Butlin's: Exploring Consumer Behavior in the Hospitality Sector

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Added on  2023/01/06

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This presentation examines the factors influencing consumer behavior within the hospitality industry, using Butlin's as a case study. It explores cultural, social, personal, and psychological factors that shape consumer decision-making. The presentation also highlights the impact of technological advancements, particularly the internet, on customer awareness and behavior, and the shift in power from marketers to consumers. It concludes that understanding consumer behavior is crucial for businesses to adapt to changing trends and leverage opportunities, especially within the digital landscape. References are provided to support the analysis of consumer behavior in hospitality revenue management, hospitality marketing, and consumer behavior in hospitality and tourism.
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