Business Portfolio and Dynamic Capability Report: Fantasy Film

This report provides a comprehensive analysis of Fantasy Films' business portfolio and dynamic capabilities. It examines the company's four business units, including Fantaspace, Advantage, Anisoft, and DigiFX, using frameworks like the BCG matrix, GE-McKinsey matrix, and Synergy Matrix to assess market growth, competitive strength, and strategic positioning. The report identifies key opportunities and challenges, offering recommendations for improving performance, particularly for Anisoft and DigiFX. Furthermore, it explores the concept of dynamic capability within Fantasy Films, focusing on resource mobilization, opportunity assessment, and organizational transformation to adapt to the changing business environment and improve film production quality. The report concludes with a summary of the findings and recommendations for the company's future strategic development.

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Fantasy Film Business Portfolio
Fantasy Films is one of the most popular film and animation studios in
the country of United States of America and the headquarters being in
Sydney (I Fantasy Design Studios. 2018.). The animated studio has two
production facilities – one on San Francisco and Los Angeles from
which they produce the animated films and other digital
advertisements related to posters and special effects.

Introduction
The Fantasy Films is one of the best animated studios in the United States
of America which has four business under it out of which one of the
business is actively profit making while the other two businesses are non-
profit making.

BCG Matrix
?
Relative Market
Share
Market Growth Rate

GE-McKinsey Matrix
Gro
wth
Competitive strength
of business unit
Hi
gh
Me
d
Lo
w
Industry
attractiveness
Hi
gh
Me
d
Lo
w
Gro
wth
Harv
est
Selectiv
e
Harv
est
Harv
est
Selectiv
e
Selectiv
e
Gro
wth
Gro
wth
Competitive
strength of business
unit
High Me
d
Low
Industry
attractivenessHi
gh
Me
d
Low
Gro
wth
Harv
est
Selectiv
e
Harv
est
Harv
est
Selectiv
e
Selectiv
e
Gro
wth

Synergy MatrixThreshold of
acceptance
Misfit
s
Incoming:
Benefits from
belonging
to portfolio
+-
Fits
+
- Outgoing:
Benefit to
portfolio
Altrui
sts
Givers
Parasi
tes
Taker
s

Business categorisation
BCG Matrix GE-McKinsey
Matrix
Synergy
Matrix
Fantaspace Stars Invest/Grow Fits
Advantage Stars Invest/Grow Giver
Anisoft Question mark Hold Misfits
DigiFX Dogs Sell Misfit

Fantaspace
• Analysis
The Fantaspace is one of the most profitable business aspects in the Fantasy
Films industries. The digital animated film made ample profit for the
organization generating approximately 4.8 million dollars in the revenue section.
The production under the Fantaspace sector Slippery Bob is an academy won
awars which is again the best animated films.
• Recommendations
The key recommendation is to maintain the stable space of the
Fantaspace business in the organization of Fantasy Films. The Fantaspace
is one of the primary aspects of the Fantaspace films which needs to be
represented with the required amount of business transactions. The
Fantaspace is one of the chief business of Fantasy films that gives them
the required amount of profit that they need for the required span of time.

Advantage
• Analysis
Advantage is again one of the major business of the Fantasy films that
gives them a stable amount of profit of approximately 1.9 billion
dollars in revenue. The section of Advantage works for the animated
advertising section of Fantasy Films that is processed in the digital
medium.
• Recommendations
One of the prime recommendation is to increase the income level of
the business under Fantasy Films. The prime motive of any company is
to make profit and increasing business is one of the most effective
ways to increase profit in the business sector in the prolonged span of
time.

Anisoft
• Analysis
This part of the Fantasy Films is engrossed in the manufacture of
animated software which is important for making the animated films of
the Fantasy films sector. The section is under the Question mark category
in the Fantasy films as both the market revenue and the market
attractiveness of the sector is way lesser compared to the other three.
• Recommendations
The primary recommendation is to make sure that both the market
attractiveness as well as the market share needs to be increased so that
there is ample scope for the Fantasy films to find their wholesome
matter.

DigiFX
• Analysis
The DigiFX is third business in Fantasy Films which means that
the level of profit of Digi Fx is lower than the other two along
with the market attractiveness of the required sector. The
revenue of this sector is 150 million dollars which is way lesser
than the two discussed above.
• Recommendations
The key recommendation include the increase in the reputation
of the business in the market and to make sure that each of their
customer can have the required benefit from the business

Conclusion
• Fantasy Film Business Portfolio
In the overall analysis of Fantasy Films from the three
matrices, it can be deciphered that the business of
Anisoft and Digi FX needs serious recommendations to
flourish in the market whereas the business of
Fantaspace and Advantage have comparative
advantage in the business prospects of Fantasy Films
(Palia, De Ryck and Mak 2014).