Fantasy Film: Business Portfolio and Dynamic Capability Analysis

This report examines Fantasy Film, a digital production company specializing in animated films, advertising, and special effects. The analysis utilizes BCG, GE-McKinsey, and Synergy matrices to evaluate its business units: Fanta Space, Advantage, DigiFX, and Anisoft. The report assesses each unit's competitive strength, market attractiveness, and synergy, providing recommendations for investment, innovation, and strategic collaborations. It also explores Fantasy Film's dynamic capabilities, including its ability to identify opportunities, mobilize resources, and transform processes to maintain a competitive edge. The study emphasizes the importance of core competencies, sensing market trends, and adapting to industry changes to ensure sustainable growth and leadership within the film industry. The report concludes with insights on how Fantasy Film can optimize its portfolio and capabilities for long-term success.

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
• Fantasy Film Business Portfolio
• Fantasy film is a zestful organisation dealing with digital production that is skilled
in producing animated designing film, digital animated advertises, digital animated
software’s along with digital specialised effects for the purpose of live action films.
• The head-quarter of the organisation is in Sydney and the facilities production of
the organisation is in Brisbane, San Francisco and Los Angeles. However, the
organisation has forum major units of business:

Contd..
• Fanta space: these delivers digital animation films thereby generating nearly $4.8 billion of revenue. However,
last year the group of Fanta space have recived the Academy Award for the best animated feature film known
as slippery Bob.
• Advantage: the production organisation helps in creating digitally animated advertising for television as well as
internet sites, in this context, DreamWorks have just authorises as the customer subscriber.
• DigiFX: It produces specialised effects for the live action feature film thereby generating $1.9 billion. The most
important customers are Amazon, Tesla Motors and Apple.
• Based on this factors. The report analyses these business using 3 different matrix like BCG Matrix, GE
Mckinsey, Snergy Matrix. In addition to this the report analyses as well as provides recommendation for both
business portfolio and dynamic development of capability.

BCG Matrix
?
Relative Market Share
Market Growth Rate
Anisoft Fanta space
DigiFX Advantage

GE-McKinsey Matrix
Growth
Competitive strength of
business unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
Fanta
space
Anisoft
Advantag
e
DigiFX

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
Adavantage
Fanta space
Anisoft
DigiFX

Business categorisation
BCG matrix GE McKinsey
Matrix
Synergy Matrix
Fanta space Star Increased growth Fits
Advantage Cash flow Moderately selective Givers
Anisoft Question mark Highly selective Takers
DigiFX Dog Lowest Misfits

Fantaspace
• Analysis
• Fanta space has an increased competition power, with approaching advantaged and unconstrained
advantages in business activities
• The market of animation movies has percentage of production with high attraction
• The market produces almost 4.8 billion from 7 billion with 67.14 of the animated industry of films
• It a growing phase in the business cycle
• Recommendations
• Fanta space is the top most priority in investment
• They needs to invest in R&D, innovation activities, technological development, skilled staffs, and in
creating unique and value based competitive edge.
• They have to utilise academy award winner as an part of strategic planning for identifying their
upcoming clients and opportunities

Advantage
• Analysis
• Advantage has the medium amount of competitive strength in the existing market with low approaching advantage
and comparatively higher constraining advantages in business
• The digital animated market findings has been seen to have a low rate of growth, medium level of attractiveness
• The company earns 1.9 billion till 2.5 billion with 76% of the market share with high margin within the low
growing market
• Recommendations
• The company requires to invest their activities in innovation and technological development for maintaining its
existing level of productivity and to manage its competitive advantage.
• They are required to develop a collaboration with the other organisation for increasing the value of both the
companies (Davcik and Sharma 2016).
• The management of the organisation needs to identify a new strategy to maintain its business progress and find
more customers.

Anisoft
• Analysis
• The digital software of the company has high potential growth with a high attraction in the market
• The company has 11.11% of market share with an increase of 200 million from 1.8
• The company is in a stage of growth in business with a low share market in high growing market.
• Recommendations
• The company needs to gather significant investment for turning in to star with rapid growing
industry
• The company needs to find new solution, strategies including technology and innovative activities
for creating value and to strengthen competitive advantage
• They are required to develop a cross functional group for establishing new ideas.

DigiFX
•Analysis
•DigiFX has low competition with comparatively low incoming advantages and low outgoing
advantages,
•The market share of the company is nearly 11.53% with an increase of 150 million from 1.3 million
•The company has a low share of market and it is on a stage of maturity.
• Recommendations
•The company is suggested to sell their business since it could drag down the entire performance of
the organisation
•They are required to focus more on their other three business thereby they needs to merge their
knowledge as well as employees to other units
•They can also develop a cross operational project for expanding their competitive benefit in the
market.

Conclusion
• Fantasy Film Business Portfolio
• Therefore, it can be said that Fantasy film is in a stage of maturity in the
business cycle due to the high performance of Fanta space, Advantage as
well as DigiFX.
• In fact the management group is aware of their business cycle so, they
have decides to create new business unit named as Anisoft for expanding
their performance.
• However, for expanding the capability the company needs to develop
cross functional group