Falmouth Beach Hotel: Industry Analysis and Expansion Strategy Report

This report provides a comprehensive analysis of the Falmouth Beach Hotel, focusing on its potential expansion into the Asian market. It begins with an introduction to the hospitality industry and the specific context of the hotel. A PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors influencing the hotel's operations and expansion. A SWOT analysis identifies the hotel's strengths, weaknesses, opportunities, and threats. The report further explores current and potential trends within the hospitality industry, such as changing needs, ethical working practices, the adoption of the latest technology, and effective marketing strategies. The conclusion emphasizes the importance of the hospitality sector for economic growth. The report is supported by a list of relevant references, providing a foundation for the analysis.

UNIT 1- THE
CONTEMPORARY
HOSPITLITY
INDUSTRY

TABLE OF CONTENT
 Introduction
 PESTLE analysis
 SWOT analysis
 Consumer trends
 Conclusion
 References

INTRODUCTION
 The hospitality is an industry which includes many
different types of business like hotels, parks, event,
cruises, restaurant, casinos, travel and tourism,
entertainment and many other related businesses.
 The hospitality industry is the one includes the running
and operation of all these different types of business.
 In the current study the hotel Falmouth Beach hotel is
planning to expand in Asia.

PESTLE ANALYSIS
 This is a tool which assist the hospitality sector in
managing the business and the operations of the hotel.
 This is essential as the business environment is very
dynamic and changing and there are many different
changes taking place within the external environment.

CONTINUED..
ELEMENT DESCRIPTION IMPACT
Political factors Increase in tax rate Positive
Economic factors Increase in purchasing power Positive
Social factors Positive trend toward
hospitality
Positive
Technological factors Adaption to latest technology Negative
Legal factors Complying with laws Positive
Environmental factor Taking care of environment Positive

SWOT analysis
Strengths
• Positive brand image
• Providing of latest services
Weakness
• Over dependence on other market
• Inefficient employees
Opportunities
• Expansion of market area
• Use of latest technology
Threat
• High and intense competition
• Changing preference of consumers

CURRENT AND POTENTIAL TREND
WITHIN THE HOSPITALITY INDUSTRY
 The hospitality industry operates in the environment
which is very dynamic and ever changing and because
of this there are many different types of trends going
on within the hospitality industry. These are discussed
as follows-
 Changing need
 Ethical working
 Latest technology
 Good marketing

CONCLUSION
 In the end it is concluded that the hospitality is a
growing sector which need to be taken care of.
 This is particularly because of the reason that this
involves high amount of profit and will help
country to grow.

REFERENCES
 Arasli, H., Altinay, L. and Arici, H.E., 2020. Seasonal employee leadership in the
hospitality industry: a scale development. International Journal of Contemporary
Hospitality Management.
 Baum, T., 2019. Does the hospitality industry need or deserve talent?. International
Journal of Contemporary Hospitality Management.
 Chon, K.K.S. and Zoltan, J., 2019. Role of servant leadership in contemporary
hospitality. International Journal of Contemporary Hospitality Management.
 Filimonau, V. and Brown, L., 2018. ‘Last hospitality’as an overlooked dimension in
contemporary hospitality theory and practice. International Journal of Hospitality
Management. 74. pp.67-74.
 Hassi, A., 2019. Empowering leadership and management innovation in the hospitality
industry context. International Journal of Contemporary Hospitality Management.