MBA501 - Business Portfolio and Dynamic Capability: Fantasy Film
VerifiedAdded on 2022/11/25
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Presentation
AI Summary
This presentation analyzes Fantasy Film, a digital animation studio, and its four business units: Fantaspace, Advantage, AniSoft, and DigiFX. The analysis utilizes BCG, GE-McKinsey, and Synergy matrices to evaluate each unit's performance and market position, considering revenue, market share, and growth potential. Recommendations are provided for strategic management, focusing on investments, diversification, and innovation. The presentation also assesses the company's dynamic capability, focusing on its ability to identify opportunities, mobilize resources, and transform assets, with corresponding recommendations for improvement. The goal is to enhance the company's ability to adapt to market changes and sustain its competitive advantage.
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