Questionnaire Design: Factors Influencing Conspicuous Consumption

This assignment features a questionnaire designed to explore the factors influencing conspicuous consumption, a phenomenon where individuals purchase luxury goods to display social status. The questionnaire is divided into three sections, covering shopping habits, agreement with statements related to luxury consumption, and demographic information. Questions address shopping locations, purchase frequency, motivations for buying prestigious items, and feelings associated with owning expensive brands. The survey also investigates the role of social influence, personal values, and cultural background in driving conspicuous consumption. The goal is to understand the underlying reasons behind this behavior and its impact on consumer choices. Desklib offers this document as a valuable resource, alongside a wide array of solved assignments and past papers, for students seeking to deepen their understanding of marketing and consumer behavior.

FACTORS INFLUENCING CONSPICUOUS CONSUMPTION
Questionnaire
Different people have different shopping behaviors. Some may be conspicuous consumers, while
others may be impulsive or compulsive shoppers. This questionnaire intends to gather
information on your shopping experiences and future plans. Kindly give sincere answers in the
spaces provided. The privacy and confidentiality of your responses are fully guaranteed and
participation is voluntary. You have twenty minutes to complete the questions, although the time
can be adjusted as per your request. Kindly ask for clarification for the questions you do not
understand and for our contact details in case you need them. Your feedback will greatly help us
in our research to determine the factors influencing conspicuous consumption.
The questionnaire contains three sections. Kindly give answers to all questions in each section.
Section 1
Kindly tick the appropriate (√)
1. Where do you shop?
 In high-quality shopping malls…………………………………..
 In retail stores……………………………………………………………
 I make orders online for delivery………………………………
 In executive shops……………………………………………………….
 Other (s). Specify………………………………………………………..
2. When did you shop last?
 One month ago……………………………..
 One fortnight ago…………………………..
 One week ago………………………………..
 Other…………………………………………
3. What was the most prestigious item(s) you went to buy apart from other products?
 A new phone……………………………..
 The latest brand car……………………
 A luxurious wristwatch………………………
 Expensive jewels…………………………….
 Other (s)…………………………………………
Specify……………………………………….
4. What was your motivation for buying the item (s) in question (2) above?
 I wanted a newer brand than the one I had at home…………………………..

 All my friends have it. I had to get it
too………………………………………………
 I want to look rich, so I had to spend on
it…………………………………………..
 I belong to a family of high social status. I had to buy it just to feel part and
parcel of my
family……………………………………………………………………..
 Other (s)
……………………………………………………………………………………
……….
5. Have you ever bought an expensive item (s) just to make your friends or competitors feel
bad? If yes, what was it?
 Yes…………………………….Item (s)
………………………………………………………………………..
 No…………………………………………………………………………………
…………………………………
6. Do you know what conspicuous consumption is? Give a brief explanation of your
opinion about it. (Is it good or bad?)
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………………………………………………………………………………………
………………….
Section 2
(Please indicate to what extent you agree with the following statements on a scale of 1
(Strongly agree) to 5 (Strongly disagree).
7. I love buying high-quality products that only a few people can
afford………………………………………………………..
8. I cannot put on any other brand of products apart from designer
ones…………………………………………………………..
9. My dad used to buy me luxurious things when I was growing up. I still continue with the
same trend………………………………………………………………………………..
10. I am a famous celebrity. How can I go shopping for low-quality brands?
………………………………………………………………………....
11. People of my race are usually associated with prestigious things. I usually buy them to
demonstrate loyalty to my race…………………………………………………………..
12. I only buy luxurious things to attract people’s
attention………………………………………………….

a. I strongly agree
b. I agree
c. I am neutral
d. I disagree
e. I strongly disagree
(Kindly indicate with a √ sign on the most appropriate option)
13. How does it feel when people see you walking around with expensive brands of items?
 Very exciting…………………………………..
 Somewhat exciting……………………………..
 Exciting………………………………………….
 Somewhat boring……………………………….
 Very boring………………………………………..
14. In what age bracket did you develop an interest in buying luxurious things?
 5 to 10 years……………………………….
 11 to 20 years……………………………..
 21 to 30 years……………………………..
 31 to 40 years………………………………..
 41 and above………………………………….
15. How do you feel when you admire an expensive and luxurious item yet you cannot afford
it then?
 Very frustrated………………………………………………..
 Somehow frustrated………………………………………….
 Frustrated………………………………………………………..
 Somehow pleased………………………………………………
 Very pleased……………………………………………………………
Section 3
(Please enter your demographic information in the spaces provided)
 Name (optional):
………………………………………………………………………………………
…
 Gender:
 Male…………………………….
 Female…………………………..
 Age
bracket………………………………………………………………………………
………………

 Race…………………………………………………………………………………
………………………
 Religion……………………………………………………………………………
……………………….
 Phone number (optional)
…………………………………………………………………………..
 Physical address (optional)
……………………………………………………………………………
 We really appreciate you for spending your time to share your
opinions, experiences, and routines on shopping. Thank you so much.