Report on Fantasy Film's Business Portfolio and Dynamic Capability

This report provides a comprehensive analysis of Fantasy Film's business portfolio and dynamic capabilities. It examines the company's various business units, including Advantage, DigiFX, Fantaspace, Anisoft, and Yoda Knows, using frameworks like the BCG matrix, GE-McKinsey matrix, and Synergy matrix to assess their market position and potential. The report offers detailed recommendations for each unit, focusing on investment strategies, technological innovation, and workforce management. Furthermore, it explores Fantasy Film's dynamic capabilities by evaluating opportunities, mobilizing resources, and implementing transformational strategies to enhance its core competencies, particularly within the digital animation sector. The report concludes with a SWOT analysis, highlighting the company's strengths and providing insights for sustainable growth and innovation.

Business Portfolio and
Dynamic Capability
Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
Fantasy Film Business Portfolio
• Fantasy Film is significant studio among digital animal studios, which is proficient regarding digital
special effects, software of digital animation, animated feature film as well as, digital animated
advertising with respect to live action movies.
• Fantasy Film could be categorized into some business units:
Advantage :
• Through internet and television, it creates digitally animated promotion. It has several clients like
Tesla motors, Amazon, and Apple (Mitrega, and Pfajfar, 2015).
DigiFX : It generates unique effects associated with live action feature movies. Moreover, it generates
approximate $300 million of revenues.
Fantaspace :
• Digital animated feature films are developed by the company. In previous time, the team of
production received the academic award for its best animated feature movie like Slippery bob.
Anisoft :
• Through digital animation software, it has generated $150 million of revenue. In such unit,
DreamWorks has dealt to act as a subscriber for client.
Yoda knows: It generates $200 million in revenue through ‘space odyssey and gaming community.
• This report would analyze the business through different matrix like GE Mckinsey, BCG, as well as,
Synergy matrix. It would also facilitate the suggestions associated with Business Portfolio and
Dynamic Capability Development (Aversa, et. al., 2017) .

BCG Matrix
?
Relative Market Share
Market Growth Rate
Anisoft
Digi FX
Fantaspace
Advantage
Yoda
Knows

GE-McKinsey Matrix
Growth
Competitive strength of business unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
Fantaspace
Advantage
Digi FX
Anisoft
Yoda
Knows

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
Anisoft
FantaspaceAdvantage
Digi FX
Yodo
Knows

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Fantaspace Star High Growth Fits
Advantage Cash Cow Medium
Selective Givers
DigiFX Question Mark High Selective Takers
Yodo Knows Question Mark High-medium
selective
Takers
Anisoft Dog Low Harvest Misfits

Fantaspace
Analysis
• Fantaspace: high feasible strength that obtains as well as offers the benefits in business.
Findings
• Market findings of animation film: higher growth rate as well as high attractiveness.
• Under BCG matrix: company is found in star category.
• Prospective to become aggressive market leader
• In GE McKinsey Matrix, higher expansion possibility for company
• It falls under Fits field in Synergy Matrix.
Recommendations
• It should be an initial choice in investment.
• It should invest into innovation technology, R&D, proficient workforces, creates
distinctiveness as well as, values to keep aggressive advantageous.
• It should create comparison among its market share as well as, growth continuously.
• Need to create solid foudation (Lehnert, Linhart, and Roeglinger, 2017).

Advantage
Analysis
• Advantage comes in low internal advantage, medium competitive strength, along with,
maximum external profit in outcomes related to business.
• Market finding: in digital animated advertisement, medium attractiveness and low growth
rate are found.
• under GE McKinsey Matrix, medium selective are found
• Givers category are addressed in Synergy Matrix.
• In business cycle, mature phase are found as well as, can shift towards Dog and also
comes in low growth industry
Recommendations
• It should be second choice with point of view regarding investment
• It should invest into innovation and technology for maintaining its existing extent related
to productivity (Baert, et. al., 2016).

DigiFX
Analysis
• Low outgoing benefit, very high inner advantageous as well as, low
competitiveness are found by DigiFX .
• In BCG matrix, question Mark categories are found.
• High growth as well as, high attractiveness market are found by Digital
software.
• High Selective are found under GE McKinsey Matrix.
• It founds in Takers in Synergy Matrix.
• It has high growth market and low market share.
Recommendations
• It should make high investment to come under the star category.
• It should give third choice for investment purpose.
• It should manage the work by hiring efficient manager as well as, should make
investment to make Star (Garavan, et. al., 2016).

Anisoft
Analysis
•Anisoft has low aggressive, low external advantageous as well as,
low incoming benefit
•In BCG matrix, Dog category are found.
•Low harvest are found as per GE McKinsey Matrix.
•Misfits situation is found in Synergy Matrix.
Recommendations
•Company can sell this business because it can ruin their
performance.
•It should focus highly on other 3 businesses.
•It should merge, transfer comprehension, hire expert in employees
with other business units (Hermano, and Martín-Cruz, 2016).

Yoda Knows
Analysis
• Yoda Knows has high competitive, very low outgoing benefit, as well as,
high incoming advantageous.
• In BCG matrix, Question Mark category is found.
• In gaming, High growth as well as, high attractiveness market are found.
• High Selective are found under GE McKinsey Matrix.
• In Synergy Matrix, Takers category are found
• High growth market and high market size are addressed.
Recommendations
• It should make high investment to come under the star category.
• It should give high priority for investment purpose.
• It should manage the work by hiring efficient manager as well as, should
make investment to make Star (Garavan, et. al., 2016).

Conclusion
Fantasy Film Business Portfolio
• Fantasy Film is expert in digital animated films, viable advertisement as well as, unique
digital effects.
• This company falls under mature phase into cycle of business according to performance
of Advantage, Fantaspace, DigiFX as well as, Yoda knows.
• The management team should be aware about the condition. Hence, they enlarge their
new business unit like DigiFX and Yoda knows for improving business performance.