Falkner Wink Firm: Analyzing Growth and Organizational Structure

This report provides a comprehensive analysis of the growth management challenges faced by Falkner Wink, a professional firm. It delves into the core issues, including leadership deficiencies, mismanagement, unclear policies, and pricing inconsistencies. The report also presents a detailed SWOT analysis, evaluating the firm's strengths, weaknesses, opportunities, and threats. Furthermore, it proposes an ideal organizational structure to address the identified problems and enhance the firm's performance. The report highlights the importance of addressing leadership issues, improving customer satisfaction, and navigating a competitive market. It also emphasizes the need for effective resource management and strategic planning to ensure sustainable growth and development for Falkner Wink. The analysis covers aspects of the firm's internal and external environment, offering actionable recommendations for future success.

Managing Growth in a
Professional Firm
Table of Contents

INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Main problem facing Falkner Wink firm.................................................................................................3
SWOT Factors of Falkner Wilks.............................................................................................................4
Ideal organization structure.....................................................................................................................7
Map up the case.......................................................................................................................................8
CONCLUSION..........................................................................................................................................9
REFERENCES........................................................................................................................................10

INTRODUCTION
Managing growth is about to control the growth opportunities and make decisions
apparently (Rego, Lopes and Simpson, 2017). This report is based on the case study of Falkner
Wink in respect to managing growth in the professional firm. This entire project would overlook
at different aspects related to the firm management. Henceforth, based on the entire case study
this report will define the key areas that are considered as the main issues part of the Falkner
firm. This project would also address the SWOT Analysis in respect to the Falkner Wink.
Furthermore, ideal organization stricture in respect to the Falkner Wink Company in respect to
deal with the issues stated above in this project. This report will also further summarizes about
some specific areas associated with the organization by identifying the potential areas of steps to
be taken to address such issues.
MAIN BODY
Main problem facing Falkner Wink firm
Falkner Wink firm was facing some crucial issues that was also challenging the overall
growth of the company. The main issues were related to leadership. This was among the key
issues which the organization is facing at this point in time. Leadership of Falkner Wink could
not deliver the effective level of outcomes as it was performing earlier (Godiwalla, 2018). Due to
the poor leadership management of the firm could suffer that created a negative environment and
culture in the organization. In recent time the organization required to face downfall in the
overall performance of organization which could challenge the organization in the market. The
miss management is another key issue which the firm is facing. Poor leadership can also be the
possible reason behind the miss management the organization could entertain. As the miss
management in the firm spoil every single functional direction associated with the organization.
In the Falkner Wink firm employees of company was also not clarified about the policies of
organization. This is also among the critical issue which organization is facing at this point in
time where the organization was constantly changing its policies that created several doubts in
the mind of employees (Adserias, Charleston and Jackson, 2017). Pricing policy of firm has also
been among the major issue which organization is facing. The prices company was charging was
economical but at the other side employees was charging extra profits that further could

increases the overall prices charge by organization. The resources of company were also limited
that also created a negative impact over the operations of organization.
In case of any organization it is important that prices offer by organization do not change
constantly. There must be an assurance in favor of the customers towards the prices company
offer to its customers. Some of the partners where charging extra cost and some kept the prices in
a limit which created a certain amount of confusion in the mind of potential customers available
in market. Price is among the crucial factor influence the overall operations of organization. The
initial level of business operation also addresses the technical issue where organization was not
able to deal with its customers effectively. It could not address the issues and problems
customers facing in utilizing services of Falkner Wink firm that also reduced the overall
customer satisfaction in context to organization (Asif, 2019). IN case of any organization behind
the overall success and failure of organization level of customer satisfaction plat dominating role
in context to organization. If the organization cannot deliver high level of customer satisfaction
rate than it will directly harm the overall growth and development of organization in respective
market.
The completion in the market is also aggressive. This is also among the key challenge
which Falkner Wink firm was facing that they required to face strong competition from all the
well established companies along with the local and small or medium scale organization
delivering similar services. This has been among the major challenge or issue which company is
facing. Competing directly cut the overall growth rate of company and the possibility to achieve
the business outcome. Especially the sector Falkner Wink firm is dealing right now require
positive and strong brand value to attract the potential level of outcome (Ciulla and et.al., 2018).
The main issue was the organization is its small or low value and the scale of business is also
restricted at a small level that also resisted the brand value of the organization. All these issues
could harm and spoil the overall growth and development of organization. IF the organization
wants to attract strong growth possibility than it required to address all these issues and problems
in order to boost and enhance the overall growth of the Falkner Wink firm.
SWOT Factors of Falkner Wilks
SWOT Analysis is about to assess and evaluate the internal analysis of organization. This
is denoted as the internal assessment over respective organization in respect to its strength,

weakness, opportunity and threat of a respective organization. The entire concept of SWOT
Analysis depends upon the evaluation at the internal level of organization.
Strength
Falkner Wilks is the leader in organization. The organization was small and medium
scale at the initial level of operation which could grow in market. The policies of the company
have been the major strength of organization. The pricing policy of organization was well
effective and created a positive impact over the operations of organization. Management style of
company has also created a strength in respect to the organization. Policy which the organization
is following created positive impact over the operations of company that has boosted the overall
growth of the entity. As the company is small which could keep the overhead cost of
organization at a minimum level (Wilson, 2020). Due to the controlled overhead cost of
organization the selling price could sustain in a limit. This has supported the Falkner Wilks firm
in offering better and more profitable prices to its customers in market. Pricing policy has been
among the major strength which the organization is considering in the respective target market.
Every time customers go to buy the product offer by organization it always looks to the prices
which company is offering to its customers. Due to the pricing policy organization could take
competitive advantage in respective market. The market scale of organization is also limited that
also offered the organization suitable scope where it could manage all its functions in the best
way possible.
Falkner Wilks firm followed the quantity surveying practice that could support the
organization top maintain the best quality of products possible. This has been among the major
strength part of the organization where it could sustain the best level of product quality in order
to meet the overall objectives behind the operations. In case of business product quality is the
key indicator that drive the customers to buy the product offer by organization. Only if the
organization can achieve the bets level of customer satisfaction than only it can achieve all its
business objectives. Company has also created a well balance in between the experiences
surveyors and also in between the new employees joined the organization. Company owns a
separate human resource department that overlook all types of resources related requirements.
For every organization balance between the new and experienced employees play an important
role as the experienced one dominate the operations by guiding employees in right direction and

also the new employee brings up enthusiasm that favor organization in delivering the profitable
working outcomes (Heffernan, Netolicky and Mockler, 2019). Management of the organization
is also well diversified comprises with multiple authorities that control different functional areas
in organization. The approach of organization is also market oriented that also create a
significant advantage in respect to firm. The policy firm has adopted where it do not offer equity
to partners rather appointed them over salary is also successful enough in respect to the
organization. This has restricted the profit share of entity.
Weakness
Business environment contain the nature of changing constantly. This is among the key
weakness which organization face. The volatility of business environment also cater to multiple
weaknesses like demand in market keeps on changing that influence the overall performance of
organization in market. Many times issues also arises in between employees and management
that also create a certain weakness that harm the overall growth of the organization.
Sustainability of employees in organization has also become the area of weakness in respect to
the Falkner Wilks firm. In case the employee at the firm are not sustainable than it directly harms
the overall growth possibilities of organization (Endres and Weibler, 2017). In case of business
entity if the employees and human resources are not sustainable enough than it directly hampers
the overall growth possibilities of organization in respective market. Company’s policy of
offering salary against the partnership has also created a sense of dissatisfaction in the
stakeholders. They notice the fact that earlier partners offered a significant share in the
profitability of firm and they are getting the salary against the services they are offering to the
organization (Turel, Xu and Guo, 2020). All this create a negative environment in respect to
business entity. Promotion in the firm is also influenced by the support of the senior management
over employees. In case the human resource do not gain any support of the superiors than it
becomes very difficult for the respective employee to gain the promotion which it seek for
against the productivity and performance.
Opportunity
Falkner Wilks firm carry different opportunities related to product development,
infrastructure improvement, technological advancement, social media marketing, digital
marketing and many other key opportunities that favor the organization. All these opportunities

will allow the organization to entertain and boost the existing growth of organization (Broman
and et.al., 2017). Company also carry the opportunity where it ca offer better level of customer
experience against the products and services consume by customers in market. Infrastructure
development and advancement will make organization more capable to offer better customer
support in favor of the firm. Falkner Wilks firm can also plan a professional level of training of
its work force. Tis would support the organization to deliver better services and products.
Training will improve the potential capability of the human resources part of the firm. This will
directly boost the potential and ability of human resources to gain the best level of productivity
and work efficiency. Innovation is also a crucial growth and development opportunities part of
the organization. This will make the better growth possibility and opportunity in favor to the
organization.
Threat
Competition is always a huge threat part of the business operations organization has
channelized. Falkner Wilks firm is getting competition from all the multinational companies and
big brands along with the small and medium size organization influence the market competition.
In case of small and medium size organization every single competitor negatively affect the
business growth and possibility of entity in market. It is crucial that firm make a proper policy
that can cut the market competition in favor of the entity. Ineffective work force is another threat
which Falkner Wilks firm is facing at this point in time. Inflation in market is a major threat
associated with the entity. Inflation directly cut the sales possibility of the business entity in the
market as it reduces the purchasing power of customers in market (Rashid and et.al., 2017).
Falkner Wilks firm is associated with multiple managers and stakeholders that also create a mess
in the entity many times. Issues also arises at the organization level due to such aspect that
further influence the overall operations and its effectiveness of firm in market. All the issues
create a threat of losing market presence and brand value as well.
Ideal organization structure
Falkner Wilks firm is associated with multiple departments and functions. In case of
organization different functional areas are segregated into multiple departments. In order to
sustain the effective and optimum level of operation effectiveness it is crucial that management
sustain the structure in such friendly manner that all operations are sustained in the best way

possible. Flat structure is a best suitable structure inn respect to the Falkner Wilks firm. This
structure will support and favor the organization to sustain all its different functional areas ion
the best way possible. This structure will support the firm in effectively manage all its different
functional areas. It will also support the organization to effectively manage all its multiple
functional direction (Ibrahim, Yaakob and Yusof, 2018). Flat structure also does not require huge
coast of maintenance. So it ca state that this structure of organization is also budget friendly
which make it more suitable in respect to organization. In case of small size organization, the
overall cost of maintenance plays a key role in maintaining the firm. This structure is ideal as it
will effectively manage every single functional direction associated with the business entity
along with it also offer minimum cost of maintenance. The structure will be able to address
different issues like communication, infrastructure and many such issues that firm is facing at
this point in time. This will further allow the entity to deal with all its different issues which form
is facing at this point in time. Flat structure is also very preferable in between the most of the
organization as it keep the hierarchy as minimum as possible and also allow management to deal
with all its functional responsibilities associated with the entity. Flat structure will also facilitate
the entity to provide a suitable training and development to the human resources associated with
the organization. As it keep the hierarchy as minimum as possible which further support the
organization to overlook all units work force in the most professional way possible. This
structure is suitable in respect to all different areas of organization and it will support company to
achieve the business objectives.
Map up the case
Falkner Wilks firm carry the supportive ad progressive culture that has boosted the
overall growth of organization. Progressive culture of firm has guided the management to
advance the infrastructure of organization and also the technological development which the
entity could offer in favor to the business firm. Culture is among the most prominent factor and
element that has improved the overall growth possibility of the entity. Falkner Wilks has a long
term vision towards its organization that has favored and directed the policy making of firm in
such a way that it could deliver the positive level of outcomes in factor of the business entity.
Progressive culture of firm has directed the Falkner Wilks firm to provide a suitable environment
at the organization to all its workforce that has further deliver better and more productive results
to sustain the overall growth of the entity (Gomez-Lee, 2017). Leadership style applied at the

Falkner Wilks firm is denoted as system leadership, situation leadership, participate style of
leadership and all other suitable leadership approaches which has strengthened the firm to deliver
better growth possibilities in favor of the organization. It is crucial for the management to
channelize the suitable and effective leadership style that favor the organization in dealing with
all its requirements and responsibilities attached with the business entity. All different leadership
styles could favor the Falkner Wilks to effectively cover up all its different functional
responsibilities that can guide the organization to strengthen and boost the growth of company in
respective market.
Management at the Falkner Wilks firm also focuses over the motivation and confidence
boost of the employees and human resources at organization level. They give proper emphasis
over boosting the individual morale of every single employee so that they can match up the level
of productivity which is expected and required at the organization level. Content and process
theory of motivation are involved at the organization to form suitable strategies to motivate the
human resources at the organization level. Both the concept of motivation will favor to the
Falkner Wilks firm in achieving the best employee motivation level at organization. In case of
business entity employee motivation is also a significant factor that boost up overall growth and
development of organization (Collinson, 2018). In the current time Falkner Wilks firm is dealing
with plenty of issues and challenges that can only be addressed with the support of employees of
company. If the management can suitable deal with the motivation of the workforce than it can
boost up the morale of employees of company and also to further deal with the different issues
and challenges which firm is facing at this point in time. Motivation is among the suitable aspect
involve in policies of the organization. Falkner Wilks firm understand the need of employee
motivation that can allow the company to address all unit’s various issues and challenges in
process to achieve the overall business objectives of firm.
CONCLUSION
Falkner Wilks firm is associated with different issues like low customer satisfaction,
grievances at the management level and many such issues. With the support of effective
leadership changes and motivation policies company can address all its various issues and
challenges that can favor the organization to sustain its growth objectives in market. Motivation
policy such as content and process theory can be an effective tool which fire up the employee

morale at the organization level. Different leadership approaches are followed at the Falkner
Wilks firm that are denoted as situation leadership, system leadership and many such leadership
that can favor the organization to achieve the best level of management at the work place.
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