FADM3004 Final Project: Innovative Digital CVs for Recruitment

This document presents a Final Major Project (FMP) focusing on the creation and implementation of a digitalized CV system for an organization named Swap & Hire, which promotes sustainable recruitment practices. The project includes a mind map outlining the benefits and challenges of digital CVs, mood boards for visual inspiration, and primary research in the form of a questionnaire to gauge user perspectives. Secondary research supports the project by providing academic context on the advantages of digital CVs in enhancing online presence, promoting sustainability, and facilitating professional networking. The business project design development details Swap & Hire's unique selling proposition, marketing mix, and consumer profile. The final design outcome process emphasizes the research and feedback incorporated into the final digital CV design, highlighting features like video integration, usable links, and professional aesthetics to enhance the recruitment experience. The project concludes with references to relevant academic sources.

Foundation in
Design and
Creative
Business
FADM3004 -
Final Major
Project ( FMP )

Table of Contents
1. Introduction
2. Mind map
3. Mood board 1
4. Mood Board 2
5. Primary research
6. Secondary research
7. Business Project design development
8. Design Development
9. Final Design Outcome Process
10. Final design outcome
11. References

Introduction
Digitalised CV can be described as a
document which can be assessed through
virtual technology. Through this human
resource managers can easily assess
information of the candidates and contact to
them on an instant manner. This presentation
comprises of creation of mind map, mood
board and conduction of primary as well as
secondary research. This is based on
organisation named Swap & Hire which has
introduced digitalised recruitment materials.
They have adopted sustainable standards for
introducing digitalised CV.

Sustainable
Cover letter
and CV
Supports
digitized
recruitment
Digital links
to evidence
material
Quicker on-
boarding
processUsage of
images and
videos in CV
to make it
professional
Digital user
experience
Sustainability
Digital CV
And Cover
Letter
Will help HR
better evaluate
candidates
May
introduce
URL
problems
Might look
unprofessional
Will make the
CV and cover
letter engaging
May
introduce
cyber security
issues
Digital CV
and cover
letter can
support
faster
recruitment Improved
through
digitized
recruitment
Require
providing
training to
HR
professionals
Better data
management
Higher Costs
Mind Map

Mood Board 1

Mood Board 2

Primary research
0
1
0
2
0
3
0
4
Is it easy for you to make digitalised CV?
a) Yes
b) No
Do you think it can added something to sustainable practices?
a) Yes
b) No
What more modifications can be made for improvising digitalised CV?
a) Adding more options
b) Add scan option
What other components that are to be considered while preparing
digitised CV?
a) Operational cost
b) Maintenance cost
c) Maturity and understanding level
Is this can be source of getting more applications?
a) Yes
b) No
Questionnaire

Secondary research
In accordance to Gruber and Harteis (2018), digitalised curriculum
vitae is termed to any curriculum vitae which recruiters, hiring
managers as well as human resource professionals access online.
These can take various formats, for example, plain text on website,
downloadable PDF document and so on.
It provides opportunities to student to enhance their online
presence.
In Business and Management, digital curriculum vitae that are
picked by organizational people preferences or position for which
a person is applying for.

• Sutinen and Cooper (2021), says that digitalized curriculum
vitae makes recruitment sustainable through allowing human
resource manager and candidate to interact with along with
understand local environment, examine the ways in which they
fit into wider picture and start considering interconnectedness of
life.
• Through creating digital curriculum vitae, an individual sustain
success longer as they share their skills along with experience to
wider audience that is beyond hiring managers and recruiters of
organization.
Continue

• As per Fourboul (2019), an individual having
digitalized curriculum vitae which is hosted on LinkedIn
states sustainable opportunities to become aware about
professional level.
• It makes establishment of connections in the industry more
easily along with reach out to comfortable zone so to grab job
opportunities which closely matches to self potentials,
capabilities and experience.
• Digitalized curriculum vitae are advantageous for an
individual as they are essentially putting them out there within
job market.
Continue

Business Project design development
USP
• The Unique selling positon for the digital recruitment
material service provided by swap and hire is a
innovative product for both employees and employers.
• This is because the digital innovative CV and cover
letter provide better recruitment experience to current
employees and potential employers in very industry.
• The digital CV and offer letter will support
sustainability and improve recruitment process by
connecting the recruitment and selection stage with
on-boarding process by using digital technology.

Marketing Mix
Products: The product offered by Swap and hire is innovative CV
and offer letter service which make the recruitment process
completely digital while simultaneously connecting recruitment
and on-boarding stage for employers. It provides benefit of better
looking and detailed CV and cover letter for employees.
Price: The price of the service will e based uncompetitive
pricing for employees and employers. This is done to attract large
number of employees.
Promotion: The primary tool for promotion is social media
marketing, email marketing and content marketing. Apart from
this digital ads will also be used for promotion.
Place: The service cane ordered though company website and
application for Swap and hire various app stores.