Empirical Study of Factors Influencing Online E-Shoppers in China

This project presents an empirical study on the factors that influence online e-shoppers' satisfaction in China. The research, conducted by a student, investigates various aspects including gender, age group, education, and online shopping experience. It explores the impact of price factors, convenience, perceived risk, and website design on e-shopper satisfaction. The study employs a survey questionnaire to gather data, analyzing how these factors affect consumer behavior and purchase decisions in the Chinese e-commerce market. The project further examines the influence of social media, time spent on shopping sites, and the importance of website features like loading time and saving options. Ultimately, the research aims to understand which elements are most critical in ensuring a positive online shopping experience for consumers in China, focusing on the first-tier cities.

The empirical study of factors that influence online E-shoppers satisfaction in China
Section1 General Information (Please choose the most convenient answer)
G0
1 Gender ☐ Male ☐ Female
G0
2 Age group (years) ☐ 18 -29 ☐30-39 ☐40-49 ☐50+
Which city do you belong to?
G0
3
Education
a. Up to High School
b. Diploma
c. Bachelor Degree
d. Master/Doctorate
G0
4 Years dealing with Online shopping ☐<3 years ☐3-6 years ☐7+ years
G0
5
Which of the following social media do you follow?
a. Social Networking Sites (e.g. Facebook)
b. Microblogging (e.g. Twitter)
c. Blogs/ Forums
d. Social Bookmarking Sites/ Social News (e.g. Reddit, Digg)
e. Photo & Video Sharing Sites (e.g. Flickr, YouTube)
G0
6
Time spent on shopping sites per week
a. 0 hour
b. 1-3 hours
c. 4-6 hours
d. 7-9 hours
e. 10 hours or more

SECTION B: Price factor and Convenience
SECTION C: Perceived Risk and Website design and features
Price factor
PR1 The price of the product has a crucial impact on purchase decision SD D N A SA
PR2 Higher discounts attract you to shop more SD D N A SA
PR3 You research for prices before purchases SD D N A SA
PR4 The online websites offer greater discounts and low pricing SD D N A SA
PR5 Online shopping assists in saving of travelling costs SD D N A SA
Convenience
C1 It is very easy to shop online SD D N A SA
C2 It can be accessed anytime SD D N A SA
C3 E-commerce helps in getting good products at desired price SD D N A SA
C4 The online shopping saves considerable costs SD D N A SA
C5 The online shopping offers comfort and greater design SD D N A SA
Perceived Risk
Online shopping is less risky SD D N A SA
The goods are similar to those shown on the website SD D N A SA
Online shopping returns are easy to get SD D N A SA
The payment methods are safe on online shopping SD D N A SA
Brand quality is consistent and risk of purchase is low SD D N A SA

SECTION D: E-shopper satisfaction
Web design and features
The online shopping websites are designed very well. SD D N A SA
The design of the website induces and individual to shop more SD D N A SA
The features of the website influence purchases SD D N A SA
The loading time of the page affects your perception SD D N A SA
The saving cart and Wishlist option helps in better decision making SD D N A SA
E-shopper satisfaction
Online shopping satisfies your needs SD D N A SA
Online shopping assists in getting good prices SD D N A SA
Online shopping provides value for money SD D N A SA
The online shopping allows to voice opinion post purchase SD D N A SA
Eshopping features and saving options assist in better experience SD D N A SA
Do price factors and convenience influence E-shoppers
satisfaction in the first tier cities of China?
S
D D N A SA
Do website design ,features & perceived risks influence E-
shoppers satisfaction in the first tier cities of China S
D D N A SA