MBA501: Fantasy Film Capability Development and Portfolio Report

This report provides a comprehensive analysis of Fantasy Film, a digital animation studio specializing in animated films, advertising, software, video games, and special effects. The analysis uses BCG and GE-McKinsey matrices to evaluate the company's business units, including DigiFx, Anisoft, Advantage, and Fantaspace, offering strategic recommendations for each. The report also examines Fantasy Film's dynamic capabilities, assessing its strengths, weaknesses, opportunities, and threats (SWOT) to identify areas for improvement in resource mobilization and transformation. The conclusion emphasizes the importance of core competencies and dynamic capabilities for maintaining a competitive advantage, and the report includes references to relevant academic sources.

Business Portfolio
and Dynamic
Capability
Development
Report
Fantasy Film
[Student Name] – [Student Number]

BCG Matrix

GE-McKinsey Matrix

Synergy Matrix

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
DigiFx Dog Low Harvest Misfits
Anisoft Question mark High Selective Takers
Advantage Cash Flow Medium
selective
Givers
Yoda Knows Cash flow HIGH
HARVEST
FITS
Fantaspace Star High Growth Fits

•Analysis
It is a dog in BCG matrix.
It has low market share in low growth market. This is a mature stage.
•Recommendations
It should be recommended and advised that it should sell this business as it can drag the whole company's activities
and performance down.
It should not only focus on 1 business but also more focus on other 3 businesses.
DigiFx need to invest in developing its cross functions project with the main aim of increasing and taking
competitive advantages.
DigiFX

•Analysis
It has low competitive as compare to other and have very high incoming benefits.
Anisoff is takers in Synergy matrix.
It has low market shares in the high growth market.
•Recommendations
Decision-making should be de centralized in order to make quick decision-making. For making it a star it requires
superior supervisor.
It should focus on finding new strategies and new solutions in order to create uniqueness value. Anisoff should
focus on acquiring more subscribers & clients.
Anisoft

•Analysis
As compare to others it has medium competitive strength & high outgoing benefits in its business findings.
It has high margins in lower growth market as it earns around 1.9 billion from 2.5 million market.
•Recommendations
It should also focus and invest in advanced technology and innovations in order to take competitive advantages.
It should concentrate on developing and maintaining relationship for cooperating with other companies with the
main aim of creating value for both the companies.
Advantage

•Analysis
In context of business findings this has high competitive strengths in both incoming and outgoing benefits.
It has shown its growth in GE McKinsey Matrix.
It is also suitable and perfectly fits in Synergy matrix.
•Recommendations
From the analysis it can be recommended that it should give first priority in investment.
It should also focus and invest in research & development, skilled employees and value to sustainability for taking
competitive advantages.
It should also create a cross and skilled function team in order to innovate its new products.
Fantaspace

Yoda Knows
Fantasy film wants to increase its revenue so it expects the revenue of Yoda Knows in order to go up by $40
million. It is the game and its progress was presented at Fantasy Film’s monthly senior executive team meetings. The
main aim of acquiring this Yoda knows is that this company to be in the gaming industry. With the help of this and by
acquiring this it make a significant growth every month.

•Fantasy Film Business Portfolio
From the study it has been concluded that Fantasy film is specialise and known for digital animated film
commercial advertisement & unique effects. In context of business cycle, Fantasy film is in mature stage from the
activities and performance of Fantaspace, DigiFX and Advantages.
Conclusion

•Fantasy Film Dynamic Capability
Dynamic capability is known as the ability Of an organisation in order to adapt resources in an effective manner.
The main aim of dynamic capability is to create, expand and develop its resources. Mature stage refers critical stage
in which this company or fantasy film operates This company is in the critical. This company wants to keep and
maintaining its dynamic capability and also wants to market leader and for achieving this goal it requires to
understand its core strengths which can help them for this. This present study will analyse and show the ways of
transforming its core competencies and dynamic capabilities in order to achieve it determined goals with the help of
Swot analysis.
Introduction

•Analysis
From the study it has been analysed that Fantasy film has total 4 units that are Fantaspace which is
specialize in digital animation, Advantages that is for digital animated advertisement, DigiFX that help
the
company in giving the special effects for live actions and the last one is Anisoft that is a digital software.
Strengths
The main strengths and competency of this company is speciality in making the film attractive and animated or
animation and advertisement. It is known that digital software market in on the rise and has the potential to become
the next star for Fantasy film. But it is not enough to take competitive advantages. It needs to improve its
performance and competencies.
Identify and assess opportunities

•Recommendations
Opportunities
For taking opportunities this company should focus on sharing and implementing its best technologies within an
organisation. As all knows that digital software and animation films are now still growing so this company can take
advantage of this and by introducing and developing new trends it can become market leader and take competitive
advantages. It can also be recommended that this company should develop and collaborate with other companies like
Apple, Tesla motors, Amazon.
Identify and assess opportunities

•Analysis
It has the biggest problem by their managerial structure.
There is need to redesign command order in the company.
Mobilise resources

•Recommendations
Redesign their managerial function and
structure for involve every level of decision
making process.
A perform lean six sigma is help to eliminate
and stop wastage and minimise cost in these
businesses.
Mobilise resources

•Analysis
The fantasy film has enough dynamic
business capabilities on the resources base.
In order to transforming the process need
to build the strong business foundation.
Transform and reconfigure

•Recommendations
A core competency is the effective
capacity fundamental to the organisation
strategy and performance.
Interest of the business provides the
basic competitive advantage to the
business firm.
Transform and reconfigure

•Fantasy Film Dynamic Capability
From the above study it had been concluded that
the company has the dynamic capability for
sharing, transforming and knowledge of resource
to their employees.
Conclusion

Books and journals
Beeton, S., 2016. Film-induced tourism. Channel View Publications.
Holliday, C. and Sergeant, A., 2018. Fantasy/Animation: Connections Between Media, Mediums and Genres.
Routledge.
Kuusela, H., 2015. Like" Any Muslim Family That Has Moved to Finland": The Fallacy of Realistic Reading
Practices in the Reception of Parvekejumalat by Anja Snellman. Scandinavian Studies. 87(4). pp.489-513.
References

Schawel, C. and Billing, F., 2018. BCG-Matrix. In Top 100 Management Tools (pp. 41-43). Springer Gabler,
Wiesbaden.
Shen, L. and et.al., 2017. Dynamic sustainability performance during urbanization process between BRICS
countries. Habitat International. 60. pp.19-33.
Warfa, D., 2018. Une brève histoire de la science-fiction belge francophone et autres essais: Recueil d’articles.
Presses universitaires de Liège.
Yang, W. and Jiang, X., 2017. Evaluating sustainable urbanization of resource-based cities based on the mckinsey
matrix: Case study in China. Journal of Urban Planning and Development. 144(1). p.05017020.
References