Fantasy Film: Business Portfolio and Dynamic Capability Assessment

This report analyzes the Fantasy Film case study, a digital animation studio, focusing on its business portfolio and dynamic capabilities. The analysis includes the application of BCG, GE-McKinsey, and Synergy matrices to categorize and evaluate the performance of its four business units: Fantaspace, Advantage, Anisoft, and DigiFX. The report provides strategic recommendations for each unit, considering their strengths, weaknesses, and market positions. Furthermore, it assesses Fantasy Film's dynamic capability in identifying and assessing opportunities, mobilizing resources, and transforming and reconfiguring strategic assets. Recommendations are provided to enhance the company's overall dynamic capability, ensuring its ability to adapt to changing market conditions and maintain a competitive edge in the digital animation industry. The report concludes by emphasizing the potential for continued growth through strategic application of both internal and external resources.

DYNAMIC CAPABILITY

 Fantasy Film is a digital animation studio
with the headquarters in Sydney
 It consists of four business units
 The analysis takes into consideration the
dynamic capabilities of the units and its
advantages and disadvantages
Introduction

BCG Matrix

GE-McKinsey Matrix
Growt
h
Competitive strength of business
unit
Hig
h
Med Low
Industry attractiveness Hig
h
Med
Low
Growt
h
Harves
t
Selective Harves
t
Harves
t
Selective
SelectiveGrowt
h

Synergy Matrix
Threshold of
acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to
portfolio
Altruists
Givers
Parasites
Takers

Business categorisation
BCG
Matrix
GE-
McKinsey
Matrix
Synergy
Matrix
Fantaspace 3 2 5
Advantage 1 3 4
Anisoft 5 3 2
DigiFX 3 4 1

 Analysis
Produces digital animation feature film that
are Academic Award winners. It has high
income benefit
 Recommendations
It needs to release the scripts on time so that
it does not loose out to competitors
Fantaspace

 Analysis
Popular among popular organisations like
Amazon, Tesla and Apple. Has a revenue
worth $1.6 bllion
 Recommendations
It needs to improve its income generated
benefit so that it can improve in the market
Advantage

 Analysis
Business subscriber of Dreamworks which
makes about $20 million. It has low
competitive strength and high income
benefit
 Recommendations
Increase the competitive strength of the
business unit
Anisoft

 Analysis
DigiFX is known to provide special effects in
movies. It is contracted with Aquaman and
has revenue of $150 million
 Recommendations
It needs to increase its competitive strength,
income benefit and the outgoing benefit to
be stable in the market
DigiFX

 The effectiveness of the business units is
high
 The revenue generated can help in its
development
 The application of the business model can
help in the analysis of the business
strategies of the units
Conclusion

 The dynamic capability of Fantasy Film
helps in identifying the new product of the
business
 The section highlights the opportunities
and the mobilising of resources in the
business
 Any attempt at reconfiguration of the
business is also stated
Introduction