Trends in Family Travel: Consumer Behavior and Market Insights

The document provides an overview of the growth segment in family travel, discussing consumer (family) behaviors and the factors influencing these. It covers a range of topics including values, decision-making processes, personality and self-concept, motivations, attitudes, expectations, loyalty, trust, satisfaction perceptions, tourism behavior's external influences, ethical consumption, and technology. The narrative review approach is used to examine these aspects. Moreover, it explores potential future research directions in these areas. Key findings include the observation that age group preferences for family travel peak between 6-12 years and that there isn't a strong correlation between travel attitudes and income levels. Additionally, affordability challenges do not significantly correlate with income as expected.