HI6008: Job Satisfaction Factors in Sydney's Hospitality Business

This project investigates the factors influencing job satisfaction among employees in Sydney's hospitality businesses. It outlines the project's objectives and scope, which include identifying key factors, exploring relationships between job characteristics and satisfaction levels, examining the impact of pay, age, and gender, and measuring overall satisfaction. The research employs both qualitative and quantitative methodologies, detailing the processes for data collection, analysis, and ensuring reliability and validity. The project also acknowledges limitations such as time and resource constraints. The ultimate goal is to provide insights that can help hospitality businesses improve employee satisfaction and, consequently, service quality. Desklib provides a platform for students to access similar projects and solved assignments.

Running head: BUSINESS RESEARCH METHOD

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Table of Contents
Introduction......................................................................................................................................3
Project scope....................................................................................................................................3
Literature review..............................................................................................................................4
Research questions...........................................................................................................................5
Research Design and Methodology.................................................................................................6
Qualitative research......................................................................................................................6
Quantitative research....................................................................................................................7
Research Limitations.....................................................................................................................10
Research plan.................................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

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Introduction
The hospitality business is leading business around the globe that facilitates good revenue to the
country. This sector aids in the growth of economy in the nation. Sydney is one of the top
destinations for the tourism amid different places in around the world. It is identified that tourism
and hospitality business are highly associated with each other. There is an increment in a
number of tourist in the destination as compared to restaurants, hotels, and motels. There are
thousands of restaurants with hotels which are engaged to sell the product to their client.
Furthermore, there are thousands of people who are employed in the hospitality sector. The key
intention of this research is to assess the significant factors that affecting the job satisfaction of
employees working in a hospitality business in Sydney (Akinyel, 2010). It also assesses to what
extent the hospitality business satisfies its employees.
Project objective
 To find out the factors affecting job satisfaction in the hospitality business in Sydney
 To find out the relationship between job and the level of job satisfaction among workers.
 To find out the relationship between pay and the level of job satisfaction among workers
 To examine the most important factor among other for job satisfaction
 To identify the impact of age and gender on job satisfaction
 To measure the satisfaction level of workers in Sydney
Project scope
This project has a wider scope for assessing the how much workforces are satisfied with that job.
This research may be effective for hospitality sector to conduct the further investigation. It is also
effective for assessing the satisfaction at the employee’s level with regards to the job. This
research is beneficial for the company to recognize the field of dissatisfaction on the job of

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employees. It is beneficial for making a managerial judgment for the company (Hameed and
Amjad 2009).
Literature review
The hospitality company in Sydney is wider sector around the city. It has created thousands of
jobs to millions of an individual in Sydney. Hospitality outlet like hotels bars, clubs, motel,
hotel, restaurant, and pubs. It is summarized that fast food services provide different jobs such as
housekeepers, chef, waiters, porters, bartenders and kitchen hand workers. There are several
five-star hotels in the city such as Hyatt Regency, Four Seasons, Radisson, Hilton, and Sheraton.
There are also different fast food chains such as Mcdonalds, KFC, and Hungry Jacks. It is
engaged to facilitate the leisure time to tourists with local people, and food and beverage to the
customers (McPhail, et. al., 2015).
It can be also summarized that the relationship between employees and their boss depends on the
management of supervisor and their overall working behavior in the workplace. Compensation
and benefits are defined as all sorts of financial returns, benefits, and tangible facilities that all
employees are received. Wages and salary could be dealt with reference to cash and certain
benefits that can be offered indirectly via health insurance, pension and paid time off (Lee, Back,
and Chan, 2015).
It can be also summarized that the term of stress could be featured as a deviation from usual
physiological and mental working practices caused by instant demand and wide categories that
employees in a business are tolerated. Work performance of employees can decline in case of
stressful conditions. The job stress issues among employees can decline the profitability, quality
and business survival (Huang and Rundle-Thiele, 2014).

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It can be evaluated that pay can persuade the job satisfaction. It could meet the demand and
needs of employees. It serves as a signal of attainment and source of recognition. This can gain
the job satisfaction. Motivation is a willingness of a person to exert the effort for accomplishes
the goal of the company and this effort could be beneficial for completing the needs of an
individual. Thus, it is stated that every organization’s employees have their own requirement and
desires as they work hard and perform better for attaining the needs (Tracey, et. al., 2015).
Justification of research problem
A company should focus on the factors affecting job satisfaction among workers in the
hospitality business in Sydney. These factors have a positive impact on the hospitality sector of
Sydney. This research is used to measure the job satisfaction of employees in hospitality
business of Sydney.
Literature gap and opportunity
A researcher will focus on the factors affecting job satisfaction among workers in the review of
the literature. It will also provide the opportunity for measuring the job satisfaction among
employees. But, there is a large number of participants who have not interested to share their
opinion about research concern. Further, due to the high amount of cost, some articles will be
used as it creates a gap in the literature review in terms of pooling depth information regarding
research issues (Tracey, et. al., 2015).
Research questions
Primary question
 What are the factors affecting job satisfaction in the hospitality business in Sydney?
 What is the relationship between job and the level of job satisfaction among workers?
 What is the relationship between pay and the level of job satisfaction among workers?

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Secondary question
• Which factor could create job satisfaction among other?
• How age and gender have an impact on job satisfaction?
• How can satisfaction level of the workers measure in Sydney?
Research Design and Methodology
Qualitative research
Chart 1: Qualitative research process
(Sources: Deery and Jago, 2015).
The above chart illustrates that an investigator will go through the four phases of qualitative
research. An investigator will discover and make planning regarding the research. In the next
research process, screening criteria for recruitment will be used for approving screener for
research. Discussion guide and homework will be deployed in the third phase for effectively
conduct the research (Lu, et. al., 2016). In the last research process, research groups will be
conducted for presenting the final report.
Approaches to reliability and Validity

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A researcher will implement the inductive approach because research issue is subjective. This
approach will be suitable for constructing the conceptual knowledge about an aspect of the
investigation. Therefore, this research approach will be vital for enhancing the reliability with the
validity of research issues (Lim, Loo, and Lee, 2017).
Sampling and Sample Size
Non-probability sampling tool would be used by an investigator to complete the investigation as
this research issue is qualitative in nature. In this technique, open-ended questionnaire structure
would be applied to conduct the interview on participants (Vanhove, 2017). With the purpose of
this research, 6 HR manager will be selected as a sample size from hospitality business of
Sydney.
Data Collection Method
Primary data will be sourced for gathering the qualitative information. In this way, both
interview and survey through questionnaire will be used for sourcing primary data. Hence, it is
significant for capturing the depth information from the predetermined size of samples
(Robinson, et. al., 2016). This method will be chosen because it provides the new with first-hand
facts and figures about research issues.
Variables Specifications
There are several types of variable, which could be used in this research. These are dependent
and independent variable. Under this investigation, the independent variable is hospitality
business of Sydney and the dependent variable is job satisfaction of employees (Chiang, Birtch,
and Cai, 2014).
Quantitative research
Chart 2: Quantitative research process

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(Sources: Sweeney, Armstrong, and Johnson, 2016).
As per the chart, it is identified that a researcher will address the issues and purpose of research
in the first stage. After that, it will formulate the hypothesis regarding the research issues. It will
create the literature review as per the research objectives. A researcher will create the literature
review as per the research objectives. Under this research, a researcher will choose the sample as
well as implement the research instrument before performing the investigation. Under this
research, a researcher will choose the sample and execute the research instrument before carrying
out the investigation. In the next process, legal ethical consideration would be included in the
research design (Anitha and Begum, 2016). After that, information would be pooled as well as
assessed by using several sources. In the next process, the budget would be estimated in the
research discussion.
Research Instrument

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Secondary sources will be applied by a researcher for completing the research such as academic
publication, journal article, textbooks, online website, and offline material. This technique would
be implemented by an investigator for supporting the primary information (Ayeh, et. al., 2016).
Quantitative Data Analysis Process
Chart 3: Quantitative data analysis process
(Sources: Anitha and Begum, 2016).
As per the chart, it could be demonstrated that data preparation is the first stage in which data is
arranged for research. In the next process, data will be filtered from different alternative to
choose right information regarding research concern. Subsequent, researcher will gain their
knowledge regarding recoding, means, and frequencies. Under the fourth step, data is measured
by answering the research question, crosstabs, and statistics. Later, graphics about pooled data
will be presented through Ms-excel. In next process, data will be interpreted to understand the
research issue in a comprehensive way. In the last research process, data will be discussed by a
researcher (Sweeney, Armstrong, and Johnson, 2016). On the basis of these discussions, the
researcher will recommend improving the research.
Sampling and Sample Size
Probability sampling technique will be selected in this investigation as it can decline the chances
of partiality from the survey through a questionnaire. For collecting the survey through a

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questionnaire, a researcher will choose 55 employees who engaged in hospitality business of
Sydney.
Reliability and Validity of Data
An investigator will implement the survey through a questionnaire for analyzing the reliability in
end outcome of factors affecting job satisfaction of worker. The qualitative information would be
assessed by literature review to improve the reliability and validity of research outcome in a
systematic mode (Anitha and Begum, 2016).
Research Limitations
There are certain research limitations, which may affect the researcher during the research such
as inadequate time, funds and resources. Another limitation is inadequate sample size for
capturing the information through a survey questionnaire. A researcher would be liable to keep
the respondent’s privacy. Therefore, these limitations can affect the outcome of research
(Chiang, Birtch, and Cai, 2014).
Research plan
Research
milestone
Initial
Day
Last Day Duration
(Days)
work on
research
proposal
5/20/2018 6/3/2018 13
Review of
literature
6/4/2018 8/10/2018 66
Data collection 8/11/2018 10/11/2018 60
Data analysis 10/12/2018 11/12/2018 30
Final report
submission
11/13/2018 12/14/2018 31

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work on research proposal
Review of literature
Data collection
Data analysis
Final report submission
5/20/2018
6/4/2018
8/11/2018
10/12/2018
11/13/2018
13
66
60
30
31
Gantt chart
Initial Day
Duration (Days)
Conclusion
From the above discussion, it can be concluded that job satisfaction of workers can enhance the
service quality in the hospitality business of Sydney. Managers are focused on offering a wide
category of services to their employees for satisfying them in the hospitality business of Sydney.
It also emphasizes on the factor affecting job satisfaction in the hospitality business of Sydney.
These factors should be considered by employees to satisfy the employees. It would be also
beneficial for a business to get success.

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References
Akinyel, S. T., 2010.The influence of work environment on workers' productivity: A case study
of selected oil and gas industry in Lagos, Nigeria. African Journal of Business Management, 4,
(3), pp.299–307.
Anitha, J. and Begum, F.N., 2016. Role of organizational culture and employee commitment to
employee retention. ASBM Journal of Management, 9(1), p.17.
Ayeh, J.K., Au, N. and Law, R., 2016. Investigating cross-national heterogeneity in the adoption
of online hotel reviews. International Journal of Hospitality Management, 55, pp.142-153.
Chiang, F.F., Birtch, T.A. and Cai, Z., 2014. Front-line service employees’ job satisfaction in the
hospitality industry: The influence of job demand variability and the moderating roles of job
content and job context factors. Cornell Hospitality Quarterly, 55(4), pp.398-407.
Dedeoğlu, B.B. and Demirer, H., 2015. Differences in service quality perceptions of stakeholders
in the hotel industry. International Journal of Contemporary Hospitality Management, 27(1),
pp.130-146.
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance, and retention
strategies. International Journal of Contemporary Hospitality Management, 27(3), pp.453-472.
Hameed, A. and Amjad, S., 2009. Impact of office design on employees’ productivity: A case
study of banking organizations of Abbottabad, Pakistan. Journal of Public Affairs,
Administration, and Management, 3, (1).
Huang, Y.T., and Rundle-Thiele, S., 2014. The moderating effect of cultural congruence on the
internal marketing practice and employee satisfaction relationship: An empirical examination of
Australian and Taiwanese born tourism employees. Tourism Management, 42, pp.196-206.