Graduate Diploma Services Marketing Presentation: Faculty Satisfaction

This presentation, prepared for a Graduate Diploma in Applied Management course, analyzes the factors influencing faculty satisfaction in online teaching and learning environments. The study, based on research by Bolliger and Wasilik (2009), focuses on a small research university in the USA. It examines the impact of student-related factors (accessibility, responses, and motivation), instructor-related factors (intrinsic motivation, and recognition), and institution-related factors (support) on faculty satisfaction. The methodology includes a literature review and an online survey of 122 instructors. Findings highlight the pivotal role of students in faculty satisfaction, influencing intrinsic motivation. The presentation also discusses managerial implications for service sectors, emphasizing the importance of employee satisfaction for service quality and customer satisfaction. The study concludes with an overall evaluation, highlighting the relevance of the data and methodology, and suggests future research directions focusing on student and institutional contexts in online education.

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SERVICES MARKETING
Services Marketing
Name of the student
Name of the University
Authors note

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Table of Contents
Introduction....................................................................................................................2
Literature Review...........................................................................................................2
Methodology..................................................................................................................3
Findings..........................................................................................................................4
Managerial implications.................................................................................................4
Overall Evaluation.........................................................................................................4
References......................................................................................................................5

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Introduction
The problem highlighted in this research is based on the factors that influences the
faculty satisfaction. Online distance education is the base of this study. The aim of the study
is to research on two aspects- first, this aims to assess and examine the factors influencing the
context of online faculty satisfactions. The second aim is to develop a self-measured
quantitative report on faculty satisfaction in distance online teaching.
The study was conducted to understand these factors and along with developing a
survey instrument that would measure the faculty satisfaction level in online educational
environment.
Literature Review
There were a number of previous studies regarding the effectiveness of online
courses. The context of these studies were the contrasting views of experts regarding this
educational system in higher studies. Most of the faculties have the opinion that the online
studies are effective in terms of student education and performances. Distance education has
more active instructor and student interactions in a significant level. On the other hand, some
of the experts think that there is no significant difference in the level of performance among
the students. The literature review talks about student satisfaction, faculty satisfaction and the
role of the institute in managing the things.
Students’ satisfaction depends on the factors like technology, the instructor and the
interactivity. The course management issues, course constituents and management systems
are the other factors influencing the student’s satisfaction. The barriers in student’s
satisfaction and performance are technical and academic skills, limited access, and time and
administration issues.

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Faculty satisfaction is one of the most important issue in online learning and teaching
context. The satisfaction factors of the faculties are divided in student related factors,
instructor related factors and institution related factors. Student factors are accessibility to the
student and their responses. The motivation level of the students are high in the online
courses. The online learner could be highly involved in an interactive communication both
with their peers and instructors.
Instructor-related factors are depended on the intrinsic motivational aspects. The more
an instructor could promote positive educational impact on a student, more they are satisfied
with their work. The recognition of the work is another factors in their motivation.
The institution has to support the faculties in their work to promote faculty
satisfaction. Online education has extra workload on the faculties. The satisfaction of
instructors would be achieved if they get required support from the organisation they are
working with.
Methodology
The data for this study was collected from the primary resources as well as secondary
resources. A literature review was done to understand the previous researchers done in this
sector. An online survey was conducted among the online instructors of a small research
university in USA. The sample size for this survey was 122. These respondents were invited
for the survey through email.
The ‘Online Faculty Satisfactory Survey’ or OFSS used for data collection was the
part of the management system course of the university (Bolliger & Wasilik, 2009). The
issues that were highlighted in data collection were- instructor-related issues, student-related
issues and institution-related issues in the University online courses.

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Findings
The research findings are that the main factors influencing faculty satisfaction are
instructor, institution and the students. Among all these factors, students play the pivotal role
in faculty satisfaction. This factor raises the intrinsic motivational factor of the faculties and
they are mostly student centred.
Managerial implications
Managers in the service sectors need to prioritise the employee satisfaction factors.
The findings of this study reveals that the organisation could have more effective outcome if
the employees are motivated and satisfied in their work environment.
Like the institutional set ups, the organisational in service sectors is customer
oriented. The factors that effect the work process and service quality depends on the customer
related factors, employee motivational factors, role distribution and the management skills of
the organisational authority (Pan, 2015).
Overall Evaluation
This study would help to understand the complex nature of organisational
management. The outcomes of this study could prove instrumental in service sectors
organisations. The study reveals a number of factors about the faculty satisfaction factors.
Same lies with the service sectors where employee motivation and satisfaction is needed for
quality deliveries (Bakotić, 2016). The data used in this study are relevant in present day
context. Also the methodology is apt for the research. The future research could be done on
students and institutional context of the online education.

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References
Bakotić, D. (2016). Relationship between job satisfaction and organisational performance.
Economic research-Ekonomska istraživanja, 29(1), 118-130.
Bolliger, D. U., & Wasilik, O. (2009). Factors influencing faculty satisfaction with online
teaching and learning in higher education. Distance education, 30(1), 103-116.
Pan, F. C. (2015). Practical application of importance-performance analysis in determining
critical job satisfaction factors of a tourist hotel. Tourism Management, 46, 84-91.