MBA501 - Business Portfolio and Dynamic Capability: Fantasy Film

This presentation analyzes Fantasy Film, a digital animation studio, and its four business units: Fantaspace, Advantage, AniSoft, and DigiFX. The analysis utilizes BCG, GE-McKinsey, and Synergy matrices to evaluate each unit's performance and market position, considering revenue, market share, and growth potential. Recommendations are provided for strategic management, focusing on investments, diversification, and innovation. The presentation also assesses the company's dynamic capability, focusing on its ability to identify opportunities, mobilize resources, and transform assets, with corresponding recommendations for improvement. The goal is to enhance the company's ability to adapt to market changes and sustain its competitive advantage.

Dynamic Capability and
Business Portfolio
Development
BUSINESS ANALYSIS AND RECOMMENDATIONS

Introduction
 Fantasy Film –Overview
 The company is a specizlied digital animation studio
 Specialized in
 Animated Feature Films
 Animated Advertisement
 Digital Animation Software
 Digital Special Effects
 Headquarter -> Sydney
 Production facilities -> Brisbane, San Francisco and Los Angeles.

Introduction (cont.)
 Fantasy Films have following four business units
 Fantaspace :
 Specializes in digital animation feature films.
 Revenue: $4.8 billion
 Academy Award for best animated feature film “Slippery Bob”.•
 Advantage :
 Specializes in digitally animated advertisement
 Revenue: $1.9 billion.
 Clientele: Amazon, Tesla Motors, and Apple.

Introduction (cont…)
 Anisoft :
 Specializes in digital animation software
 Revenue: $200 million.
 Clientele: DreamWorks is a client subscriber.
 DigiFX :
 Specializes in special effects for live action feature films.
 Revenue: $150 million.
 Contracted for digital special effects work for ‘AquaMan’.

BCG Matrix Analysis

GE-McKinsey Matrix

Synergy Matrix Evaluation

Business Profile Overview

Analysis and
Recommendatio
ns

Fantaspace
 Analysis
 Possess high competitive strength
 Potential for incoming and outgoing benefit in business development.
 Animation film market is highly attractive with tremendous growth
 Revenue: approximately 4.8 billion out of the 7 billion Market (67.14%) of the respective
industry
 BCG Matrix: Star
 A potential market leader
 GE McKinsey Matrix: High growth
 Synergy Matrix: Fits
 Promising growth in recent cycle.

FantaSpace - Recommendations
 Prioritize in investments in following domains:
 R&D
 Innovation Technology
 Training Skilled employees
 Innovation and Creativity
 Benchmark and compare market share and growth periodically with competitors:
 Use Academy Award as a competitive edge and for promotional purposes for
attracting new clients and develop reputation.
 Promote the development of cross functional teams for diversified product and
service developments.

Advantage - Analysis
 Possess medium competitive strength
 low incoming and very high outgoing benefit for business development
 Digitally animated advertisements for TV and internet has comparatively lower growth
rate and mediocre attractiveness for consumers
 Revenue $1.9 billion from 2.5 billion Market (76%)
 This shows that it yielded high margin in low growth market.
 BCG Matrix: Cash Cow.
 GE McKinsey Matrix: Medium Selective
 Synergy Matrix: Givers
 The analysis reveals that the company has matured and may turn into a Dog because
of the lower growth rate in overall industry.