Hospitality Consumer Behaviour: Cultural, Social Factors & Trends

This presentation provides an overview of hospitality consumer behaviour, focusing on the various cultural, social, personal, and psychological factors that influence customer decision-making, using Holiday Inn as an example. It explores how digital technology and social networking have transformed consumer trends, including instant communication and demand transparency. The presentation concludes by emphasizing the importance of understanding these factors to achieve organizational goals and objectives and references academic sources to support its analysis. Desklib offers a wide range of similar solved assignments and study resources for students.

HOSPITALITY
CONSUMER
BEHAVIOUR INSIGHT

Table of content
• Introduction
• Different cultural, social, personal and psychological factors
• Explore how consumer trends are changing
• Conclusion
• References

Introduction
Hospitality industry is a very vast industry and it consist of various products and services
such as lodging, food and drinks, hotels, event planning, travelling and many more. There
are many companies which is dealing in this sector and it is important for an organisation to
provide high quality product and services in order to attract more and more customers.

Different cultural, social, personal and psychological
factors
There are many factors which includes consumer behaviour as well as their attitude. The
major factor which have huge impact on decision making of customer in order to chose
product and services. Holiday Inn company is providing high quality of products and
services so that they can attract more and more customer towards business. The major
factors that influences attitude as well as behavioural of consumers are cultural, social,
personal and psychological factors.

Cont.…
• Cultural factors
• Social factor
• Personal factor
• Psychological factor

Cont.…
• Cultural factors: Culture will have huge impact on decision-making as well as attitude of
a person which purchasing any product and service. This factor consists of culture, sub
culture, religion as well as other factors. An individual will take decision as per their
culture as it will have impact over their attitude, mind set as well as behaviour. Consumer
belongs to different culture groups and each culture have different beliefs, costumes and
behaviour that will affect their purchasing decisions.

Cont.…
• Social factor: This factor consist of family, friends, reference group, status and other
factor. Social factors are those factors which influence the behaviour of consumer as well
as affect their decision making. Holiday Inn company is targeting different groups
segment and consumers which belong to family and adult group will be majorly affected
by the social factor.

Cont.…
• Personal factor: This is one of the important factor that will have impact on the decision
taken by a consumer as well as their behaviour. Personal factor consist of various
components such as income, age, lifestyle, occupation etc. All of these factors will affect
there purchasing behavioural as a consumer will take decision as per their personal need
and wants.

Cont.…
• Psychological factor: Psychological factor consist of different factor which will have
impact in consumer behavioural as well as their attitude towards products and services of
organisation. This factor consist of perception, learn, experience, attitude and beliefs as
well as motivation. Mind set of a person as well as their attitude towards to product and
services offered by respective company will have huge impact on purchasing decision.

Explore how consumer trends are changing
Digital technology play a crucial role in conducting business activities as it will have huge
impact on organisation. This is very helpful in conducting business activities in more
effective and efficient manner. Digital technology does not have only impact on business
but it is also affect the consumer behaviour.

Cont.…
There is huge changes in consumer trends due to implementation of digital technology. This
will transforms business activities as well as help organisation to gain new business
opportunities. Different customer trends that are changing due to the impact of digital
technology in Holiday Inn company.

Cont.…
All of these impact are mention below in detail.
• Social networking: There are various social networking sites which have impact on
consumer behaviour as well as their decision-making. This is new consumer trend and
motive of individual are part of this trend. Social networking sites provide various
opportunities to conduct its business operations in more effective and efficient manner.