms compelled to battle firms forced to struggle against declining cases of turnover and

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 6
operational failures. The need of different organizations of this kind to reevaluate them and
accomplish the nonstop improvement it may be a more grave assignment than for new pursuits
(Hulme, Groom, & Heltzel, 2016). Such vigorous assignment comes about in light of the fact
that occasionally it is easy to explore new territory from beginning stage than really to change
the effectively existing business activities given the enormous measure of endeavors routed to
assess different advertising along with frameworks of production that the company needs to
replace. Even though several investigations have been completed on multiple factors that affect
operations of Apple Inc., there are almost none of the existing researches that can illustrate how
various factors affect operations of Apple Inc. around developing countries (Molla & Asa, 2015).
Therefore, this project targets at attaining out how different elements influence Apple Inc. in
India.
Research aim, objectives and research questions
Aim of research
The principal target of this research paperwork is to find out factors that influence the
growth of Apple Inc. in India. The primary concentration of this report work is on increase of
Apple Inc. the analysis would be based on different issues while its attempts to find answers to
how they affect the growth of Apple in India. Besides, this stud aim at to discover the
conceivable variables influencing a brand like Apple in creating nations like India and also to
comprehend the issues that have limited its development in such parts of the world
Research Question
The principal investigative questions that will be applicable as a guide for this proposal include:

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 7
i. What are aspects that influence growth of Apple Inc. in India?
ii. What are some of the internal factors in operations of Apple Inc affected by authorities
and individuals in India?
iii. Does the region have the different influence on the growth of Apple Inc. in India?
The objective of the research study
This research proposal remains to be substantially the investigative factor that impacts the
growth of Apple Inc. in India. The study is not unduly concerned with the reason why Apple Inc.
have located as they have in India, but rather in their experiences in India. The research on this
issue revolves around the following objectives:
i. To identify factors that impact on the growth of Apple Inc. in India
ii. To explore roles played by different authorities in India to influence the progress of
Apple Inc.
iii. To investigate how to come up with appropriate suggestion son how to promote as well
as encourage Apple Inc. development in India.
Justification as well as prospect output of survey project
Investigation of the factors that influence the growth of Apple Inc. in India remains to be
vital for the operations of this corporation for various reasons. This survey will aid the
management of company to recognize relationship of different external as well as external
factors in India that affect their operations as it recorded from the outcome of this study (Ismail,
2011). The idea of understanding various factors that affect the operation of multinational
companies in India and their result in operations of different production, distribution, and retail
sectors can help in disclosing the underlying rationale for Apple Inc. to either allow their services

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 8
to continue or to stop in those developing countries. Moreover, the research and its outcomes can
help Apple Inc. to focus on how to focus on understanding different factors in India in enhancing
their productivity, job performance of workers, and profit earned by the company in India
(Alozairi, 2018). If various factors that affect the growth of Apple Inc. are well address then the
management of the organization will be able to focus on the best way to focus on improving their
operations to increase their competitive advantage and productivity in the competitive
marketplace that deals with electronic gadgets. Besides, this investigation contributes to the
development of operations of Apple Inc. by ensuring that management has to follow so at it can
increase their operations (Yeung & Coe, 2015). Therefore, this proposal aim at assisting in
broadening the understanding of people and management of different operations on the effects of
various factors that either positively or negatively affect the growth of Apple Inc. in India.
By reviewing several research articles, it is evident that different investigators focused on
how various factors affect the growth of Apple Inc. regarding its innovation, the satisfaction of
customers, and solving operational problems. Besides, there have been limited studies on the
impact of different external and internal factors on development and advancement of Apple Inc.
in India. An investigation conducted by Wang & Wu (2014) explores the growth of Apple Inc. in
developing elements by illustrating how different factors boost its operations. Therefore, there
still exists a significant gap in the literature work concerning whether investing on India is
profitable for services and growth of Apple Inc or not and this remains to be the significant
rationale behind this critical investigation (Simon 2018). Therefore, this study will be essential
for further research as the outcomes can help in addressing the gaps on different factors that
affect the growth of Apple Inc. in India.

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 9
Conceptual structure
Different factors in India have the massive influence on the growth of various prominent
organizations that operates in such regions. Different factors both in external as well as internal
factors in operations of companies have different impacts on growth and establishment of
procedures of Apple Company (Bodle, 2017). It is clear that various elements have the
significant effect on the growth of Apple Inc. and how they manage their operations.
Accordingly, this investigative proposition will be finished with the help of broad writing survey
and achieve diverse criticism from the management of Apple Inc. that operates in India with the
aim to achieve the list o various factors that affect their growth both positively as well as
negatively. The explanation shall be performed by the use of survey and well-structured
questionnaires as the best method of collecting the data for analysis. The feedback received from
the involved parties in this research will help in offering different factors that have the massive
impact on the growth of Apple Inc. around India (Cross & Simon, 2018). The case of various
factors that affect operations of a multinational organization around developing countries will
remain to be entirely utilitarian for services of all Apple Inc. around India.
The company is well known for the activities that deal with sales of expensive products
to targeted clients, but because of their high quality, the products remain to have high consumer
demand in India than developing nations globally. The company was established in early days of
1976 by Wozniak Steve, Wayne Ronald, and Steve Jobs with the significant purpose of
producing as well as selling computers. From the time of its establishment, Apple Inc. has
experienced consistency progress (Childes et al., 2017). Currently, Apple Inc. stands as the
second largest company that deals with information technology in the entire globe after Samsung
Electronics. The crisis in the growth of Apple Inc. in India exposed the weaknesses in the

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 10
financial systems in these nations while demonstrating how interconnected as well as
interdependent economies are present in exposing vexing policy dilemma in operations.
Different factors that affect operations of Apple Inc. in India include cases of joblessness and the
vicious recessionary spiral, inequality, size of company and deregulation, misguidance corporate
structure of incentive, and globalization (Simon, 2018). Much the same as some other worldwide
organization, Apple's execution has been fluctuating every now and then in operations. The
fluctuation occurs due to several factors in the developing countries that rise up out of inside the
association and those that show up from the outside association. Several factors in India have
made Apple Inc. unsuccessful in its operations (Ifinedo, 2012). For instance, in early days of
1996, Apple Inc. was declared bankrupt and Steve Jobs who was one of the founder ‘Steve Jobs
of saving the operations of the company.
Operation of Apple Inc. in India suffers from different factors and there has been the drop
in demand for their electronic products and the tightening the operations in the competitive
marketplace. Recent literature articles indicate that factors that affect the growth of Apple Inc.
have enabled people to come up with various strategies for survival but more so only in the past
decades since the impact of these factors had much severe now than previous years (Mbayo &
Romeo, 2015). Some of the strategies used by management of company include external factors
and internal factors of these external factors that affect the growth of Apple include pricing,
competitors, and availability of the products that the company offers. The company has
concentrated on appropriate strategies as a correct approach to both factors in establishing the
reputation of the technology leader in India.

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 11
Methodology along with presenting secondary data:
The following research methodology will be applicable to examine the principal targets
of this investigative proposal efficiently. They include literature review, data series, and well-
structured questionnaires as a method of gathering essential data. The other way for analysis of
this topic will consist of the need of observing fundamental factors that affect operations of
Apple Inc. in developing countries (Fons, 2015).
For:
Literature Review
The use of in-depth investigation along with the analysis of relevant literature as well as
data available from different sources that comprise of Science Direct, Google Scholars, along
with journals by various authors will be used to gather essential data on the topic. The thematic
content analysis of these useful documents will be the primary point of focus to examine the
extent that different factors within India affect the growth of Apple Company (Snell, 2018).
Data series along with well-structured questionnaires or surveys
Several gathered data from a range of studies and data will be well scrutinized to offer the
idea concerning the growth of Apple Inc. when they operate in India. Factors like pricing,
competitors, and availability of the products that the company offers are the major factors that
affect the growth of this company in India. Additional to the above ideas, the well-structured
questionnaire will be prepared as well as handed out to Apple Company stakeholders to gauge
how various factors in India affect their operations (Hargis et al., 2014). The survey will help in
understanding what some of the critical factors that impact operations as felt by Apple Company
management as well as what are some of the strategies the company has been undertaking to

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 12
overcome and survive in different marketplaces in India. For instance, research respondents can
be asked to determine to what extent business of Apple Inc. in India had experienced the shift in
their growth (Moren, 2018). Eleven materials can be applicable in measuring different factors
that affect the growth of Apple Inc. using the five-point Linkers scale. For instance, numeric
figures will mean various opinions such as 1 = 'solid constructive outcome' to 5 = 'solid negative
impact. The use of these effects shows that different factors related factors in the growth of the
company to be pricing, competitors, and availability of the products that the company offers.
Observing fundamental indicators of factors in India:
The method can be applicable for examination of vital data from the international Bureau
of Economic Investigation that concentrates on the research and communication of different
factors that impact the growth of Apple Inc. in India. The use of such statistics can have specific
fundamental indicators that assist in affecting the growth of Apple Inc. in advance (Gilson &
Gordon, 2013). These ideas can be applicable by the company in India to develop essential
strategies to counter the influence of different factors in the development of this multinational
corporation.
Methods of data analysis
Two different ways used to analyze data of this research on factors that influences the
growth of Apple Inc. in India. For instance, this study will use both qualitative as well as
quantitative methods. Qualitative analysis method will make application of varying website
forums and surveys with economic advisors on factors that affect the growth of every
multinational in India especially while focusing on Apple Company. Besides, quantitative
analysis approach will make appropriate use of various figures excel sheets, pie charts,

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 13
mathematical together with statistical techniques of modeling present in online and through
scholarly articles (Al-Nimer, 2010). Moreover, methods applicable for analysis of data of
quantitative approach will be descriptive statistics that focus on obtaining the descriptive
statistics for the median, standard deviation, mean, and distribution of essential variables to focus
on how individuals clusters of values around the mean. This survey will consider the mixture of
all above research methodologies to land at correct result for issue illustrated in problem
declaration. From detailed research comprehension of literature review on topic as well as the
responses obtained through research and administering of well-structured questionnaires (Mbayo
& Romeo, 2015). It will also help in attaining vital facts that show different factors that influence
the growth of Apple Inc. around developing nations.
The organization of the study, project budget, and schedule
Organization of the investigation
The detailed organization of the research on examination of the topic will be as follows;
First Section will examine Research suggestion as summarized in this presentation
Second Section will focus on describing case examination of different factors affecting
operations of Apple Inc. in India in depth
Section Three will comprise of the details of essential research methodologies, the literature
review of the issue, data series along with surveys of collecting critical data, observing
fundamental indicators of factors affecting the growth of Apple Inc., and methods of analyzing
the received data.
Section four will report different Findings along with Analysis of the proposed survey

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 14
Section Five will tend to summarize the important outcomes and discuss their implications in
making Apple Inc. better prepared to survive different factors on India by majorly focusing on
fundamental strategic adoptions of Apple Inc. for survival.
Gantt Chart
Table below illustrates duration for entire plan to be finalized
Name of Task Day of
Starting
Final Day Duration (Days)
Project Proposal 10/8/2016 18/8/2016 8
Literature Review 19/8/2016 2/10/2016 45
Data Collection 3/10/2016 2/11/2016 30
Data Analysis 3/11/2016 28/11/2016 25
Final Submission of Report 29/11/2016 25/12/2016 26
Project
Proposal
Literature
Review
Data
Collection

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 15
Data
Analysis
Final
Submission
of Report
August September October November December
Budget of project as well as justification of budget
The budget of the project as well as the justification of budget
 The budget for the proposed survey is around four thousand dollars to complete the study
within the time frame as presented in the Gannt Chart. The research budget has been
specified for the following grounds:
 The literature review of this research needs to be undertaken through the use of essential
journal articles, use of different textbooks, along with online resources that are not free of
charge. The estimated cost of these articles can be about one thousand dollars.
 Collection of data in the form of well-structured surveys along with questionnaires
comprise of printing, traveling, along with posting charges. If e-mail addresses are
applicable, there is an opportunity of it ending up in the section of Junk Box of mail.
Besides, this remains to be the best approach that Apple Inc. can use in the collection of
data regarding the effects of factors in developing nations in the growth of Apple
Company. In cases where traveling in individuals might be impossible, the application of
posts can be availed that might cost approximately two thousand dollar

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 16
For appropriate accessing to charts, tables, Indian government figures for analysis of data,
some of the budget needs to be allocated to attain different factors that affect the growth of
Apple Inc. in India.
In summary
Purpose Estimated value to be Spent
Review of Literature $1000
Collection of Data $2000
Analysis of Data $1000
Sum of Estimated Budget $4000

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 17
References
Al-Nimer, D. (2010). An Exploratory Study on Factors Influencing the Adoption of Management
Accounting Practices in Developing Countries: Evidence from Jordan. SSRN Electronic
Journal.
Alozairi, M. (2018). Factors Influencing Economic Growth in Developing Countries.
International Journal of English Literature and Social Sciences, 3(2), pp.243-254.
Bodle, J. R. (2017). iTaxes: The European Commission's Apple Ruling Exposes Repatriation
Pitfalls. Texas International Law Journal, 52(3), 401-420.
Childes, J. M., Palmer, A. D., Fried-Oken, M., & Gravillea, D. J. (2017). The Use of Technology
for Phone and Face-to-Face Communication After Total Laryngectomy. American
Journal Of Speech-Language Pathology, 26(1), 99-112. doi:10.1044/2016_AJSLP-14-
0106
Cross, J. (2018). Apple Music wish list: 17 ways to improve the app and service. Macworld -
Digital Edition, 35(4), 126-134.
Cross, J. (2018). iOS 11.3: Power management, better AR, new Animoji, and more. Macworld -
Digital Edition, 35(3), 27-30.
Cross, J., & Simon, M. (2018). iOS 12: Fewer new features with focus on quality and
performance. Macworld - Digital Edition, 35(3), 31-34.
Fons, M. P. (2015). Commercial Choice of Law in Context: Looking Beyond Rome. Modern
Law Review, 78(2), 241-295. doi:10.1111/1468-2230.12115

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 18
Gilson, R. J., & Gordon, J. N. (2013). The Agency Costs Of Agency Capitalism: Activist
Investors And The Revaluation Of Governance Rights. Columbia Law Review, 113(4),
863-927.
Hargis, J., Cavanaugh, C., Kamali, T., & Soto, M. (2014). A Federal Higher Education iPad
Mobile Learning Initiative: Triangulation of Data to Determine Early Effectiveness.
Innovative Higher Education, 39(1), 45-57. doi:10.1007/s10755-013-9259-y
Hulme, E. E., Groom, D. E., & Heltzel, J. M. (2016). Reimagining Christian Higher Education.
Christian Higher Education, 15(1/2), 95-105. doi:10.1080/15363759.2016.1107348
Ifinedo, P. (2012). Factors influencing e-government maturity in transition economies and
developing countries. ACM SIGMIS Database, 42(4), p.98.
Ismail, N. (2011). Factors Influencing AIS Effectiveness Among Manufacturing SMEs:
Evidence From Malaysia. The Electronic Journal of Information Systems in Developing
Countries, 38(1), pp.1-19.
Mbayo Kabango, C. and Romeo Asa, A. (2015). Factors influencing e-commerce development:
Implications for the developing countries. International Journal Of Innovation And
Economic Development, 1(1), pp.59-66.
Molla, M. and Asa, E. (2015). Factors Influencing Contractor Prequalification Processes in
Developing Countries. International Journal of Architecture, Engineering and
Construction, 4(4).

FACTORS INFLUENCING THE GROWTH OF APPLE INC. IN INDIA 19
Moren, D. (2018). HomePod: Apple's smart speaker has plenty of room to grow. Macworld -
Digital Edition, 35(4), 119-122.
Rachagan, S., Terpstra-Tong, J., Terpesta, R. and Mahenthiran, S. (2013). Intangible Factors
Influencing Firm Performance in Developing Countries: Malaysian Evidence. SSRN
Electronic Journal.
Simon, M. (2018). 5 ways HomePod will beat Amazon Echo and Google Home (and 5 ways it
won't). Macworld - Digital Edition, 35(3), 94-98.
Simon, M. (2018). How Apple can turn the iPhone into an ultra portable MacBook Air.
Macworld - Digital Edition, 35(3), 82-85.
Simon, M. (2018). Siri vs Siri: What Apple's AI can and can't do on every Apple device.
Macworld - Digital Edition, 35(4), 47-57.
Simon, M. (2018). The HomePod's biggest problem isn't Siri, it's that it's too much like the
original iPod. Macworld - Digital Edition, 35(3), 99-102.
Snell, J. (2018). 4 tidbits we learned from Apple's record quarterly results. Macworld - Digital
Edition, 35(4), 7-10.
Wang, H., & Wu, S. (2014). Factors influencing behavioural intention to patronise restaurants
using iPad as a menu card. Behaviour & Information Technology, 33(4), 395-409.
doi:10.1080/0144929X.2013.810776
Yeung, H. W., & Coe, N. M. (2015). Toward a Dynamic Theory of Global Production Networks.
Economic Geography, 91(1), 29-58. doi:10.1111/ecge.12063