Fantasy Film: Business Portfolio and Dynamic Capability Report

This report provides a detailed analysis of Fantasy Film's business portfolio and dynamic capabilities. It begins with an introduction to Fantasy Film's five businesses: Fantaspace, Advantage, Anisoft, Yoda Knows, and DigiFX. The report then analyzes each business unit using BCG, GE-McKinsey, and Synergy matrices, evaluating market growth rates, competitive strengths, and synergistic relationships. Recommendations are provided for the strategic management of each unit, including suggestions to improve growth, partnerships, and resource allocation. The second part of the report assesses Fantasy Film's dynamic capabilities, focusing on identifying and assessing opportunities, mobilizing resources, and transforming and reconfiguring strategic assets. Recommendations are made to enhance the organization's overall dynamic capability, emphasizing the need for coordinated activities, centralized knowledge, and technological advancement. The report concludes by highlighting the potential for further excellence through optimized activities and a centralized knowledge base.

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
 MHS Business Portfolio
 The five businesses of Fantasy film are
 Fantaspace
 Advantage
 Anisoft
 Yoda Knows
 DigiFX

BCG Matrix
?
Relative Market Share
Market Growth Rate
• Anisoft
• Advantage
• Fantasp
ace
• Yoda
Knows
• Digi FX

GE-McKinsey Matrix
Growt
h
Competitive strength of
business unit
High Med Low
Industry
attractiveness
High
Med
Low
Growt
h
Harves
t
Selective Harves
t
Harves
t
Selective
SelectiveGrowt
h
Yoda
Knows
Aniso
ft
Fantaspac
e
DigiF
X
Advantag
e

Yoda Knows
Synergy MatrixThreshold of
acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
DigiFX
Advantage
Fantaspace
Anisoft

Implications
 most important business proposition are provided by the Yoda Knows,
Digi FX and Fantaspace
 Some of the lesser predicted companies are the Anisoft and Advantage
 High growth rate of digital advertising and special effects should be
considered

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
DigiFx medium high high
Anisoft Low medium low
Advantage Low low medium
Yoda Knows high high high
Fantaspace medium medium medium

DigiFX
 Analysis
 Effective growth potential is there for the organization. Digi FX is in
the Question mark zone in the BCG matrix in a high growth market it
has a low share. The market has a high growth rate and Digi Fx can
work towards its essential goals
 Recommendations
 improve its growth value
 ghost rider returns is an important area to boost itself in the special
effects area

Anisoft
 Analysis
 despite its low growth rate, the market within which it operates also
has a low growth rate
 The company is with one of the most influential companies in the
area “Dreamworks”.
 Recommendations
 improve upon the partnership with Dreamworks

Advantage
 Analysis
 High end clients
 High growth rate of digital advertising
 Needs to work in coordination with the other companies
 Recommendations
 The Company needs to advertise the products of Fantaspace like the
script analysis program to improve upon its current value.
 The company needs to essentially take tasks that help it to gain
mutual benefits with the other companies of the same organization

Yoda Knows
 Analysis
 The organization is a star company according to the BCG matrix
 Gaming industry has a very high growth rate and high attractiveness
The company is in a good position to consolidate its profitability
 Recommendations
 more attention towards the deadlines
 more coordinated efforts

Fantaspace
 Analysis
 The company has built a great reputation
 Good position to bank on its profitability after academy awards fame
 latest available technology
 Recommendations
 Market its superior technology for greater profitability
 Use more internal resources for its productivity