Fantasy Film Business Portfolio and Dynamic Capability: A Case Study

This case study delves into the business portfolio and dynamic capabilities of Fantasy Film, a popular film studio involved in various film-related activities. It utilizes BCG, GE-McKinsey, and Synergy matrices to analyze the company's strategic business units like Fantaspace, Advantage, DigiFX, and Anisoft. The analysis identifies the strengths and weaknesses of each unit, providing specific recommendations for improvement, such as increasing market share for Advantage, selling DigiFX, and holding Anisoft for further evaluation. Furthermore, the case study examines Fantasy Film's dynamic capabilities, focusing on identifying opportunities, mobilizing resources, and transforming/reconfiguring processes. It highlights the importance of generating new film genres, leveraging manpower, and optimizing production time and cost. The study concludes by emphasizing the significance of effective marketing techniques and the need for continuous assessment of marketing opportunities to maintain a competitive advantage in the film industry. Desklib provides access to similar case studies and solved assignments for students.

Case Study:
Fantasy Film

Fantasy Business Film Port folio –
One of the most popular film studios that is engaged in all the
film related activities including film production, port folio
designing and making short films is the Fantasy Business
Film Port Folio (I Fantasy Design Studios 2018).

BCG Matrix (Fantasy Films)
HIGH
LOW
HIGH LOW
MARKET
GROWTH
MARKET SHARE

GE-McKinsey Matrix (Fantasy Films)
Growth
Competitive strength of business
unit
High Med Low
Industry
attractivenes
s
High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth

Synergy Matrix (Fantasy Films)
Threshold of
acceptance
Misfit
s
Incoming:
Benefits from
belonging
to portfolio
+-
Fits
+
- Outgoing:
Benefit to
portfolio
Altrui
sts
Giver
s
Paras
ites
Taker
s

BCG Matrix GE-McKinsey
Matrix Synergy Matrix
Fantaspace Stars Invest/Grow Fits
Advantage Stars Invest/Grow Giver
Anisoft Question mark Hold Misfits
DigiFX Dogs Sell Misfit
Fantasy Films Matrix

Fantaspace
Analysis
It can be termed as stars
It has high market share and high market growth
Digital animated industry have high potential growth

Advantage
Analysis
The business Unit of Advantage is on the higher side. Similarly,
its market attractiveness is also higher due to its high outgoing
benefit and competitive strength (Kokodey 2013). However, its
incoming benefit is low. So, it will be beneficial to investment in
this business unit.

Continued …..
Recommendations
• One of the principle recommendations for Advantage point
is to increase the share of market and the price for the
market share. The market share is one of the most vital
states in the case which should be used to increase the
interest of the shareholders

Digifx
Analysis
The Investment needs to be sold and made available to the public in the
concerned time. According to the BCG matrix, the strength of the unit is
lower than the share which implies that the business and market
attractiveness of the overall matter is also low (Urde, Baumgarth and
Merrilees 2013). The income investment is medium in the sense which
means that the amount of income in the said matter is lower than
expected the case.

Continued……
Recommendations
One of the principle recommendations will be to increase the
strength of the business firm and also to make sure that the amount
of investment matter in the said case is also one of the principle
elements of the case. The recommendation will also include the in
the strength of the matrix which will also make sure that the overall
profitabilimprovement ity for the organization is greater than what
it is at the present moment.

Anisoft
Analysis
In this unit, the Market attractiveness is low which means that
only a few people are attracted to the market in the concerned
organization. In addition, the attractiveness of the market is
similar to the amount of the interest that the people have in the
market options (Jobber and Ellis-Chadwick 2012). The analysis
of the unit also signifies that the Business unit strength is
medium which also implies that the amount of people involved in
the business activities have medium potential and interest in the
business sector. The unit needs to be kept on hold as there are
many aspects which needs to be addressed also the ways in
which such things are maintained.