Comprehensive Report: STP Analysis & Competitor Review of Schools

This report presents a strategic analysis of Fairfield School of Business and London School of Science and Technology, focusing on their market segmentation, targeting, and positioning (STP) strategies, alongside a thorough competitor analysis. For Fairfield School of Business, the report identifies its mission, target market, and competitive landscape, emphasizing the importance of brand reputation and unique teaching approaches. Segmentation focuses on students pursuing business-related studies, particularly MBA programs, with a demographic target of individuals aged 19 to 30. Positioning aims to highlight the school's expertise in training individuals in business management. Similarly, for London School of Science and Technology, the report evaluates its competitor landscape, segmentation based on courses like MBA, health and social care, IT, and computing, targeting strategies, and positioning as a differentiated brand. The analysis concludes that competitor analysis, segmentation, targeting, and positioning are crucial for organizational success in the educational sector. Desklib provides access to similar solved assignments and past papers for students seeking academic support.

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Team
The report is brought forth by a team of four members namely:
 One
 Two
 Three
 Four

Business Consulting
 Business consulting is required to bring in the
right set of models that are necessary for
organizations to enhance (Camilleri, 2018).
 The set of ideas will eventually act as a base
for the upliftment of the company.
 It will sharpen the entire entity of the
organization.

Project A: The Fairfield school of business
 The Fairfield school of business as a community based learning that will provide the
right amount of goals in teaching as well as private education in the highest terms.
 The mission statement of this particular school as such that it provides a support that is
necessary for people to excel in their skills (Camilleri, 2018).
 The background of client will eventually revolve around the virtual environment
technique and how far the can expertise over the means of delivering.
 There are certain attractive means in order to deal with students and that is what is
being evaluated.
 The entire market segment will have to be known such that the competitor analysis can
be identified and the school can run over in a potential manner.
 This is one of the biggest problem that will have to be evaluated and the research is
portrayed upon bring about this into existence.

Competitor analysis
 Competitor analysis is necessary in order to expertise as well as
compared the skill such that the school can stand as one of the
unique entity in the market.
 It is also necessary to evaluate its brand at all level because brand
will stand as a one of the probable entity and the teachers in the
organization will also be the representatives of this brand (Paruchuri,
2019).
 The competitor for the organization that is in regard to the Fairfield
will have to be such that it gets to stand as one of the best institution.
 One my seriously not be able to identify the impact that is caused by
competitor analysis because of this will be one of those barriers for
the organization to move ahead in terms of research that are variable.

Segmentation
 Segmentation is derived to be one of the variable entity that is mostly
operated by the organisation in order to make sure that the commodity
in which the skills are being sharpened will have to be segregated.
 The identification of this particular criteria in people will eventually
revolve around the students that are still in the stage of learning
(Paruchuri, 2019).
 The students here are segmented based on the business sector as well
as the education that is in regard to business sector.
 Mostly people who are showing master of business administration as
well as those that are excelling in the study of business orientation are
mostly considered.
 Therefore the demographic will be the age group between 19 to 30.

Targeting
 Targeting is necessary because it is not handled
by the organisation eventually target the right
amount of people that are being segmented
that it gets to eventually contact them.
 The target in regard to the school fair field of
business will be around the youth that are
learning business administration as their core
subject (Vinuales and et.al, 2019).
 An emphasis as provided over the education
that can help them to excel in the right
direction which will help them to stand as a
unique entity.

Positioning
 With all the strategies and also maintaining its
brand approach the organization as of highlighting
its position in the market to be one of those
developed entities where it is also expertising in the
field of training people according to their knowledge
in business management (Vinuales and et.al, 2019).
 To make sure that unique strategies are highlighted
and also to be one of those biggest competitor in
the market the organization is in a hassle to bring
about the teaching techniques which are mostly
oriented with long hours of teaching and also the
practical knowledge is fostered.

Skills, Expertise and Experience
 The skills that are gathered in this regard is a complete understanding about
the market analysis and how far the segmentation, targeting and positioning
can be classified.
 This is also one of the important criteria because in order to understand the
analysis over the entire organisational entity the right amount of understanding
will have to be gratified (Jan and Victor, 2019).
 The skills that are understood here is a communication skill as well as the
predictive analysis that is in regard to understanding the entire prospect of
organisation.
 An expertise over segmentation and targeting people is gratified with respect to
the theme analysis and therefore the entire experience in our regard have
highlighted the aspects of business environment.

Project B: The london school of
science and technology
 The london school of science and technology is said to be one of those
schools that was established and is also operating with approximately
4000 students that are studying business management.
 An also there are various courses that are related to health care and social
care it and computing.
 The division of the organisation is to move ahead in terms of identifying
the aspirations and the ability of people to demonstrate learning and
achievements (Jan and Victor, 2019).
 With the mission of offering higher education the organisation is moving
ahead in terms of obeying its values of transparency accountability and
integrity.

Competitor analysis
 Based on the competitor analysis the organisation is moving
ahead with the strict principles that will bring in training as
well as the educational criteria that would help people to
inculcate the standards as and when possible.
 This can also help the organisation to stand firm in the
midst of competition that is in this particular sector (Islam,
2020).
 The business consulting as well as the goals are to be
satisfied with respect to the best friend which can be
offered to employees that are working in the organisation.
 There for the organisation in terms of standing and
competition will derive its training methods as well as
recruitment drives that would bring in skilled workforce.

Segmentation
 The segmentation is done on the basis of people
who are willing to get offered with the courses of
MBA.
 There are also different sciences and graduation
and therefore mostly people are segmented based
on their own branches and the preferences.
 The segmentation is based on offering courses with
respect to the following branches which include
business management, health and social care, it
and computing (Islam, 2020).

Targeting
 Targeting is one of the important criteria that is
being followed by the organisation every now and
then.
 That are getting in this regard is eventually the
youngsters that are pursuing graduation and in
terms of business management as well as various
other factors which include health and it as well as
computing (Islam, 2020).
 This targeting will help people to inculcate the
right amount of knowledge that is in regard to the
organisational upliftment as well as in developing
student career.

Positioning
 The position as well as the brand that is
being maintained by the organisation is
the dependent upon how far it courses
are being differentiated with respect to
the other competitors that are operating.
 Based on this position it is standing as a
unique brand and also there are certain
standards that will have to be improved
(Islam, 2020).
 This improvement will help the
organisation in order to move ahead
with the pace of uniqueness.

Skills, Experience and expertise
 The things that can be learnt from this aspect is how far the
organisation is being able to evaluate its prices of growth and the
prospect of identity.
 As a part of team orientation I have inculcated the skills of
understanding of the business goals can be met as well as the
prominence of segmentation targeting and positioning.
 This will eventually be useful for the organization and as a team we
have expertise in differentiating the terms that the organization is
moving ahead with.

Conclusion
 Competitor analysis is an important criteria to deal with the speculation
of the market
 Segmentation will help the organizations to focus upon different
demographics
 Targeting will help to bring in the set of ideologies to those that are in
charge of education.
 Positioning will help the organization to stay equipped with the right set
of orientation.

References
 Camilleri, 2018. Market segmentation, targeting and positioning. In Travel
marketing, tourism economics and the airline product (pp. 69-83). Springer, Cham.
 Paruchuri, 2019. Market Segmentation, Targeting, and Positioning Using Machine
Learning. Asian Journal of Applied Science and Engineering. 8(1). pp.7-14.
 Vinuales and et.al, 2019. Description and evaluation of an innovative segmentation,
targeting, and positioning activity using student perceived learning and actual
student learning. Marketing Education Review. 29(1). pp.24-36.
 Jan and Victor, 2019. Measuring the Effectiveness of Segmentation, Targeting and
Positioning Strategy of L’oreal Products in Kingdom of Saudi Arabia. IJO-International
Journal of Business Management, 2(09), pp.68-79.
 Islam, 2020. Segmenting, targeting and positioning in Islamic marketing. Journal of
Islamic Marketing.

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