Factors Affecting Tourism Behavior: A Titan Travel Case Study Analysis

This report examines the contemporary travel and tourism industry, focusing on factors that influence tourism behavior and customer motivation. It begins with an introduction to the industry, highlighting its significance and the role of companies like Titan Travel. The report then delves into various factors impacting tourism behavior, including social, geographical, and cultural influences. Furthermore, it explores models of motivation, such as Maslow's hierarchy of needs, to understand how these models can influence consumer decision-making within the travel sector. The analysis aims to provide insights into how travel companies can better understand and cater to their customers' needs and preferences. This assignment from Desklib offers a comprehensive overview of these critical aspects of the tourism industry.

The
Contempor
ary Travel
and
Tourism
Industry

Table of Content
– Introduction
– Different factors that affect tourism behavior
– Models of motivation

Introduction
Travel and tourism industry is one the largest industry which is providing different
product and services to customers. This industry is considered as major part of
hospitality sector and it is very helpful in providing employment as well as help in
country growth. Tourism sector consist of those organisation that is offering various
types of travelling product and services to customers. Company chosen for this
report is Titan travel.

Different factors that affect tourism
behaviour
There are various factors which has impact over the tourism behaviour and it is
affecting the behaviour of customers. It is very important for an organisation to
analyse as well as evaluate different factor so that company can take better business
decisions. Determining all those factor which will affect the tourism behaviour of
Titan travel company will help in attracting more customers as well as satisfying
their requirement.

Cont.…
Different factor which have major impact over tourism behaviour is mention below:
– Social factor
– Geographical factor
– Culture factor

Models of motivation
Motivation can be describe as a process which will help in encouraging as well as
influencing behaviour of a person. It is very important for Titan travel company to
motivate its customers so that they are attractive towards their products and
services. There can be different motivational model which will help in influencing
consumer decision making process.

Cont.…
Models of motivation and influence the consumer decision-making:
Different phases that is included in Maslow hierarchy model is mention below:
– Physiological need
– Safety need
– Social need
– Esteem need

Thank You