Consumer Behaviour Report: Family-Oriented Recreational Activities

This report provides a detailed analysis of consumer behavior in the context of family-oriented recreational activities, using the Changi Sailing Club as a case study. It explores the various aspects of consumer behavior including the factors influencing the choice of recreational activities, the buyer's decision-making process, and the impact of marketing strategies. The report examines the different stages of the decision-making process, from identifying a need to post-purchase behavior, and how companies can influence these stages. Furthermore, it analyzes the market feedback and satisfaction levels associated with the activities offered by Changi Sailing Club. The report also considers the broader context of consumer behavior, incorporating elements of sociology, anthropology, and marketing to provide a comprehensive understanding of the topic.