This project outlines a comprehensive social media campaign aimed at preventing falls among the elderly population. The campaign's objective is to increase patient safety and quality of life by raising awareness of fall prevention measures. It analyzes the evidence-based practices associated with this topic, highlighting the risk factors such as age-related health deterioration and environmental hazards. The project proposes two population-focused social marketing interventions, leveraging social media platforms like Facebook to disseminate information on fall prevention strategies, health services, and emergency assistance. The plan includes a detailed implementation strategy, defining stakeholder roles, potential partnerships, a six-month timeline, and evaluation methods to measure the campaign's effectiveness. It also addresses the cost of implementation and reflects on how social media marketing supports community health nurses in promoting healthier populations. References to relevant research and guidelines are provided to support the campaign's approach.