Healthcare Sensor: Family Care Application Management Report

This report provides an in-depth analysis of the Family Care Application, focusing on a healthcare sensor designed to monitor the health of individuals, particularly the elderly, and keep their family members informed. It begins with an executive summary and table of contents, followed by an introduction that highlights the problems faced by individuals due to busy schedules and the need for health monitoring solutions. The report identifies customer problems, proposes an innovative sensor-based solution, and outlines the merits of this technology. A projected Business Model Canvas (BMC) is presented, detailing customer segments (young and old), key partners (wellness organizations), key activities (health management), key resources (funding and brand portfolio), value propositions (stress-free approach), channels (word of mouth and website), revenue structure (rental and consulting fees), cost structure (developer team), and customer relationships (feedback system). The interrelationship among the nine building blocks of the BMC is discussed, along with critical success factors and risks. Finally, the report concludes with an analysis of feasibility, references, and an appendix containing the BMC.

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

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Executive Summary
The report has helped in analysing the different kinds of innovation which has been made by
Family Care Application for the different customers in the market. There are different
problems which are faced by the young generation such as the working professional and the
office goers in keeping a track on the day to day activities regarding the household along with
tracking the health of their parents with the help of the sensor. The sensor will be helpful in
tracking the physical well-being of the near and dear ones through the family care app
wherein the sensor will be updating the individuals regarding any kinds of health check ups
which are required to be performed for their parents or for themselves.

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Table of Contents
Introduction 3
Identification of Problems Faced by Clienteles and Analysis of Advanced Solutions 3
Merits of Innovative Sensor 3
Projected Business Canvas Model for Healthcare Sensor 4
Customer Segments 4
Key Partners 5
Key Activities 5
Key Resources 5
Value Propositions 5
Channels 6
Revenue Structure 6
Cost Structure 6
Customer Relationships 6
Interrelationship Among Nine Building Blocks of BMC 6
Critical Success Factors 7
Critical Risks and Assumptions 7
Analysis of Feasibility 8
References 9
Appendix 11
Business Canvas Model 11

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Introduction
The report throws light on understanding the innovative approach which will be
beneficial in understanding the various requirements of the customers appropriately. In the
present scenario, there are different kinds of problems which are faced by the different
individuals wherein the customers are not able to keep a track of their health and wellbeing
due to the tight work schedule and there is negligence of the health among the individuals as
well. With the help of the family care application, there will be inclusion of the sensor
which will be working as an alarm in making the individuals remember their regular health
check-ups along with tracking health of their parents.
Identification of Problems Faced by Clienteles and Analysis of Advanced Solutions
The major issue which is faced by the officer goers is related to the health and
wellbeing as it is being ignored due to the heavy workload faced by them in the present
scenario. Moreover, due to the tight schedule of work, the different individuals are not able to
take care of the health of their parents which is a huge issue and it is affecting the health of
the individuals negatively. However, with the introduction of the sensor made application, it
will be helpful for the individuals to track their health issues and solve them accordingly
(Webb, 2017). Furthermore, the sensor will be working as an alarm wherein it will be
providing notifications about the different health check-ups (Tian, Cordery & Gamble, 2016).
Additionally, there is inclusion of sensor which can be in the mobile phones that will be
keeping them updated regarding the health issues of parents when their children are out and it
will be a successful business idea (Orlikowski & Scott, 2015).
Merits of Innovative Sensor
With the help of the sensor, there will be different kinds of merits which will be
beneficial in improving the health care related activities. The sensors are the different devices

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which will be helpful in detecting the health issues faced by the old people and the sensor can
inform the same status to their children who are away at work (Nambisan et al., 2017).
Furthermore, it will be beneficial in sending the signals to the individuals which can be
measured and recorded and they can take precautionary actions regarding the same as to
manage the issue in a prompt manner (Inkinen, Kianto&Vanhala, 2015).
Moreover, the electrical signals will work appropriately to understand the seriousness
when the old people are not in a position to inform their children, in such scenario, the
sensors can be attached to their body which will detect their health condition and inform them
the same instantly without any delay. In the respective sensor, there will be an option of
inserting the different numbers of doctors or the family physicians who can be informed as
well regarding the same and they can visit beforehand and treat the patients in the appropriate
manner.
Projected Business Canvas Model for Healthcare Sensor
As the product is related to fitness and wellbeing, therefore there are different kinds of
activities which should be adopted by them as to improve the overall health of the individuals
appropriately. It is the multi-sided platform business model which will be helpful in
showcasing the different requirements of specific group of customers which in this case are
the different old people and it will be beneficial in saving their lives through the help of the
sensor application and informing the ones who are far away from them to provide them with
the news so that they can take necessary actions.
Customer Segments
The main customer segments include the old and young individuals who are the office
goers and they do not have time to take care of their own health and they ignore the well-

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being of their parents. The sensors will be in the form of stickers which will be attached to
the body of the people and their children can gain knowledge regarding their health issues
which will be beneficial for the overall health and well-being of the customers appropriately
(Inkinen, 2016).
Key Partners
The major key partners of the respective sensor application will be the wellness and
fitness organizations who will be helpful in providing the respective objects to supply the
same to the customers in the market (Goffin & Mitchell, 2016).
Key Activities
The different key activities which are involved in the sensor-based application
includes the fact that it will be helpful in managing the health and wellbeing of the old people
who stays alone and the sensor will be providing details of the same to their near and dear
ones which will prove to be beneficial (Donate & de Pablo, 2015).
Key Resources
The key resources of the company include soft funding along with brand portfolio
which will be beneficial in showcasing the different needs of the patients which can create
huge brand image of the product in comparison to other competitors.
Value Propositions
The value propositions of the company are that it helps in generating tension free
approach to both the parties such as old people and their children as well. In case of parents,
they won’t be feeling that they are alone and in case of their children, it can be analyzed that
they will be informed constantly regarding the health care aspects of their parents.

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Channels
The major channels of the product will be the word of mouth along with selling the
same through the official website as it will be beneficial in improving the health and well-
being of many individuals present in the market and gain competitive advantage (Albrecht et
al., 2015).
Revenue Structure
The major revenue streams of the product include the rental fees, later online
consulting services along with initially direct sales which will be beneficial in improving the
overall growth and sale of the product appropriately.
Cost Structure
The fixed cost for the main team of the different developers along with business
developers which includes online services cost that will be helpful for increasing sales of the
product.
Customer Relationships
The customer relationships can be maintained through inclusion of the feedback
system in the application which will be beneficial in improving the overall efficiency of the
product among the different customers who need it the most.
Interrelationship Among Nine Building Blocks of BMC
The proper management of relationship through introduction of digital platform is
helpful in making the lives of the customers easier and more comfortable. The relationships
maintained by Family Care Application with customers is the major concern as they prefer to
help the customers who are not in position to take care of their own health and health of their

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parents and can be gained through sensor sticker and manage their health-related activities
appropriately (Albrecht et al., 2015).
The value proposition of the app is that it will be helpful in providing approach which
will be tension-free and it will be helpful for both old people and their children to track and
keep a check on the different health related aspects of the patients appropriately (Goffin &
Mitchell, 2016). On the other hand, there are different team of developers along with business
developers who will be helpful in managing the innovation appropriately.
The revenue streams include the stress rehab aspects such as inclusion of initially
direct sales, rental fees as well as consulting fees which will be after the purchase of sensor
related projects. Lastly, the cost structure of the business model canvas includes the fixed cost
for the core team developers along with business developers which will be beneficial in
supporting the different services.
Critical Success Factors
The main critical success factor of the sensor application is that it will be helpful in
treating the patients in a fast manner and there will be no delay in the process of treatment
(Inkinen, 2016). The wellness or fitness approach of the respective sensor application will be
helpful and appropriate in keeping the patients and their children updated that will prove to
be beneficial for the overall growth of the application in the market. Moreover, it will be
helpful in providing stress free approach to the different individuals to make their life
enjoyable.
Critical Risks and Assumptions
The critical risks and assumptions which can be affecting brand image of the
respective product is relating to the wrong indication which can be provided by the sensor to

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the ones who are far away for the ones who are ill and it can create miscommunication and
chaos due to the wrong working of the digital sensor (Goffin & Mitchell, 2016). As it is the
software, there can be difficulties related to security which will affecting the overall
effectiveness of sensor band.
Analysis of Feasibility
Therefore, from the above, it can be analyzed that the respective health sensor
application can be costly to successfully launch in the market as there can be scarcity of the
funds and it will be difficult for the people to afford the product in the market. However, if
the product is sold at a lower rate, there can be increase in revenues of the company and it
will be of huge success in the market.

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References
Albrecht, S. L., Bakker, A. B., Gruman, J. A., Macey, W. H., & Saks, A. M. (2015).
Employee engagement, human resource management practices and competitive
advantage: An integrated approach. Journal of Organizational Effectiveness: People
and Performance, 2(1), 7-35.
Donate, M. J., & de Pablo, J. D. S. (2015). The role of knowledge-oriented leadership in
knowledge management practices and innovation. Journal of Business
Research, 68(2), 360-370.
Donate, M. J., & de Pablo, J. D. S. (2015). The role of knowledge-oriented leadership in
knowledge management practices and innovation. Journal of Business
Research, 68(2), 360-370.
Goffin, K., & Mitchell, R. (2016). Innovation management: effective strategy and
implementation. Macmillan International Higher Education.
Inkinen, H. (2016). Review of empirical research on knowledge management practices and
firm performance. Journal of knowledge management, 20(2), 230-257.
Inkinen, H. T., Kianto, A., &Vanhala, M. (2015). Knowledge management practices and
innovation performance in Finland. Baltic Journal of Management, 10(4), 432-455.
Nambisan, S., Lyytinen, K., Majchrzak, A., & Song, M. (2017). Digital innovation
management: Reinventing innovation management research in a digital world. Mis
Quarterly, 41(1).
Obeidat, B. Y., Tarhini, A., Masa'deh, R. E., &Aqqad, N. O. (2017). The impact of
intellectual capital on innovation via the mediating role of knowledge management: a

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structural equation modelling approach. International Journal of Knowledge
Management Studies, 8(3-4), 273-298.
Orlikowski, W. J., & Scott, S. V. (2015). Exploring material‐discursive practices. Journal of
management studies, 52(5), 697-705.
Tian, A. W., Cordery, J., & Gamble, J. (2016). Staying and performing: How human resource
management practices increase job embeddedness and performance. Personnel
Review, 45(5), 947-968.
Tian, A. W., Cordery, J., & Gamble, J. (2016). Staying and performing: How human resource
management practices increase job embeddedness and performance. Personnel
Review, 45(5), 947-968.
Webb, S. P. (2017). Knowledge management: Linchpin of change. Routledge.

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Appendix
Business Canvas Model
Key Partner
Fitness and Wellness
Organizations
Suppliers of the
different sensors for
health wellbeing
Key Activities
Providing proper
wellness to the
different
individuals who
are alone and
prefer to be
treated and be
tension free
Value
Proposition
Free Tension
Approach which
will be
beneficial in
managing the
health care
aspects of the
old people
Customer
Relationships
Feedback
system post
usage of the
products
Customer Segments
Office Goers
Old Individuals who
are alone
Key Resources
Soft funding
Brand Portfolio
Channels
Word of mouth
Official website
of the company
Cost Structure
Fixed cost for main team of the developers
Revenue Streams
Rental Fees
Later online consulting services and initial direct
sales

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