Global Events: Evaluating Key Factors Shaping the Events Industry

This report provides a comprehensive analysis of global events, exploring their diverse types, structure, and organisation. It examines hallmark events like the Chelsea Flower Show and mega-events such as the Wimbledon Championship, detailing their structure, organisation, and impact. The report identifies social, environmental, and economic factors influencing the event industry's development at both local and global levels, including the impact of events on local communities, tourism, and employment. It evaluates the key factors that have shaped the events industry, highlighting the role of public and mega-events within society and the challenges of managing large-scale events. Furthermore, the report discusses the value, impacts, and legacy of global events, referencing the London Olympics 2012 as a prime example of positive event legacy through infrastructure improvements and enhanced amenities. It touches upon management strategies for responsible event development and critically evaluates the impact of global events on the environment, emphasizing the need for responsible event improvement strategies. This document is available on Desklib, a platform offering a range of study tools and solved assignments for students.

Global Events

Table of Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY ...........................................................................................................................................3
Different diversity of global events including their structure, organised and place...........................3
Factors that influenced that developed of event industry on both local and global level.................4
M1 Evaluation of the key factors that have influenced the development, structure and
organisation of the events industry and the role of different events within our society...................6
D1 Critical evaluation techniques, show the key factors that have influenced and shaped the
events industry and the role they play in society..............................................................................6
TASK 2....................................................................................................................................................8
P1 Evaluation that shows the value, impacts and legacy of a range of global events together with
the environment in which they operate............................................................................................8
P2 Management strategies used to support responsible event development, across a range of
global events....................................................................................................................................11
Critical evaluation of specific management strategies across rage of global events........................13
Critical evaluation of the impact of global event on various level of the environment and
evaluation of responsible event improvement strategies...............................................................13
CONCLUSION.......................................................................................................................................15
REFERENCES.........................................................................................................................................16

INTRODUCTION
Global event is described kind of events which are organised on international level where
individuals from several nations participate. There are several types of global events such as
mega events, private, charity and others which attracts media as well as helps in enhancing
economy (Cobanoglu, Doğan and Güngör, 2021). Various types of global events assist host
countries in organising and developing their economy so that they could also get recognition
on international level. These events also attract large base of people which help host countries
in creating awareness about their culture and values. The following report focus on
determining different types of global events along with their structure and how they have
been organised. The report also covers elements which could impact growth of global events
on international and national level. Furthermore, values, legacy and influence of international
events is also mentioned in this report along with managements strategies that are being
utilised to develop events.
MAIN BODY
Different diversity of global events including their structure, organised and place
There are several kinds of international events which are organised on national and
international level that helps countries in enhancing their economy. Different types of global
events include education, sports, corporate, environments and various others. Some of the
global events are explained below in detail:
Hall mark events
These types of events help host countries in identifying opportunities to secure great
prominence in the market place. These events are culture, fairs, sporting and exposition
events of global level that are organised on either every day or one-off basis. These events are
organised to create awareness among people and enhance profitability in the market. For
instance, Chelsea flower show in the UK is defined as hallmark event which is a leading
gardening charity.
Structure: There are different methods by which events are structured in order to gain
profitability and execute strategies (Chaurasia, Verma and Sinha, 2020). These events are
hosted and staged by event management that are useful for success and growth criteria of
certain projects. Hallmark events are associated with management organisations because they

are considered as professional individuals who could be able to provide effective structure to
events.
Organisation: Hall mark events are organised on international level in order to attract large
base of customers and creating awareness about culture of host countries. For instance, the
Chelsea flower show in the UK is organised by Royal horticulture society.
Places where these events are organised: The main contribution of hall mark events is in
growth and development of society. These events are organised in order to maintain certain
destination and identifying cultural diversity in different countries.
Mega events
These are another type of events which are organised at large spaces in order to grab
attention of international media and people across the globe. These events help the host
country in enhancing their economy and create awareness on international level. These events
are organised by developing competitive bidding among different nations and include broad
range of customers, sponsors and nations. Wimbledon Championship in the year 2019 is also
considered as mega event which was organised in London (Jones and Ponzini, 2020).
Structure: These events are organised on international level that are associated with event
industry suppliers which are utilised to make large and complicated sector to result into broad
range of suppliers. This structure is useful for mega events because these are organised to
build internal part of the industry.
Organisation: These mega events are planned by the event industry and are capable to
organise their activities by competitive bidding. For instance, Wimbledon Championship was
organised in the year 2019 that held at All England Lawn Tennis and Croquet Club in
Wimbledon, London, UK.
Places where these events are organised: These mega events help host countries in
developing their infrastructure and enhance their economy as well as tourist market. These
events also assist countries in promoting their culture and bringing diversified culture at one
place (Zisopoulou and Panagoulia, 2021).
Factors that influenced that developed of event industry on both local and global level
There are various events which are organised by various nations in order to assist their
whole performance and growth. There are various components that are accessible for

acquiring greater impact towards local and international events. All these are managed and
organised by domestic and international companies. There are several factors which could
impact the functioning and development of global events on national and international level
which are explained below:
Social factors:
These components are associated with social issues arise in society that could
influence people of countries where events are organised. These elements could influence
events positively and negatively according to the type of assemblage that facilitate events.
These elements possess power to impact wide range of group and also create significant
consequences on their lives. For example, when event is held on domestic level than it
involve several shareholders which include local leaders, representative, local community and
other people who are interested in the event (Lucarini and Gritsun, 2020). These shareholders
possess diversified opinions and interest which they represent in-front of each other that
assist in creating as well as developing their community. On the other hand, on international
level these events help in improving quality of lives, increasing social relationships, creating
foreign opinions and generate awareness towards various social components such as
organising events no global level about “Women Rights” than it could create gaining
knowledge regarding rights of women.
Environmental factors:
These components involve elements that could influence environment while
managing an event that organisers have to make sure which would does nor develop negative
impact no planet. Common negative influence that comes under environmental factors such
as noise, pollution and many more elements which contaminate environment factors. For
instance, in the year 2020 due to COVID-19 many event organisers have to face difficulties
in organising events as government issued several regulations and implemented lock-down as
well as banned travelling. Due to this pandemic people avoided social gathering which highly
impacted events on national and international level (Günnemann-Gholizadeh, 2018). The
pandemic also impacted people associated with event industry which minimised profits as
well as growth of this sector.
Economic factors:

These components are associated to economic factors of a country which are
responsible for hosting an event. Events give several benefit such as enhance occupation and
economy for the host city or country along with encompassing areas in which events are held.
For example, when events are organised on domestic level they assist in providing
employment for domestic people, increase better possibilities for local providers along with
developing awareness among citizens of the country about local culture. When events are
organised on global level, citizens of different nations attend them which helps host country
in enhancing its tourism industry that results into increasing of economy (Hilal, 2020).
M1 Evaluation of the key factors that have influenced the development, structure and
organisation of the events industry and the role of different events within our society
Enlargement of event business at international level has given several possibilities for
host countries possessing better platform for presenting their experts, talents, abilities,
investors and new business opportunities. The international media coverage of these events
give a better level for all individual and host nation to represent their innovation and abilities.
Even industry produce opportunities for facilities, providers of commodities, infrastructure
and resources. Public events are held in form of mega event or community event that are
organised by host countries (Lin and Xu, 2019). Therefore, within society communities are
considered as important stakeholders which should be considered by even managers while
organising the event. These events give opportunities for local communities to increase funds
but they could also develop conflicts and disagreements regarding their priorities. In terms of
mega events, many individuals from different countries participate and some became
spectators where they enjoy event but sometimes it becomes difficult for organizers to handle
search large event smoothly.
D1 Critical evaluation techniques, show the key factors that have influenced and shaped the
events industry and the role they play in society
Even business enterprise has been impacted by several components which indirectly or
directly influences its business strategies. Elements such as economical technological, social
and various others play a very important role in constructing this industry. As these
components make it accountable to follow all regulations and rules executed by government
or society in order to make sure that the event will be organised in ethical manner. There are
several tools and techniques that this industry implements in order to increase its growth. For
instance, the Excel London utilise digital marketing strategies to market its event on different

online platforms. This technique assists the company in gaining large base of customers along
with increasing awareness about the brand.

TASK 2
P1 Evaluation that shows the value, impacts and legacy of a range of global events together
with the environment in which they operate
Event industry is considered as largest industrial sector on global level which assist
countries in enhancing economy, providing employment and increasing GDP of the world.
For example, within event industry, business events possess direct influence on all
components such as citizens included in this industry is almost 1.5 billion from around 180
nations. These events produce around $1.07 trillion of direct payment which involves amount
to travel and plan along with other expenditures like by exhibitioners. The employment
produced by business event is approximately 10.3 million on international level and increase
GDP by around $621.4 billion (Global Economic Significance of Business Events, 2018).
Within micro environment, this event industrial sector is accountable for success and growth
of any company included in community or hallmark event. More number of people end
members of community could be attracted towards event industry if managers pay their focus
on right business opportunities and human interest, events are considered as that kind of
business which have face to face communication with clients and it becomes important for
the industry to create value instead of just merchandising it. On international level, event
business enterprise has made almost $280 million influence on economy. The international
industry produced approximately 1.7 million employments across the globe and almost 260
million individuals have attendant trade display annually. Approximately 48% individual
experience that face-to-face communication is move valuable because it makes easier for
them to understand events (The Global Importance of The Events Industry, 2016).

Figure 1. Global impact of Exhibition and Event industry, 2016.
Event legacy is described as long-term return on finance for those countries who are
hosting an event and is in essential component for producing and event management
company for managing a mega event. By acquiring knowledge about influence of legacy,

even planner could understand strategies to attract more investors and providing sustainable
along with long lasting events (Kuznetsov and Zhuravleva, 2018). For example, London
Olympics organised in the year 2012 is considered as best example of event legacy. Due to
this game the city was able to improve its infrastructure, enhancement of amenities, given
new venues and in housing in the areas surrounding Olympic Park. This game also influenced
the country in terms of economic factor such as it enhanced economy of the UK
approximately €14.2 billion in 2 years after the Olympics. As per Oxford economics, the total
economic influence of Olympics on the country will be around £28-£41bn by 2020 (What is
event legacy?, 2017).

P2 Management strategies used to support responsible event development, across a range of
global events
There are several administration techniques executed by event organizers file
coordinating various types of events on international level. Some of these techniques are
mentioned below
Economic strategy:
It is very important for event organizers to make an accurate budget before organising an
event which completely depends on demands of customers. A budget is described as detailed
documentation of activities that will happen in event along with its costing which will be
required to complete them. Creating a budget will assist the event organizers in controlling
revenues and expenses along with helping them in analysing how successful an event could
become. When a budget is being created by the event planners, they identify all revenues and
expenses that are needed for organising an event (Patricola and Wehner, 2018). Budget also
involves expenditures that will be spent on individuals who are coming from other countries,
Amount outlay spent own services along with spending by sponsors. As per the records of
professional convention Management Association around 36% of total income are spend on
food and beverages.
Figure 2. Most Common Expenses Meetings and Events, 2017

The above provided statistical data presence expenditures that has been spent by event
organizers on several components of an event. This represents that approximately 36% of
budget is being spent by the event organizers on food and beverages on the other hand around
16% is paid on audiovisual facilities. Around 10% was spent on labour, approximately 9% on
employee travel, almost 8% on promotions, around 8% on entertainment, 7% on rent of place
and 6% on registrations (Event Budget Basics: Everything You Need to Know. 2017). These
meetings of events are mainly dependent on background of people who attend events
therefore it is very essential to make sure by the event organizers that budget is being spent
appropriately which adds value to the target audience of an eve
Ethical strategy:
There are several ethical accountabilities that must be considered by event organizers while
organising an event. If any event is plan to be organised in places of hurricanes, flood or any
other natural disaster then it becomes important for event planners to must possess disaster
preparedness plan in order to ignore any further circumstances (Jia and Zhao, 2019). It is the
responsibility of companies who are organising an event to take all important and necessary
strategies to ensure safety of people. For instance, in current times COVID-19 has majorly
influenced event industry where people now prefer to attending those events which are
properly being sanitised and have sanitizers provided by the organizers.
Sustainable Management strategies:
This technique is also known as green events that describe events are managed or held in a
particular way that they minimise uses of resources so that impacts on environment could be
reduced (Famiglietti, Michalak and Konings, 2021). The focus would be given to those
events of event management in companies that are responsible for causing less impact on
environment. Even planners select resources that could be easily manufactured and are
Reusable. For instance, the waste administration Phoenix Open is a yearly PGA tournament
that is being held in Arizona in the year 2018 where a large number of people attended this
event that represents eco-friendly waste disposable technique could become prospering
(SUSTAINABLE EVENT MANAGEMENT: DEFINITION, EXAMPLES AND
RESOURCES, 2021).
Critical evaluation of specific management strategies across rage of global events.
The strategy of a management is playing a significant role of a firm to establish their
set of objectives that are needed to achieve a desired objective. The strategy of a management